Bringing enterprise sensibilities to Google Maps
Kevin Macdonald & Tim Merrill / June 19, 2009
• Our Geospatial & Enterprise Credentials• Our Relationship with Google• Industry Trends• Data Silos, BI & Other Use Cases
Agenda
Google Earth Day (April ’08)
• Consumer mapping innovators since 2001– Oracle SDO: Spatial extension to Oracle Database– Demographics: Canadian census on a vector map– TimTone: Coffee finder on cell phone and Blackberry
• On web, flash and mobile platforms• Became our most exciting business unit
within Thinkwrap
Early Mapping / GIS Experience
• FindByClick• Zoomandgo• Martha Stewart• Obama SMS Convention & Inauguration• University of Ottawa• Trendero• DFAIT• GG&A• plus a dozen or so smaller projects (< $10K)
Google Maps Innovators since 2005
University of Ottawa
• Key features– Search buildings– Provide walking routes
for students / faculty and visitors for on campus trips
Martha Stewart
• Key Features– Selection options for
products, retailers and locations
– Connections to product and store
– Geo-coding for all retail locations
– Mapping performance optimization
Obama Presidential Campaign• Project completed in
12 days• Key Features
– Real-time feedback from cellular devices via SMS
– Each star grows and changes color based on number of votes for a particular topic
– Handles 50 SMS messages per second
Google Partner for 2 years
• Enrolled in Google Enterprise Partner Program
• Projects for Google– Earth Day– 10^100– Free the Airwaves– Google Carry-on (Airport terminal map)– Obama Convention & Inauguration
• Google Gadgets (Ryan Seacrest, Andy Roddick, …)• XPrize
Google Product Experience
• Map API• Flash Map API• Streetview• Datastore / BigTables• “Google Cloud” App Engine (Python &
Java)• Google Gadgets• Google Apps
Enterprise Experience
• Verticals:– Banking, Government, Healthcare, Retail
• Disciplines:– Project Management– Identity Management, single-sign on– E-commerce strategy and delivery
• Read more at thinkwrap.com
Geospatial Industry
Segments & Use Cases
• B-B:– Asset / Fleet Management– Market Analysis / Business Intelligence
• B-C:– “Yellow Pages” / Locator Service– Navigation– Gaming: Carmen Sandiego, Dora– Travel
Segments & Use Cases
• B-B:– Asset / Fleet Management [ ESRI / MSFT ]– Market Analysis / Business Intelligence [ ESRI ]
• B-C:– “Yellow Pages” / Locator Service– Navigation [ Garmin / TomTom ]– Gaming: Carmen Sandiego, Dora– Travel
ESRI & Google Maps (2004)
In 2005
Last 12 Months
Except at ESRI HQ
The Pie is Much Bigger!
• Nokia and TomTom collectively paid 20 TIMES ESRI revenue for NAVTEQ and TeleAtlas maps
• Do these guys know something?• Google owns mapping mindshare and is
very well positioned in the consumer market
Typical Data Center
Information Silos
• Over the course of this presentation, e-commerce systems will process 5M credit card txns and 10 billion mouse clicks
• Databases have moved beyond transaction engines to become “containers of everything”:– Compliance / SOX– “Just in case”
• Some of it must have a location component
BI / Analytics
• One big step beyond “Store locator” use case• High value-add means high margins• One client signing on (600 potential follow-on)• Google has the right infrastructure in place:
– Google Earth– Google Maps API for Flash– Google MapReduce– Google App Engine
Enterprise Challenge
• … we need to think about broadening data that’s available. We need to create an open system where information can facilitate productivity.– Bill Meehan, director, Utilities Solutions at
ESRI (May 10, 2009)
Google is a Product Company
… An integrated Product Company
Google Enterprise Solutions
Lakehead University
• One of 400,000 organizations that use Google Apps and related products
• Deployed Google Apps to each of its 38,000 staff, students and alumni
• The data and the map are two lego blocks• Connect them together
Student Event Map
• Google Maps• Google App
Engine• Google Docs
Calendar
Optimize Fundraising Campaign
• Google Earth or Maps for Flash
• Google MapReduce
• Google Docs Spreadsheet
• Alumni member
Thank You!
ContactThinkWrap Solutions Inc.
www.ThinkWrap.com
Author
End of Presentation
Kevin Macdonald
Tim Merrill
Bringing enterprise sensibilities to Google Maps
416.904.0370