Brilliant Digital MarketingMark Baartse I CMO, Showpo
Learn digital marketing techniques to grow your business fast at
low cost. This condensed workshop is an opportunity to develop
your digital marketing strategy with one of Australia’s most
successful marketers. Leave knowing how to leverage all the
available channels in a way that suits your business.
Course Overview
An understanding of different social channels, which are right
for your business and learn techniques to measure the impact
of social campaigns
An understanding of how to create a measurement framework
to optimise the success of all your digital marketing activities.
The ability to setup a data marketing strategy which can capture
and utilise customer data to create more meaningful customer
experiences, and to utilise that data to create ongoing leads &
sales at a low cost.
How to nurture your customers in an integrated way across a
range of digital channels
How to develop a compelling user experience
The ability to use marketing techniques such as SEO, SEM,
display, and remarketing to attract new customers.
A deep understanding of who your customers are and how to
optimise your online experience to increase your conversion and
response rates
How to use videos, blogs and social content to acquire and
retain customers
Course Outcomes
Mark Baartse is Chief Marketing Officer at fashion
eCommerce success Showpo. Mark has used a
broad range of digital marketing strategies to help
almost double Showpo’s sales in 12 months. The
company has over 3 million social followers and
makes millions in revenue via each of search,
Facebook, email, and more. In 2018 Showpo won
“Online Retailer of the Year” amongst many other
awards. Prior to Showpo, Mark worked for and
consulted to a wide range of companies ranging
from start-ups to large international corporates
including Microsoft, Officeworks, Woolworths,
Vodafone, Allianz, and many more.
About Mark Baartse
Suitable forBusiness owners and entrepreneurs, with some
exposure and experience with digital marketing,
who want to expand their business quickly at low
cost.
Marketers or managers, with some exposure and
experience with digital marketing, who want to
learn how the most successful start-ups leverage
digital channels so effectively.
Pre-requisite skillsExperience administering a website (e.g. creating
pages, adding content, or similar)
Basic general awareness of online marketing.
Understanding what cost per click means or what
SEO stands for is enough.
Recommended: a basic exposure to Google
Analytics
If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to [email protected]
Brilliant Digital MarketingMark Baartse I CMO, Showpo
Learn the key measures in digital marketing
Learn how to set up and track these measures
Understand attribution and why data is often wrong
Course CurriculumModule 1: Understand how to measure success
Learn to define your brand message and communicate it consistently
Engaging customers via social – organic and paid
Content marketing
Display, video, and programmatic advertising
Module 2: Demand generation
Learn about paid (SEM) and organic (SEO) search marketing techniques •
Discover the importance of creating a multi-level remarketing campaign
Affiliate marketing
Module 3: Demand capture
This workshop is one day and is limited to twelve participants, enabling us to focus on your business. Mark delivers the course in person,
weaving in real-life examples from his time at Showpo. Participants will have the opportunity to ask questions particular to their business
objective by email in the week leading up to the workshop and Mark will personalize the content and exercises to address everyone’s
goals. At the end of the course you will walk away with a clear plan that you will be able to implement immediately. This workshop is held
in a CBD boardroom and runs from 9am– 5.00pm with short breaks. Lunch, morning and afternoon tea is provided.
Course Logistics
Understand the business benefits of being customer focussed
Learn the importance of combining qualitative and quantitative data – and how to do it cheaply
Learn about how to increase your conversion rate using A/B testing and other techniques
Module 4: Conduct better demonstrations
Learn what marketing data is, and the difference between first, second, and third party data
Learn how to segment your data, how this is different from customer segmentation, and how to reconcile the two
Learn how to create customer journeys using data
Understand the different ways to execute marketing activities with data
Learn about the role of email, improving deliverability, and list capture •
Module 5: The role of data in marketing
If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to [email protected]