BSL ManageMent & LeaderShip SeMinarS
3-day executive seminars to enhance individual and team performance
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INTRODUCTION
We offer a comprehensive range of executive education seminars for individuals and teams who wish to advance their
knowledge in a particular area of business and take their leadership skills to the next level.
Designed in collaboration with the business and delivered by professors who are renowned experts in their fields, our
seminars combine the latest management thinking and extensive business experience. Each seminar provides MBA quality
of in-depth learning and is worth 3 MBA credits, accumulative towards an MBA degree.
Each seminar takes 3 days and is offered once every six months. You can sign up for any seminar included in our offering
or request a customized training tailored to the specific needs of your company (a minimum number of 8 participants is
required).
More information: [email protected]
Management & Leadership
• Effective Self-Management & Teamwork
• Strategic Thinking for General Managers
• Empower your Future
• Delegated Power or Creative Authority?
• Project Management
• Governance of Family Business
• Change Management
• Personal Wisdom in Business
Finance
• Corporate Finance
• Finance for Entrepreneurs
Effective Marketing
• Marketing Essentials
• Competitive Positioning
• Strategic Brand Management
Strategic Communications
• Advanced Communications and Cooperation
Skills
Human Resources
• Developing & Managing Others
Corporate Social Responsibility
• Solving Big Sustainability Challenges
• Creating Sustainable Value
Entrepreneurship
• Applied Entrepreneurship
“WE LEARNT MORE THAN 30 TOOLS IN THREE DAYS THAT WE WILL TAKE BACK TO
OUR DAILY BUSINESS. THE GREATEST ASSET OF THE COURSE WAS THE LECTURER
PROFESSOR TIM CONNERTON, ONE OF THE BEST AND MOST COMPETENT IN HIS
FIELD THAT I HAVE HAD THE PLEASURE OF INTERACTING WITH IN A CLASSROOM
ENVIRONMENT.” -
TOM HYDE, ORANGE SA
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Contents Calendar Fall-Winter 2016-2017 Page 3
Management & Leadership
� Effective Self-Management & Teamwork Page 4
� Strategic Thinking for General Managers Page 5
� Empower your Future Page 6
� Delegated Power or Creative Authority? Page 7
� Project Management Page 8
� Governance of Family Business Page 9
� Change Management Page 10
� Personal Wisdom in Business Page 11
Finance
� Corporate Finance Page 12
� Finance for Entrepreneurs Page 13
Effective Marketing
� Marketing Essentials Page 14
� Competitive Positioning Page 15
� Strategic Brand Management Page 16
Strategic Communications
� Advanced Communication & Cooperation Skills Page 17
Human Resources
� Developing & Managing Others Page 18
Corporate Social Responsibility
� Solving Big Sustainability Problems Page 19
� Creating Sustainable Value Page 20
Entrepreneurship
� Applied Entrepreneurship Page 21
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Seminar Calendar Spring-Summer Semester 2017
Participants are required to submit a Pre-Course Assignment 2 weeks before the start of each course and a
Post-Course Assignment 2 weeks after. BSL will email the Pre- and Post-Course Assignment.
Day Date Enrollement
Deadline Course Topic Code Professor
Thu - Sat Feb 23-25, 2017 23 Jan 2017 Applied Entrepreneurship Entrepreneurship M3501 Dr. Patrick
Lehner
Thu - Sat Feb 23-25, 2017 23 Jan 2017 Advanced Communication
& Cooperation Skills
Strategic
Communications M1002
Claudia
Kranefuss
Saturdays Mar 4, 11, 18, 2017 4 Feb 2017 Developing & Managing
Others
Human Resources
Mgmt & Leadership S2001
Michael
Hathorn
Thu - Sat Mar 9-11, 2017 9 Feb 2017 Marketing Essentials Effective Marketing M1201 Mark
Schumacher
Thu - Sat Mar 16-18, 2017 16 Feb 2017 Personal Wisdom in
Business Mgmt & Leadership M3622
Dr. JP
Challandes
Thu - Sat Mar 30-Apr 1, 2017 28 Feb 2017 Effective Self-Management
& Teamwork Mgmt & Leadership M1001 Yiftach Sagiv
Thu - Sat Apr 6-8, 2017 6 Mar 2017 Empower your Future Mgmt & Leadership M3001 Natalie Wilkins
Thu - Sat Apr 20-22, 2017 20 Mar 2017 Corporate Finance Finance M1101 Dr. Alkis Tsiklis
Thu - Sat Apr 27-29, 2017 27 Mar 2017 Change Management Strategic
Communications M3601
Dr. Timothy
Connerton
Thu - Sat May 4-6, 2017 4 Apr 2017 Solving Big Sustainability
Challenges
Corporate
Responsibility M2501
Dr. Margaret
Flaherty
Thu - Sat May 11-13, 2017 11 Apr 2017 Governance of Family
Business Mgmt & Leadership M3607
Dr. Pablo
Hafner
Thu - Sat May 18-20, 2017 18 Apr 2017 Finance for Entrepreneurs Finance M1102 David Bridge
Saturdays May 20, 27-Jun 3, 2017 20 Apr 2017 Marketing Essentials Marketing S1201 Mark
Schumacher
Thu - Sat May 18-20, 2017 18 Apr 2017 Delegated Power or
Creative Authority? Mgmt & Leadership M3618
Dr. JP
Challandes
Thu - Sat Jun 1-3, 2017 1 May 2017 Developing & Managing
Others Human Resources M2001
Michael
Hathorn
Thu - Sat Jun 8-10, 2017 8 May 2017 Strategic Brand
Management Effective Marketing M3605
Mark
Schumacher
Thu - Sat Jun 15-17, 2017 15 May 2017 Strategic Thinking for
General Managers Mgmt & Leadership M2401 Benjamin Wall
Thu - Sat Jun 29-Jul 1, 2017 29 May 2017 Competitive Positioning Effective Marketing M3001 Guy Ngayo
Thu - Sat Jul 6-8, 2017 6 Jun 2017 Creating Sustainable Value Corporate
Responsibility M2402
Dr. Timothy
Connerton
Thu - Sat Jul 13-15, 2017 13 Jun 2017 Project Management Mgmt & Leadership M3606 Claudia Kary
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Management Seminar – Management Training
Effective Self-Management & Teamwork
Reaching one’s potential through personal effectiveness
Who should attend: Professionals and managers who are interested in increasing their performance and
personal effectiveness. Ideal for current and future leaders who will be asked to lead teams or projects.
Seminar Objectives:
BSL’s seminar in Effective Self-Management will equip
you with concrete tools and methods for improving
your personal effectiveness. The seminar will cover:
� How to assume personal responsibility and trust
yourself
� Managing stress & time through clarity, focus and
personal effectiveness
� Effective decision-making & judgment ability
� Develop the ability to step back
� How to recognize and transform counter-
productive behavior and limiting beliefs
� Develop personal and organizational drive for
excellence by overcoming limiting boundaries and
turning challenging situations into opportunities
for growth
� Creating sustainable work/life balance
Yiftach Sagiv, Professor
Yiftach Sagiv gives the module on Effective Self-
Management and co-instructs Advanced
Communications Skills and Advanced Teamwork &
Cooperation Skills at Business School Lausanne. After
retiring from the Israeli military in 1975, Sagiv was
shareholder and director of A.M.I. Supplies LTD, a
company, specializing in marketing and building
constructions.
In 1986 he managed the R&D department for a large
company in textile products. In 1989 Sagiv became a
coach and a trainer for personal and organizational
development. He founded the Dutch company Essence
Training and, since 2003, has dedicated himself to
creating learning tracks in personal development and
business performance.
Related Seminars:
� Strategic Thinking for General
Managers
� Developing and Managing Others
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment
through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will
obtain university level MBA credits that can be accumulated for CAS certification.
Management Seminar – Management Training
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday/ Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days
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Strategic Thinking for General Managers
Mastering corporate & business unit strategy
Who should attend: Professionals and managers who are, or will soon be, managing a business, division or
project, as well as current and future members of management teams.
Seminar Objectives:
This course will equip you with the key elements
needed to succeed in developing and implementing
strategic plans, operating a business and leading
focused organizations as a general manager. The
seminar will cover:
� Translating visions and missions into measurable
objectives
� Utilizing mission, vision and values for motivating
people
� Excelling at managing the strategy formulation
process
� Creating scenarios and making trade-offs to
execute on
� Evaluating resources and aligning strategy to
structure
� Appraising multi-level corporate portfolio
strategies
� Formulating specific strategies based on generic
strategy options
� Understanding culture and sustainable stakeholder
perspectives
Benjamin Wall, Professor
Benjamin Wall (USA) began teaching at the Bachelor’s
level for BSL in 2014. For many years he worked at
KPMG in consulting, key account management and
knowledge management, specializing in the
automobile and pharmaceutical industries. His
consulting experience in strategy, marketing and sales,
HRM and organization began at UBS and continued
afterwards at Abegglen Management Consultants, a
leading Swiss consultant in the Zurich area. Parallel to
the consulting experience, Prof. Wall has been very
active as a lecturer in London and Switzerland for over
30 years. He has taught economics and managerial
economics, along with the management topics in which
he consults, on many programs at the Master’s and
Bachelor’s level. Furthermore, he was active in
management training at the University of St. Gallen.
Prof. Wall holds a B.S. from Yale University in
Economics and Psychology, as well as a M.Sc. from the
London School of Economics in both Sociology as well
as Economic History.
Related Seminars:
� Creating Sustainable Value
� Effective Self-Management & Teamwork
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
Management Seminar – Management Training
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday & Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
OR
• 3 consecutive Saturdays: 8:30 – 19:00
3 days
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Empower your Future
How to manage your professional development successfully
Who should attend: Professionals and managers who need to develop a broader view of their role in managing a
profitable business and better understand cross-functional coordination and business strategy.
Seminar Objectives:
This seminar will enable participants to reflect, review
and consolidate the learning and skills to inform their
career goals and equip participants with a clear
understanding and concrete tools to manage their
career and professional development. Built as an
interactive program, the course will cover:
� Self-assessment and evaluation of competencies,
strengths, motivation, values and goals
� An entrepreneurial approach to creating your
professional future
� A powerful coaching process to help you create
sustainable personal and professional change
� Career marketing tools
� Job search and career mobility strategies
� Interviewing skills
� Networking techniques
Natalie Wilkins, Professor
Prof. Natalie Wilkins is a HR Consultant, Trainer &
Coach at VIVA Coaching & Consulting. She teaches the
MBA "Empowering your future" syllabus at BSL. Natalie
has over 15 years of Human Resource leadership
experience within complex international organizations,
both in the public and private sector. In 2012 she
founded VIVA Coaching & Consulting to help
individuals and businesses make transformational
change. She has trained and been certified with the
Coaches Training Institute, qualified in professional and
personal development training and psychometrics.
Natalie is a member of the International Coach
Federation and a Chartered member of the Chartered
Institute of Personnel Development
Related Seminars:
� Effective Self-Management & Teamwork
� Developing & Managing Others
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
Management Seminar – Management Training
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday/Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days
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Delegated Power or Creative Authority?
Unleashing the genuine leader in you
Who should attend: Professionals and managers who are, or will soon be, managing a business, division or
project, as well as current and future members of management teams.
Seminar Objectives:
This seminar will enable participants with solid
personal landmarks to shift the power they have been
– or will be – delegated as managers into a creative
authority aligned on their values. Built as an interactive
program, the course will cover:
� Awareness of personal core values & of what
values exactly are
� Identification of personal conscious & unconscious
driving forces
� What is individual, corporate and social
responsibility indeed?
� How to bring a unique contribution to professional
& social environments
� Beyond stereotypes: difference between having a
leadership role & actually being a leader
� Harmony between leadership style & Life choices
� Establishing a personal ethics & a personal vision
statement
Dr. Jean-Philippe Challandes
Prof. Dr. Jean-Philippe Challandes teaches at the
Bachelor’s, Master’s and MBA level at BSL. A former
professional Ice Hockey goaltender, Dr. Jean-Philippe
Challandes is an experienced professor & facilitator. He
has taught for the last 20 years to a vast variety of
audiences – from children to adults – in a diversity of
cultural and institutional contexts, including doctoral
seminars. Originally a specialist of the Nation and State
building process, he holds a PhD in Political History
from the University of Brasilia. His 6 years of high-level
international research led him to an international post-
doctoral project that was completed at prestigious
University Paris1-Sorbonne.
An expert of what is commonly described as
“Modernity” – and therefore of the transition into our
post-Industrial Revolution world – he increasingly
became fascinated by Human Development both at
collective and individual scales. Also operating as an
independent consultant, he developed an approach
strongly focused on values. Dr. Challandes brings
creative ways of “connecting the dots” between
personal development, leadership improvement and
sustainable business.
Related Seminars:
� Effective Self-Management & Teamwork
� Developing & Managing Others
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
Management Seminar – Management Training
3 days
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday/Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
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Project Management
Understanding & Structuring Complex Objectives
Who should attend:
MBA and EMBA
Professionals and managers who are, or will soon be, managing a business, division or project, as well as
current and future members of management teams.
Seminar Objectives:
BSL’s course in Project Management will equip you
with what it takes to successfully lead and manage a
project. You will apply project management tools in
practical situations while understanding how to adapt
to change and manage uncertainty. The course will
cover:
� How to divide an objective into relevant tasks and
phases
� Planning including critical path and milestones
� Effective decision making
� Problem solving analysis
� Business process re-engineering
� Risk analysis & risk management strategy
Claudia Kary, Professor
Prof. Claudia Kary teaches the MBA course in Project
Management at BSL. She is the Managing Director of
Profeo Ltd., a company she founded in 2001. Profeo is
the first company dedicated to supporting clients with
the implementation of AXELOS Ltd. best practices, with
focus on companies within Switzerland, the European
Union, Eastern Europe and CSA. The Central Bank of
Azerbaijan, Bern University Hospital and the United
Nations are among Profeo’s clients. Prior to Profeo,
Prof. Kary was the Process Owner for Systor’s Project
Management Process. Prof. Kary is a member of the
Swiss and German Project Management Association.
She is certified as a Management Coach, a Senior
Project Manager by the International Project
Management Association, and a Portfolio and Program
Manager.
Related Seminars:
� Strategic Thinking for General Managers
� Developing & Managing Others
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
Management Seminar – Management Training
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday/Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days
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Governance of Family Business
Conducting Business Across Cultures
Who should attend:
MBA and EMBA
Professionals and managers who are, or will soon be, managing a business, division or project, as well as
current and future members of management teams.
Seminar Objectives:
BSL’s course in Governance of Family Businesses will
enable you to understand key issues of family and
business governance and how to implement concrete
methods and tools to organize and run families and
family businesses over generations. The course will
cover:
� The principles of corporate governance
� The principles of family governance
� Developing contents of governance systems
� Understanding the reality of family and business
� Leadership in family and in business
� How to solve the complex issue of succession
� The importance of behaviors and culture
� Developing a family charter
Dr. Friedrich Sauerländer
Prof. Dr. J. Friedrich Sauerländer teaches the MBA
course Corporate Governance and Governance of
Family Businesses at Business School Lausanne. He
brings BSL rich global experience in top management
and board positions from international corporations
and family businesses. His career in Switzerland and
overseas has included senior posts with GEM Global
Estate Managers, Ambrosetti Family & Business
Governance, Rolex, André Group, SGS Group, Amindus
Group and Alusuisse.
Dr. Sauerländer currently holds board positions at SCOR
Holding (Switzerland) and Fondation Médias et Société.
With Swiss and Australian citizenship, Sauerländer
holds an MBA from the University of St. Gallen and a
PhD in Economics from the University of Freiburg
(Germany).
Related Seminars:
� Effective Self-Management & Teamwork
� Developing & Managing Others
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
Management Seminar – Management Training
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday/Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days
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Change Management
Strategically Leading People & Successfully Managing Through The Process
Who should attend:
MBA and EMBA
Professionals and managers who are, or will soon be, managing a business, division or project, as well as
current and future members of management teams.
Seminar Objectives:
BSL’s course in Change Management will equip you
with a thorough insight and understanding of the
complex elements to consider in change management.
The course will cover:
� Recognizing the external influences, analyzing
competitive position and strategic fit, and
determining the internal needs for change
through operational/organizational diagnoses
� Understanding types of change required, choice of
process methods, models, interventions and
evaluation tools for driving the process on
implementing change
� Implementing strategic, operational and structural
change throughout an organization with the right
management, motivation, targets and alignment
of resources
� Managing people issues to overcome resistance to
change, creating a winning organization and
sustain a dynamic culture for maintaining the
changes
Dr. Timothy Connerton
Professor Dr. Timothy Connerton has over 30 years’
experience in marketing and business development,
strategic planning and managing construction-related
and industrial manufacturing businesses worldwide. As
President and Director of major divisions in Norsk
Hydro/Hydro Aluminium, Alcoa and Alghanim
Industries, Prof. Connerton has traversed the globe for
the past 15 years leading an extensive network of
companies in Europe, Asia, the Americas, Africa and the
Middle East for sustainable growth, operational
performance excellence, strategic realignment and
organizational renewal. Having taught throughout his
career, created many corporate training programs and
engaged in developing his people in business, Dr.
Connerton believes in lifelong learning and holds a BS
in Civil Engineering from Tufts University, USA, a MA in
Economics and Finance from Webster University,
Switzerland, and a Certificate of Research in
Management Science from the Grenoble Ecole de
Management, France, where he obtained his Doctorate
in Business Administration degree in 2016.
Related Seminars:
� Effective Self-Management & Teamwork
� Developing & Managing Others
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
Management Seminar – Management Training
3 days
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday/Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
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Personal Wisdom in Business
Effective Stress Management Through Spiritual Enquiry
Who should attend:
MBA and EMBA
Professionals and managers who are, or will soon be, managing a business, division or project, as well as
current and future members of management teams.
Seminar Objectives:
BSL’s elective course in Personal Wisdom in Business
will equip you with knowledge to progressively
decrease - and ultimately master the impact of stress
in your live by developing your ability to Be Present.
The course will cover:
� The 4 Intelligences: Body, Mind, Heart and Spirit
� Human Essence beyond Sensations, Thoughts and
Emotions
� Discernment between True Self and Ego
� Revisiting Ethics, Sustainability and Corporate
Social Responsibility from a spiritual perspective
� Responsibility as a “flow state” joyful driving force
instead of responsibility as a pressure-driven
weight.
� Meditation, conscious walking, breathing
techniques and yoga as effective supports to
stress-management
Dr. Jean-Philippe Challandes
Prof. Dr. Jean-Philippe Challandes teaches at the
Bachelor’s, Master’s and MBA level at BSL. A former
professional Ice Hockey goaltender, Dr. Jean-Philippe
Challandes is an experienced professor & facilitator. He
has taught for the last 20 years to a vast variety of
audiences – from children to adults – in a diversity of
cultural and institutional contexts, including doctoral
seminars. Originally a specialist of the Nation and State
building process, he holds a PhD in Political History
from the University of Brasilia. His 6 years of high-level
international research led him to an international post-
doctoral project that was completed at prestigious
University Paris1-Sorbonne.
An expert of what is commonly described as
“Modernity” – and therefore of the transition into our
post-Industrial Revolution world – he increasingly
became fascinated by Human Development both at
collective and individual scales. Also operating as an
independent consultant, he developed an approach
strongly focused on values. Dr. Challandes brings
creative ways of “connecting the dots” between
personal development, leadership improvement and
sustainable business.
Related Seminars:
� Effective Self-Management & Teamwork
� Delegated Power or Creative Authority?
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
Finance Seminar – Management Training
3 days
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday/Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
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Corporate Finance
Using figures and tools to ensure business success
Who should attend: Professionals and managers who are, or will soon be, active in financial related
operations.
Seminar Objectives:
BSL’s seminar in Corporate Finance will equip you
with the skills needed to understand and execute
financial processes. You will be introduced to the
guiding principles of finance and will practice them
through concrete case studies. The seminar will
cover:
� Financial controlling: analyzing financial
statements and reporting performance
� Cash management, short-term investment,
credit policy, accounts receivable
� Capital structure, leveraging short- vs. long-
term financing
� Operating cash flow, projections, time value of
money
� Understanding various investment vehicles
� Capital markets
� Developing a scorecard
Dr. Alkis Tsiklis, Senior Professor
Dr. Alkis Tsiklis gives seminars in Corporate Finance and
Finance for Entrepreneurs at Business School Lausanne.
Tsiklis, who is currently heading GenevaConsult, a
company providing consulting services, is a senior
international consultant for EuropeAid and UNDP projects.
He has 30 years of international professional experience in
financial management and consulting and has held senior
executive positions with Animex (France), ATEPE (Greece)
and EE International (CH).
A Swiss citizen, Tsiklis is a graduate of Worcester
Polytechnic Institute (MA, USA) with a Bachelor’s in
Science and a Master’s in Science in Civil Engineering.
Tsiklis holds an MBA in Finance from Webster University
(MO, USA) and has earned a DBA at Business School
Lausanne.
Related Seminars:
� Finance for Entrepreneurs
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
3 days
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday & Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
13| P a g e
Finance Seminar – Management Training
Finance for Entrepreneurs
Mastering finance to turn visions into business reality
Who should attend: Professionals and managers who are, or will soon be, starting up a new project, division,
unit or company.
Seminar Objectives:
BSL’s seminar Finance for Entrepreneurs will equip you
with what it takes to successfully understand the
financing aspect of starting up and running a project or
company. You will apply financial tools in concrete
business situations to understand implications and
alternative options available. The seminar will cover:
� Valuation
� Investment analysis
� Financial modeling and sensitivity analysis
� Due diligence, risk analysis and risk pricing
� Valuation of start-up companies
� Funding sources
� Venture Capital, Crowdfunding, Private Equity
� Term sheets & Shareholder agreements
� Investment management/monitoring
� Exit strategies
Guillaume Dubray, Associate Professor
Prof. Guillaume Dubray (Swiss) teaches at the Master’s
and MBA level at BSL. He is a Partner at Eurofin
Ventures, a venture capital firm investing in early stage
technological start-up. Prof. Dubray has over ten years
of experience as a fund manager and corporate finance
advisor. Prior to joining Eurofin, Prof. Dubray spent
four years as a Partner and fund manager at Active
Niche Funds SA, an investment firm he co-founded and
which runs funds focused in the CleanTech sector.
Previously, he was responsible of various Venture
Capital activities for Rothschild in Geneva. He started
his career with Ernst & Young in Geneva and moved to
New-York, where he worked as an M&A consultant on
behalf of large US-based Private Equity funds. Prof.
Dubray graduated from the HEG Lausanne in 2002 and
subsequently obtained the Chartered Certified
Accountant qualification (ACCA) as well as an MBA
(summa cum laude) from the Manchester Business
School.
Related Seminars:
� Competitive Positioning
� Creating Sustainable Value
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday & Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
OR
• 3 consecutive Saturdays: 8:30 – 19:00
3 days
14| P a g e
Marketing Seminar – Management Training
Marketing Essentials
Developing a marketing plan for a new product or service
Who should attend: Professionals and managers who are, or will soon be, involved in marketing activities.
Seminar Objectives:
BSL’s course in Marketing Essentials will enable you to
gain the essence of what marketing is about. You will
learn how to develop a marketing plan and will
understand the factors and elements that play a role in
the marketing mix. The seminar will cover:
� Understanding the Product Life Cycle and its
influence on the Marketing-Mix
� Product, Branding, Brand management and
differentiation
� Price fixing, strategies and policy
� Distribution channels for B2B and B2C and their
intermediaries and Sales Strategies
� Communication-mix, its elements and the
increasing role of e-channels
� Marketing planning, implementation and result
measurements.
Mark Schumacher, Professor
Prof. Mark Schumacher is the Founder and Managing
Director of The Management & Marketing TOOLBOX, a
consultancy, transition and project management
agency. For over 20 years, he has been working in the
luxury, FMCG and service industry in an international
context with companies such as the Swatch Group and
Luis Vuitton-Moët Hennessy (LVMH). His recent clients
are MCI, the Swiss Tourism Board, Nestlé, the Touring
Club Switzerland (TCS) and the Swiss Commission for
Innovation and Technology (CTI).
He is also a lecturer at AKAD, Lausanne, UBIS, Geneva,
the MSB, Montreux and the European University,
Zürich as well as coaching start-up companies in the
frame of the CTI Entrepreneurship program too.
Prof. Schumacher holds a Bachelor in Business
Administration from the University of Applied Sciences,
Lucerne, and a Master Degree in Corporate Social
Responsibilities from the University of Geneva.
Related Seminars:
� Competitive Positioning
� Creating Sustainable Value
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
This seminar includes a commitment to 10 hours of pre-work
and 20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday & Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
OR
• 3 consecutive Saturdays: 8:30 – 19:00
3 days
15| P a g e
Marketing Seminar – Management Training
Competitive Positioning
Creating a marketing strategy in changing times
Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis,
and/or marketing.
Seminar Objectives:
BSL’s seminar in Competitive Positioning will enable
you to understand the critical elements necessary in
creating a competitive marketing strategy. You will gain
a clear understanding of, and practical experience in,
how to create a marketing strategy during times of
rapid change. The seminar will cover:
� Mastering the basics of market research
� Research methodology
� Environment analysis
� Competitive and industry analysis
� Buyer behavior and trend watching
� Market segmentation & defining target markets
� Positioning of products and services
� Dealing with limited or insufficient information
Guy Ngayo, Professor Prof. Guy Ngayo teaches at the MBA level at BSL. He is
Managing Director of a management consulting and
development coaching company, Verticacoaching, in
Switzerland. Prof. Guy Ngayo has worked and lived in 6
different countries, working on implementing strategic,
change management, marketing and business growth
initiatives on a global scale for tier one global
companies. Prof. Guy Ngayo held leadership roles at
the French Embassy in Washington DC, Hilti
Worldwide, and Andersen Consulting/Accenture.
Prof. Ngayo earned a Master’s degree in Sociology
from University of Rouen/University of Montreal, a
Master’s in Management from HEC Montreal, an MBA
from Thunderbird and an Executive Coaching
Certification from the Columbia University in the city of
New York. Prof. Guy Ngayo has been lecturing business
classes for more than 6 years in schools in France and
in Switzerland.
Related Seminars:
� Marketing Essentials
� Creating Sustainable Value
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
This seminar includes a commitment to 10 hours of pre-work and 20 hours
of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through management
training courses or relevant professional work experience.
• Fluency in English.
Duration
• Thursday & Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days
16| P a g e
Marketing Seminar – Management Training
Strategic Brand Management
Apply Brand Management
Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis,
and/or marketing.
Seminar Objectives:
BSL’s course in Strategic Brand Management will equip
you with concrete tools and methods to understand
branding principles and design global marketing
strategies. The course will cover:
� Brand and brand management principles
� Brand equity elements: Product - Brand -
Corporate image
� Brand positioning and brand value development
� Designing Marketing Programs to build brand
equity
� Measuring and interpreting brand performance
� Brand management along the brand life cycle
� Brand perception, brand ownership and total
brand experience
Mark Schumacher, Professor
Prof. Mark Schumacher teaches at BBA, Masters and
MBA level at BSL. Prof. Schumacher is the Founder and
Managing Director of The Management & Marketing
TOOLBOX, a consultancy, transition and project
management agency. For over 20 years, he has been
working in the luxury, FMCG and service industry in an
international context with companies such as the
Swatch Group and Luis Vuitton-Moët Hennessy
(LVMH). His recent clients are MCI, the Swiss Tourism
Board, Nestlé, the Touring Club Switzerland (TCS) and
the Swiss Commission for Innovation and Technology
(CTI) and CTI Start-up.
He is Program Director of Global Marketing
Communications & PR; Entrepreneurship: He coaches
start-ups and is Program Director for Entrepreneurship
at various private universities; Corporate Social
Responsibility (CSR)and Project Management.
Prof. Schumacher holds a Bachelor in Business
Administration from the University of Applied Sciences,
Lucerne, and a Master Degree in Corporate Social
Responsibilities from the University of Geneva.
Related Seminars:
� Marketing Essentials
� Creating Sustainable Value
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
This seminar includes a commitment to 10 hours of pre-work and 20 hours
of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through management
training courses or relevant professional work experience.
• Fluency in English.
Duration
• Thursday & Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days
17| P a g e
Strategic Communication Seminar – Management Training
Advanced Communications & Cooperation Skills
Communicating the right thing, the right way, at the right time
Who should attend: Professionals and managers who are interested in increasing their communications skills
and presentation abilities.
Seminar Objectives:
BSL’s seminar in Advanced Communication Skills will
equip you with concrete tools and methods to improve
your communication skills. Practical applications during
the course will highlight your strengths and improve
your development areas. The seminar will cover:
� Authentic and transparent communication
� Effective communication in crisis situations
� Listening skills
� Presentation skills
� Adopting to different cultures and companies
� Ability to say no
� The ability to reach an agreement and close a deal
Claudia Kranefuss, Professor
Claudia Kranefuss is CEO of Essence Trainings. She
gives the modules on Advanced Communications Skills
and Advanced Teamwork & Cooperation Skills at
Business School Lausanne and co-instructs Effective
Self-Management. Kranefuss began working with
Essence Trainings as a co-trainer in 2000, and now as
CEO she is responsible for the company’s strategy.
Prior to Essence Trainings, Kranefuss worked for ANWB
Publications, where she served as Marketing Manager
until 2001, when she became a Publisher for the group.
Kranefuss has a Master’s Degree from Vrije Universiteit
in Amsterdam and holds the Dutch marketing degrees
NIMA A and B. She is a graduate of the Universität
Heidelberg and Westfälische Willems Universität.
Related Seminars:
� Effective Self-Management
� Developing and Managing Others
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
This seminar includes a commitment to 10 hours of pre-work and
20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday: 8:30 – 21:00
• Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days
18| P a g e
Human Resources Seminar – Management Training
Developing & Managing Others
Human Resources at its best
Who should attend: Professionals and managers who are, or will soon be, involved in human resources or
who seek to broaden their understanding in how to professionally manage people.
Seminar Objectives:
BSL’s seminar in Developing & Managing Others
provides a comprehensive overview of the best tools
and practices in managing people, as well as hands-on
practical experience of how to apply them. The
seminar will cover:
� Interviewing and separation skills, including
selection and recruitment
� Motivation, compensation, recognition
� Talent development, potential development and
succession planning
� Creating alignment
� Setting objectives and measurements
Michael Hathorn, Professor
Michael Hathorn the Developing & Managing Others
course at Business School Lausanne. He is currently a
partner of OPTIMIS Sarl, where he focuses consulting
services on strategy and organizational development.
Previously working for an investment management
firm, Capital International, Hathorn founded and
headed the firm’s Training and Development function
for the European businesses. At TNT in Amsterdam, he
served as Group Director of Learning and
Organizational Development. Hathorn is a contributor
to the World Business Council on Sustainable
Development and is a member of the Society for
Organizational Learning and the American Marketing
Association. Hathorn is a graduate of Louisiana State
University with a BA in Political Science and an MS in
Marketing. He is currently a Ph.D candidate at the
University of St. Gallen.
Related Seminars:
� Effective Self-Management
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
This seminar includes a commitment to 10 hours of pre-work
and 20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday & Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
OR
• 3 consecutive Saturdays: 08:30 – 19:00
3 days
19| P a g e
Corporate Social Responsibility Seminar – Management Training
Solving Big Sustainability Problems
Developing systemic thinking skills for societal & environmental
challenges
Who should attend: Professionals and Managers who are interested in increasing their communication skills,
including their presentation abilities.
Seminar Objectives:
BSL’s seminar enables participants to understand where
the world is at from the big picture perspective: the
planet, society and business. The course will focus on:
� Reviewing the role of business in resolving these
complex global challenges (using the Dyllick/Muff
Business Sustainability Typology)
� Understanding the challenges and opportunities for
different regions & industries to shift towards a
global safe & just operating space (based on
Raworth’s Doughnut model)
� Developing systemic thinking and analysis skills from
simple to solve complex to wicked problems
� Highlighting one specific “big problem”: the proposal
to introduce “ecocide” as a means to regulate various
actors to preserve nature
� Learning how to co-create viable business solutions
for a big problem
Margaret Flaherty, Professor
Professor Margaret Flaherty (Swiss, Irish, and American)
teaches at the Bachelor’s and Master’s level at BSL.
Margaret’s 25-year career has focused on building
coalitions of multinational companies, “visible rivals”,
around the business and sustainability agenda. Her
consulting work centers on guiding business & trade
associations towards programs that are impactful,
influential and innovative.
She was part of the founding team of the Swiss-based
World Business Council for Sustainable Development
(WBCSD), an organization she helped launch about 20
years ago and was the Chief Operating Officer / Chief of
Staff for many years. More recently, she was Senior
Advisor to FSG (www.fsg.org) – a Boston-headquartered
social impact firm.
Margaret currently serves as a member of the Corporate
Citizenship Advisory Board for Abbott Laboratories
(Illinois, USA) and is a faculty member of the De Tao
Master’s Academy (Shanghai, China). She has been a
member of the Sustainability Advisory Boards of
Caterpillar (USA), Areva (France), AccountAbility (UK) and
the Business and Human Rights Council (UK). She has a
M.Sc from Tufts University (Boston, USA) and a Juris
Doctorate from Northeastern University School of Law
(Boston, USA). She has also completed Executive
Education Programs at both Massachusetts Institute of
Technology (MIT) and Harvard Business School.
Related Seminars:
� Creating Sustainable Value
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
This seminar includes a commitment to 10 hours of pre-work and 20 hours
of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through management
training courses or relevant professional work experience.
• Fluency in English.
Duration
• Thursday & Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days
20| P a g e
Corporate Social Responsibility Seminar – Management Training
Creating Sustainable Value
Maintaining a competitive advantage against all odds
Who should attend: Professionals and managers who are, or will soon be, managing a business, division or
project, as well as current and future members of management teams.
Seminar Objectives:
BSL’s seminar in Creating Sustainable Value will equip
you with a solid understanding of what it takes to run a
business in a sustainable way. The seminar will cover:
� Value chain and networks
� Understanding quality
� Business cycles, economic trends, globalization
� Value growth (qualitative vs. quantitative growth)
� Adapting strategy to changing reality
� S.W.O.T. analysis
� Matching internal strength with external
opportunities
� Cooperative agreements
� Horizontal vs. vertical integration
Dr. Timothy Connerton, Professor
Professor Dr. Timothy Connerton teaches at the
Master’s level and gives MBA Management Report
advice at BSL. He has over 30 years’ experience in
marketing and business development, strategic
planning and managing construction-related and
industrial manufacturing businesses worldwide. As
President and Director of major divisions in Norsk
Hydro/Hydro Aluminium, Alcoa and Alghanim
Industries, Prof. Connerton has traversed the globe for
the past 15 years leading an extensive network of
companies in Europe, Asia, the Americas, Africa and
the Middle East for sustainable growth, operational
performance excellence, strategic realignment and
organizational renewal. Having taught throughout his
career, created many corporate training programs and
engaged in developing his people in business, Dr.
Connerton believes in lifelong learning and holds a BS
in Civil Engineering from Tufts University, USA, a MA in
Economics and Finance from Webster University,
Switzerland, and a Certificate of Research in
Management Science from the Grenoble Ecole de
Management, France, where he obtained his Doctorate
in Business Administration degree in 2016.
Related Seminars:
� Competitive Positioning
� Strategic Thinking for General managers
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment
through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will
obtain university level MBA credits that can be accumulated for CAS certification.
This seminar includes a commitment to 10 hours of pre-work
and 20 hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional
work experience.
• Fluency in English.
Duration
• Thursday & Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days
21| P a g e
Entrepreneurship – Management Training
Applied Entrepreneurship
Integrating the key elements of business
Who should attend: Professionals and managers who need to develop a broader view of their role in managing a
profitable business and better understand cross-functional coordination and business strategy.
Seminar Objectives:
This seminar will provide participants the opportunity
to work in self-managed teams under a high level of
business pressure. The seminar will cover:
� Develop and continuously adopt a coherent
strategy towards sustainable value creation
� Integrate finance, marketing, operations and
human resources to successfully run a sustainable
business
� Handle a large diversity of business challenges in
order to create sustainable value and better results
� Reach consensus and making team decisions under
pressure
� Develop constructive collaboration sharpening
problem-solving skills as a team
Dr. Patrick Lehner
Prof. Dr. Patrick Lehner teaches at the BBA and MBA
level. He teaches Applied Entrepreneurship at the MBA
level.
In 1991, Lehner founded The PL Project, an office
dedicated to providing professional translations and
interpretation services. Prior to that, Lehner was
General Manager of the Computer-Expo in Lausanne.
He has also served as Head of the Information
Department for the International Savings Banks
Institute in Geneva and as Manager of the French-
Swiss Chamber of Commerce. A Swiss and French
citizen, Lehner has a Doctorate from the University of
Paris I Sorbonne, a MSc in Management from EAP-
European School for Management Studies (today ESCP
Europe), and a Bachelor’s Degree in Economics from
the University of Paris I Sorbonne.
Related Seminars:
� Innovation and Creativity in Business
Seminar Fees: CHF 2’800.-
This fee includes:
� Registration
� Course materials & books
Useful information:
Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through
teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university
level MBA credits that can be accumulated for CAS certification.
This seminar includes a commitment to 10 hours of pre-work and 20
hours of post-assignment.
Pre-requisites:
• A solid understanding of business, obtained through
management training courses or relevant professional work
experience.
• Fluency in English.
Duration
• Thursday/Friday: 8:30 – 21:00
• Saturday: 8:30 – 14:00
3 days