Because Life Flows Better Around Art
WHO ARE WE?
MISSION
The mission of our gallery is to instruct, inform and inspire
our local artists, customers and guests in our beautiful art
gallery, where we will provide high-quality source of visual
art. Our company’s mission is to provide our customers
with high image value and a sense of aristocracy . Brush
Strokes Art Gallery will be an exciting venue where artists
can exhibit their art.
GOALS•Be a well-known brand in Bangladesh by 2016.
•Earn 60% profit each year for the next 5
years.
•If we are successful in Chittagong then we’ll extend our business to other cities in Bangladesh and internationally.
Vision
Our products will make people aware of the beauty of the world and especially the port city, Chittagong. Most of us are unaware about the beauty we are destroying in our daily life.Some of our products are also expected to reflect the Bangladeshi Culture.
Market Segmentation
Geographic Segmentation
• Region : Chittagong, Bangladesh. If we are successful with this business in our current city ,then we’ll go for market development strategy .
• Density: Urban areas Chittagong
Demographic SegmentationAge : 24+
Family Lifecycle: any stage
Gender : both male & female
Income: BDT.50000 and above
Occupation : Any
Education : Mainly educated people
Interested in paintings.
Social Class: Middle Upper and upper-upper
OUR
TARGET MARKET
TARGET MARKET
•INDIVIDUALS who are not price sensitiveINDIVIDUALS who are not price sensitive
•Educated & sensible people who have Educated & sensible people who have enough knowledge about the value of enough knowledge about the value of paintingspaintings
•People who want to enhance their self-People who want to enhance their self-esteemesteem
LITTLE CRAFT LITTLE CRAFT FURNITURE FURNITURE LTDLTD
DECOREX
HOME ARTHOME ART
VAST RANGE OF VARIETIES
SMALL RANGE OF VARIETIES
HIGH PRICE
LOW PRICE
BRUSH STROKES ART GALLERY
PRODUCT
PRICE
PLACE
PROMOTIONMARKETING MIX
Product Line
•Paintings by famous artists( ON ORDER BASIS)
•Paintings by local artists
•Paintings by amateurs
•Customize paintings
•Real time face sketching
•Sketches
•Books of artists.
Categories of paintings
•Oil paintings
•Acrylic paintings
•Knife painting
•Crayons/Pastel paintings
•2 and 3 dimensional paintings
OIL PAINTINGS
OIL PAINTINGS
Knife Paintings
Sketches
Acrylic Paintings
2/3 Dimensional Paintings
Pastel Paintings
Real Time Face Sketching
PACKAGING
PACKAGING
Brand nameBrand name
BarcodeBarcode
Caution and instruction about Caution and instruction about
handling the product.handling the product.
price
price
price
price
price
price
PRICING STRATEGYPRICING STRATEGY
PRESTIGE PRICING OR PREMIUM PRICING- Giving our product an elite look because of its high price and high standard quality.
We do not keep a second piece of our products, no matter how high the demand is. . . So we tend to keep our prices high
We will also seek for an increase in We will also seek for an increase in our sales by creating a positive product our sales by creating a positive product imageimage. .
Price range : BDT 15000- unlimited
We justify the price with our product uniqueness
Self-esteemed seeking people will tend to pay high price for our products
Brush Strokes art gallery: Marketing mix-place
Channels and Market coverage
•Products , physically will be displayed only at the
gallery , in its own location,
•We have no other outlets or display centers
except the gallery itself.
•Brush strokes art gallery has it’s own web portal,
where anyone can get product information along
with images.
•Interested buyers can buy products from the web
store through PayPal.
Our website
www.brushstrokes.com.bd
Online buyers will be assisted by an interactive online customer center.
For any quarries use helpline: 09604078233
Email: [email protected]
AssortmentsPaintings on display: paintings of local artists and new comers.Other art objects on display : decorative arts, water color paintings.Regular display: artists books, photographs.Traditional and cultural activities and real time face sketching.
Location
Transportation
SHIPPING SERVICE
• Intensive promotional activities.
• To create strong brand image.
• To allow new artist to display their paintings.
The promotional media brush stroke art gallery prefers are :
•Print Publications (brochures with popular newspapers) •Internet •Sponsorship •Sales promotion•Billboard•Radio @ 93.6 FM•Trade fair
Internet :
1.Online ads will be delivered.
2.Ads delivered through social networking sites like Facebook and Twitter .
3.Log in to artgallery_brushstroke.com.bd
4.Journals and blogs
Membership :
a)Free Entrance to Gallery events
b)Invitations to prestigious Gallery receptions
c)Tax deduction - Membership fees are
deductible
d)Yearlong recognition of customers’
membership in various Gallery publications
Higher Membership Levels Offer The Following :
•One time 10% discount on Gallery Art purchases
•Members can sponsor different events held by Brush
Strokes Art Gallery.
•Increased visibility to the public in a positive, community-
oriented context.( working towards welfare of the society)•Annual recognition on web site as event sponsors.
Membership Offers :
1.Tk.50000 Mentor
2.Tk.100000 Bronze
3.Tk.1500000 Silver Portrait
4.Tk.2000000 Gold Masterpiece
5.Tk.3000000 + Platinum
Print Publication :
a) Magazines b) Brochures with popular newspapers c) Leaflets d) Newsletters
Billboards
a)To attract passing pedestrians and motorists.
b) Location :- Khulshi, G.E.C, Probottok mour.
Special Events:
‘Special Exhibitions on Thursdays’With unique theme and content like face sketch, portrait, customized paintings ,etc.Guests will be invited every Thursday from 6pm to 8pm.
Sales Promotion :
a.Auctionb.Exhibitionc.Trade fair ( 25% discounts)d.Radioe.Membership offerf.Display newcomers’ paintings.
Pull Promotional Strategy
Since we are aiming to promote ourselves as a brand we are going for pull promotional strategy.
CONCLUSION
ANY QUESTIONS?
THANK YOU