“One of our store partners made an amazing discovery this week. He said we are not, as he once thought, in the coffee business serving people. He said we are in the people business serving coffee.”
Howard Schultz, CEO, Starbucks
So what's branding for you?
Branding yourself is not about getting an employer to choose you over your competition. It is about getting the employer to see you as the only solution to their problem
Where do you start?
How many times have you thought about who you are to yourself
to other in perspective
What do you want to achieve
Now, Tomorrowsay another year from nowsay 5 years from now
Introspect?!
Look backLook back, any goals, any goals set / missed set / missedAm I working towarAm I working towards that … ds that …
Oops!!! do I have a goal…Oops!!! do I have a goal…In case I have, am I consciously workingIn case I have, am I consciously working
towards it….towards it….
Identify roles…
• Leader• Student• Employee• Communicator• Mentor or protégé• Spokesperson• Job applicant
• Brother• Sister• Son• Daughter• Social Activist• Team player
• How do you deliver your roles?
• Level of performance we are willing to adhere to consistently
• Makes your brand image much more specific
Standards
Your standards
• Reliable• Assertive• Strong opinions• Disciplined • Traditional• Independent
• Consensus-oriented• Nonjudgmental• Focused• Take-charge• Committed• Collaborative
Style
• The manner in which we communicate and interact with others
• How we personalize our roles within the context of performance standards
• The emotional image developed as we interact with others– Not just first impressions but through repeated
contacts
Your Styles…
• Energetic• Reserved• Enthusiastic• Professional• Fun• Conservative• Intense
• Aggressive• Forthright• Easy-going• Extroverted• Commanding• Flexible• Thoughtful
"Don't look to become a person of success, look instead to become a person of value..."
Albert Einstein
Your brand statement
Describe yourself in as many as eight words…crisp, concise and more to the point…
(try this)
Demonstrates a clear understanding of you
Leave a trail…
1. Have a clear vision.
2. Create a strong offering.
3. Be a personality to remember.
4. Know your target audience.
5. Presentation, presentation, presentation.
6. Deliver what you promise.
7. Leave room to expand.
Some tips these…
• Your objective statement in your resume could be your branding statement
• People will think of calling you if they need help• People will love to talk their heart out if you are
caring listener• People look up to you for being their role model• Your teachers remember you for the good things
you had in the class, they will miss you• Make your parents proud• You make the job the way you want and the one
you want.