BUILDING A SOCIAL MEDIA PLAN AND CALENDAR
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DOUG WINNIEPRINCIPAL INSTRUCTOR, TECH LIBRARY, LINKEDIN LEARNING
HELLO, I’M DOUG WINNIE.
Principal Instructor, Tech Library at LinkedIn
Adobe Community Professional
Hockey player and lacrosse coach
LinkedIn: linkedin.com/in/sfdesigner
Twitter: @sfdesigner
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WHAT WE WILL COVER
Importance of a calendar
Accountability
Recurring plan
Optimal social media windows
Creating a project plan
Monitoring and adjusting
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IMPORTANCE OF A CALENDAR
Do as I say, not as I do.
Social media success requires a “launch and iterate” approach.
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IMPORTANCE OF A CALENDAR
Regular activity can have a profound impact on your social media footprint.
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ACCOUNTABILITY
Social media is equal parts discipline as well as engaging content.
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ACCOUNTABILITY
If you put importance on your social media presence, your activities must have the same level of importance as the rest of your work.
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RECURRING PLAN
Your recurring plan is a weekly snapshot of what you would want to accomplish to establish your publishing cadence and establish a workflow.
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RECURRING PLAN
Where is my target audience?
What mini-campaigns do I feel will resonate with my audience?
Which social media platforms are best fits for my mini-campaigns?
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RECURRING PLAN
Keep it simple and think about: Cadence Work requirements for updates
and posts Workflow considerations Integrating with day-to-day
activities Ability to use tools like Hootsuite
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RECURRING PLAN
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OPTIMAL SOCIAL MEDIA WINDOWS
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ALL TIMES ARE EASTERN STANDARD TIME
BUILD A PROJECT PLAN
Keep it simple and think about: Cadence Work requirements for updates
and posts Workflow considerations Integrating with day-to-day
activities Ability to use tools like Hootsuite
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BUILD A PROJECT PLAN
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MONITORING AND ADJUSTING
Track your footprint and give yourself a dashboard
Try to find correlations between your activities online and footprint growth
Look for long-term growth
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MONITORING AND ADJUSTING
Focus on long term growth In the last two weeks, I increased
my Twitter followers by 15
Versus
In the last year, I grew my Twitter followers by 52%
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MONITORING AND ADJUSTING
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