Brightcove Live SolutionsChris Little & John Riske
© 2013 Brightcove Inc.
2013: THE YEAR OF LIVE VIDEO
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© 2013 Brightcove Inc.
Why?
Innovations in cloud software enable video publishers of all types and sizes to stream live events more efficiently and at a fraction of the cost than in previous years.
Record-sized online audiences have tuned in for live events like the Olympics, Oscars, and the Superbowl – publishers are finding new content generation opportunities with live video.
According to comScore online video viewers show increased engagement and longer viewing times while watching live video versus on-demand video.
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LIVE VIDEO IS BECOMING MAINSTREAM
Live content watched via Internet(i.e. sports, news, TV programs)
Source — Accenture Video Solutions Survey 2013
© 2013 Brightcove Inc.
BENEFITS OF STREAMING LIVE VIDEO
Avoid stale content - Keep it fresh: A healthy mix of live and on-demand content is a great way to keep your visitors engaged and coming back for more.
Opens up new monetization opportunities: Embracing live video can enable new ways to provide contextual merchandising, sponsorships, and other creative monetization strategies.
Increased social activity: When live events are shared they naturally compel viewers to “act now to watch live!” - and it’s a lot less likely that they will postpone the call-to-action and forget to come back later.
More time on site: Presents an opportunity to cross-promote other content to new and returning visitors.
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SCALING LIVE STREAMING OPERATIONS
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THE OLD WAY
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THE OLD WAY
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THE OLD WAY
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THE NEW WAY
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THE NEW WAY
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THE NEW WAY
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THE NEW WAY
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PLANNING YOUR NEXT LIVE EVENT? YOU HAVE OPTIONS…
The Hardware Approach:
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PLANNING YOUR NEXT LIVE EVENT? YOU HAVE OPTIONS…
Live Cloud Transcoding:
© 2013 Brightcove Inc.
BRIGHTCOVE LIVE SOLUTIONS
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Zencoder Live Cloud Transcoding API Video Cloud Live Module
Live Events Support
Extensibility for custom live streaming workflows.
Start streaming immediately. No development required.
Resolve issues quickly during live events.
Support
Designed for
DevelopersEasy set up and
operation for non-
technical users
- Outstanding team of experts- Thousands of hours experience- Have confidence that your event will be successful
Zencoder Live Cloud Transcoding API
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© 2013 Brightcove Inc.
ZENCODER LIVE CLOUD TRANSCODING SERVICE
Integrate live video into any application via simple API
Stream video to multiple devices from a single RTMP origin stream
Transcode and package in the cloud for instant operational scale
Minimize uplink bandwidth requirements from source
Transcode to adaptive bitrate RTMP and HLS outputs
© 2013 Brightcove Inc.
USE CASES: CENTRALIZED
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© 2013 Brightcove Inc.
USE CASES: DECENTRALIZED
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Video Cloud Live
© 2013 Brightcove Inc.
VIDEO CLOUD LIVE
Quickly Launch and Manage Live Events
Simple, intuitive UI for non-technical users. Featuring a central dashboard to launch a live event in a few clicks or browse on-air, queued, or archived footage.
Adaptive Multi-Bitrate Streaming
Choose pre-defined SD & HD rendition sets or customize your own. Dynamically adapts to a user’s specific screen size and network conditions.
On-Demand Playback
Seamlessly save each live event to the Video Cloud Media Module for on-demand playback.
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© 2013 Brightcove Inc.
VIDEO CLOUD LIVE
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Reach Audiences Everywhere
Deliver RTMP and HLS simultaneously for playback on the web and mobile devices including iPad, iPhone, and Android.
Monetization
Using custom players created in the Video Cloud Publishing module, monetize your content with pre-roll advertising and sponsorship bumpers or watermarks.
Real-Time Analytics & Quality Monitoring
View active/total viewers and monitor any errors in real-time directly fro the dashboard or alongside on-demand assets in the Analytics Module.
© 2013 Brightcove Inc.
WHAT ARE PUBLISHERS STREAMING LIVE?
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ConferencesFaith-based Events
Awards Ceremonies Product Launches
Company MeetingsInvestor Relations
Breaking News
CompetitionsPress Events
Training
Mix of Media & Marketing Use Cases
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© 2013 Brightcove Inc.
YOU’VE GOT THE LIGHTS AND CAMERA, IT’S TIME FOR ACTION
The appetite for internal and external live video is exploding across a wide variety of industries
It is opening up new monetization and audience engagement opportunities
You can reach your audience anywhere- on the Web, Connected TV, iPhone, iPad and other mobile devices
Leveraging the cloud makes it much more cost-effective and reliable than prior hardware-based methods
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Questions?
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Video Cloud Live – Quick Start Guide:
http://support.brightcove.com/en/video-cloud/docs/quick-start-using-live-module-broadcast-live-event
Zencoder Live Cloud Transcoding API:
http://www.zencoder.com