Gamification Meetup
http://www.flickr.com/people/8473570@N02
July 2013
Zachary Fitz-Walter - Mobile Innovation Lab
Introducing gamification
http://www.flickr.com/people/8473570@N02
Today’s missions >>
1. Introducing gamification
2. Exploring duolingo
Who am I?
1. Nerd
2. Phd Candidate studying gamification
3. App developer
4. Teacher and Presenter
1. What is gamification?
Using play to motivate
Gamification
http://www.forbes.com/sites/danieltack/2013/01/02/world-of-warcraft-gearing-up-at-level-90/
Framing real activities like a video game, in order to make these activities more engaging
Gamification
Sustainability - Nissan My Leaf
Sustainability Nissan CARWINGS
Exercise Nike+
Lifestyle Health Month
Education Khan Academy
Education Code School
Support Stack Overflow
Finance Mint
A brief history
Video games are incredibly popular
92% of Australians live in a household with at least one device used for playing games
Interactive Games & Entertainment Association, 2012http://www.igea.net/wp-content/uploads/2011/10/DA12FinalLinkVideo.pdf
The video game industry in Australia netted $1.161 billion in revenue last year
Interactive Games & Entertainment Association, 2012http://www.igea.net
12 million subscribers in 2010
So if games are so engaging...
...could we use them to make other activities more engaging?
Gamification
Persuasive Design
2009 2010 2011 2012 2013
Web search interest in gamification
trends.google.com
TextText
“By 2015, More than 50 percent of organizations that manage innovation processes will gamify those processes”
Gartner Press Release - 2011http://www.gartner.com/it/page.jsp?id=1629214
http://www.gamification.co/wp-content/uploads/2012/12/Gartner-2012-Hype-Cycle.jpg
And gamification became a buzzword
http://www.redherring.com/internet/gamification-platform-badgeville-raises-25m/
Issues with gamification
http://www.bogost.com/blog/gamification_is_bullshit.shtml
“80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design”
Gartner Press Release - 2012http://www.gartner.com/newsroom/id/2251015
Gamification Blueprint
•Points•Badges•Leaderboards•Levels
= Rewards}
Behaviour + Rewards = Fun!Behaviour + Rewards = Fun!
progresswars.com
Motivation
Motivation
Extrinsic Intrinsic
Intrinsic Motivation
http://www.flickr.com/photos/allisonjohnstonn/6332963681/
So what makes a fun game?
"Fun from games arises out of mastery. It arises out of comprehension. It is the act of solving puzzles that makes games fun. In other words, with games, learning is the drug”
- Raph KosterA Theory of Fun, 2005
So what makes a game motivating to play?
• Autonomy
• Competence
• Relatedness
AutonomyThe choice to play a game and a choice
of actions in the game
http://www.safelyendangered.com/comic/summer/
CompetenceThe ability to optimally challenge players
Based off a graph proposed by Csíkszentmihályi
RelatednessThe connection we make with others
How can you design for fun?
• Clear and interesting goals
• Feedback
• Interesting and playful mechanics
• Challenge
• Progression and Mastery
• Aesthetics and Narrative
Think of your users as players
http://www.flickr.com/photos/allisonjohnstonn/6332963681/
http://bizfest.files.wordpress.com/2013/01/bartle.png
These are important factors to consider when trying to design a game.
These are important factors to consider when trying to design gamification.
2. La comprensión de la gamificación utilizada en Duolingo
2. Understanding the gamification used in Duolingo
Learn a little Spanish
Learn a little Spanish1. Spanish Book
2. Audio Lessons
3. Spanish Classes
Learn a little SpanishLack motivation
Lack feedback
Expensive
Gamified language learning
More than just the blueprint
Examining Duolingo
• Clear and interesting goals
• Feedback
• Interesting and playful mechanics
• Challenge
• Progression and Mastery
• Aesthetics and Narrative
• Autonomy
• Relatedness
Clear and interesting goals• Primary goal: Learn a language
Clear and interesting goals• Smaller, more achievable goals
Feedback• Clear feedback
Challenge• Challenge arises from the tasks and attempts
• Catered for the user’s language level
Progression and Mastery• Moving through lessons and leveling up
Autonomy• Choice of language, choice of path
Interesting mechanics• Range of tasks multichoice, text input, speaking...
Safe environment to learn• There is no penalty for failing, you can try again
Caters to the casual player• Clean interface, style and aesthetics
Relatedness• Connect to friends, compete with them, share results
Relatedness
Reminders
More than just the blueprint
Wrapping it all up• Gamification is around to stay
• Look beyond badges
• It’s easy, so start trying it!
http://gamificationweekly.com
•Name: Zac Fitz-Walter
• Class: PhD Candidate from QUT
• Abilities: Research, Teaching, iPhone Development
•Weaknesses: Cats and Mangoes
Zac Fitz-Walter• Email: [email protected]
•www: http://zefcan.com
•Newsletter: http://gami!cationweekly.com
• Twitter: @zefcan