Learn What Cloud Services SMBs Are Buying and Differentiate Your OX Offerings
James Raquepau, Director – ISV & Technology Alliances
13 Years in the Cloud Business
Leading Cloud Services Enablement Platform
400+ ISVs, 9000 Service Providers
Parallels – Your Cloud Partner
Parallels SMB Cloud Insights™
3years
12,000SMBs
32research reports
What is new in 2013? • Year over year trends• Kano and conjoint analysis• Updated survey data for Europe
United States
Australia
Netherlands
United Kingdom
Russia
Brazil
Japan
Poland
France
European regional
Mexico
India
Germany
Global
China
Spain
APAC regional
2016
7 Payroll & HR
Online CRM
Phone Conferencing
File Sharing
Support / Help Desk
Web Conferencing
Accounting
Virtual Desktop (VDI)
And many others…2012
4
20091
Web Hosting
Online Backup & Storage
Hosted Email
Instant Collaboration
SMBs are adopting a wider variety of cloud services
Source: Parallels SMB Cloud Insights™ (Global), 2013
Top trends: Changing consumptionSMBs have strong interest in bundled services
64%
68% 70%52%
74%62%
FRANCE UNITED STATES GERMANY
CHINAUNITED KINGDOMAUSTRALIA
Source: Parallels SMB Cloud Insights™ (Global), 2013
Where do you buy online applications?(of those that use online apps)
0% 20% 40% 60%
Directly from the application website
IT Consultant
Web Hoster
Distributor / Online Retailer
Telco / mobile provider
Micro (1‐9) Small (10‐49) Medium (50‐249)
Small and Medium SMBs more likely to buy from telcos, web
hosters and distis than Micro SMBs
Source: Parallels SMB Cloud Insights™ (Europe), 2013
0% 20% 40% 60% 80%
Security
Outlook integration
Archiving
Shared calendar
Calendar alerts/notifications
Micro Small Medium
Key features SMBs want in business-class emailTriggers to switch from free to paid business service
Source: Parallels SMB Cloud Insights™ (Europe), 2013
ANCHOR UP SELL CROSS SELL
Communication & Collaboration
• Email• Hosted Voice
• Collaboration• Archiving
• Desktop Backup• Online Conferencing
Web Presence & Web Applications
• Site Builder / Hosting / Domain / Webmail
• Marketing & Mobile Tools
• Website backup
• CRM• Collaboration
Hosted Infrastructure IaaS • Server• Virtualization
• Backup • CDN • C&C
Cloud Service Packaging StrategiesCreating Bundles – Upsell Cross Sell Analysis
Differentiate Your OX Offerings with Parallels Automation 5.5 and APS 2
Integrated Software Suite for You to Profit from the Cloud
APSSTANDARD Services
AutomatedProvisioning Automated
Provisioning
Control PanelsControl Panels
Infrastructure VirtualizationInfrastructure Virtualization
AutomatedBilling
AutomatedBilling
Parallels Automation 5.5
• APS 2 built-in and fully integrated• More than 50 UI improvement• Support for Parallels Cloud Storage• Updated Hosted PBX, Linux and Windows shared hosting
Integrated Software Suite for You to Profit from the Cloud
APSSTANDARD Services
APS 2 – Unlocking Your Potential• Dynamic User Interface
via HTML5 support• App to App Service
Awareness• Resource Sharing Across
All APS Services• Pluggable Secure Single
Sign-on
2
Upsell & Cross-sell Across OX App Suite
APSSTANDARD Services
AutomatedProvisioning Automated
Provisioning
Control PanelsControl Panels
Infrastructure VirtualizationInfrastructure Virtualization
AutomatedBilling
AutomatedBilling
App Suit Free
AV/AS
StorefrontStorefront
OX Hosted orCloud ServerOX Hosted orCloud Server
App Suite Pro
App Suite Documents
App Suite Files
Upsell
Cross‐sell
EmailArchive
• Chose Self Hosted or Syndicated• Upsell and Cross-sell your way• 400+ APS packages from 200+ ISVs• Includes Open Source & Commercial offerings
Parallels Automation 5.5
2
13 Years in the Cloud Business
Leading Cloud Services Enablement Platform
400+ ISVs, 9000 Service Providers
Parallels – Your Cloud Partner
Thank you for your time
&
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