Branding with LinkedIn
Using LinkedIn to create your company brand
7/9/13Catherine Buck Morgan
Why LinkedIn? LinkedIn is the world’s largest professional
network LinkedIn has more than 225 million
registered users (May 2013) Using LinkedIn can:
◦ Increase your market reach◦ Increase product awareness◦ Generate leads◦ Increase your company visibility across the web
Your personal profile should be completely filled out◦ Good headshot◦ Headline – Not just your title◦ Summary - Keywords◦ Experience◦ Take advantage of LinkedIn’s options:
Certifications Volunteering & Causes Organizations Projects Etc.
Getting Started
Overview Products Services Updates Page Insights Follower Insights Employee Insights
The Company Page
Who will be administrating the page? Administration includes:
◦ Posting updates◦ Tracking insights◦ Connecting with followers◦ Refreshing and editing products and services◦ Updating images, videos, etc.
There can be more than one administrator◦ Administrators must have a LinkedIn profile
Setting Up the Page
This section is the face of your company Cover image Logo Other images Offers (e-books, etc.) Summary
◦ Keywords LinkedIn will also post new hires here
Company Overview Page
Identify the products and services your company offers◦ Pull these from your website
Briefly describe the service Include images Ask your clients to recommend your
services◦ They must have a LinkedIn profile to use
LinkedIn’s recommendation feature Include video
Products and Services
Posting updates regularly keeps your followers engaged.
Post at least once a week. Examples:
◦ Market updates◦ Industry trends◦ What are you reading? ◦ What are you learning? ◦ Promote your blog◦ Promote your services/sales
Updates
Content is King Use news aggregators
◦ LinkedIn’s Influencer ◦ Alltop http://alltop.com/
Industry websites◦ Sign up for newsletters, or◦ Subscribe to their feeds
Create your own content◦ E-books◦ Blog◦ Videos
Finding Content
LinkedIn provides insights about: ◦ Followers◦ Page Views and Unique Visitors◦ Employees
Use this information to: ◦ Connect with new followers◦ Craft your updates◦ Develop new leads
Insights
You can do this in 10 minutes a day:◦ Posting◦ Monitoring◦ Responding◦ Analyzing
You use these same techniques for Facebook, Google+, and Twitter – when you’re ready
Creating your own content does take more time, but once created, it can be shared over and over
I Don’t Have the Time!
Your profile will drive people to your company page
Increase the number of connections you make to increase your business
Employees have a big role to play in the success of the company
Back to the Profile
Employees are part of your brand◦ They should have LinkedIn profiles, too
Employees should follow the company page Company updates will appear in their
updates As an employee likes, comments on, or
shares a company update, the updates will be shared with their connections
This is the social part
Your Employees’ Role
Feeling overwhelmed? What if you have questions later? We provide 2 hours of additional support as
part of your training◦ Call with questions◦ Schedule a review
My contact info: ◦ [email protected]◦ 803-738-0066
Thank you!
Support
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