Bruce ConditDirector Business Development
Creating and directing winning partnerships through innovative sales, communications and marketing leadership
Agenda
Experience
Innovative Ideas
Recommendation
Business Development Philosophy
Business Development Philosophy
Identify the need
Identify solutions
Present solutions
Match the need
Listen
Business Development Philosophy
Management Marketing
Customer Service Sales
The Customer
• It takes a Team to Win!!
Experience overview
• Print and Online Advertising • National Business Development
– National programs– Marriott Win-Back– Development of national programs
• National Association Management• Trade Show and Event Management• Marketing • Communications
Print and Online Advertising Sales and
Management• Print Advertising – Verizon Yellow Pages
• Superpages.com– Have sold PPC, CPM, Fixed Fee, and
bundles
National Business Development
• Increased national co-op sales by 15% or $86 million• Directed national hotel/motel sales program
– Grew sales 17% in one year– Re-captured all Manhattan Marriott
properties– Protected $300 million in advertising
• Created and directed new nationwide program
– Secured more than 2,000 accounts in first year
• Created national partnership with Apartment Guide and others that provided $13 million in advertising
National Association Mgmt
• Selected by SuperMedia CMO to create and manage national association programs• Served on national associations coalitions
– National Association of Manufacturers– U.S. Chamber of Commerce– Electronics Industries Association– Aerospace Industries Association
• Directed 50 events in one year– National dealer meetings– International trade shows
• Managed client/media dinners, receptions, and presentations • Created marketing materials for events• Staffed exhibits and made presentations
Trade Show and Event Mgmt
• Directed Marketing across 17 States– Increased sales by $30 Million – $5 Million advertising budget
• Product and pricing experience• Managed affiliate marketing programs• Social Media Marketing experience
Marketing Mgmt Experience
Communications Experience
• 20+ years experience and Masters degree• Media Relations and Crisis Communications• Client communications • Internal communications
Innovative Ideas
• Manage Social Media to generate leads
• Create partnerships to maximize ROI and increase sales efficiencies
Recommendation
Bruce Condit
Director Business Development
Contact Information
Ph. 214-734-3602