Building a Successful Enterprise Mobility Roadmap
By Martin Ezzo, Practice Director Enterprise Mobility Management Pomeroy March 2014
Why Act Now? 2
Consider:
1 Gartner, 2011. 2 McKinsey and Company, 2012. 3 Osterman Research, 2012. 4 Kelton Research, 2011.
70% of customer interactions will originate from a mobile device within 2 years.1
77% of CIOs plan to allow personal devices to access data and apps.2
Almost 60% believe BYOD is a problem.3
Only 24% and 21% of personal smartphones and tablets can be wiped.3
90% of CIOs expect to deploy mobile apps in the next 12 months.4
44% of companies have no mobile device strategy.3
3
What’s Our Scope… Where Do We Start?
Which area of the business should be the focus?
What is the business transformation opportunity with mobility?
Can we leverage mobility as a
differentiator?
How can we leverage mobility to better interact with customers, distributors, employees and resellers?
What type of devices should be supported?
What use cases are best supported on the phone vs. the tablet?
How do we integrate all of these devices with our corporate data stores?
What are the right policies for device, app and communication
security?
What about BYOD?
What is Your Readiness – Business and IT?
Five Keys to Building Your Strategy 4
1. Rationalize the Business Demand.
2. Assess Readiness.
3. Understand Risk.
4. Determine the Role of Mobile Device Management (MDM).
5. Develop the Roadmap and Action Plan.
Five Keys to Building Your Strategy 5
1. Rationalize Demand. • Mobile scenarios across channels and roles
- B2C - B2E2C - B2E - B2B
• Device Ownership / BYOD
• Rationalized against business drivers
• Innovation Posture
• Technology implications across IT - People, process and technology
Five Keys to Building Your Strategy 6
2. Assess Readiness. • Mobility Strategy • Enterprise Information Management • IT Delivery and Support • Policy Definition • Policy Governance • Network Infrastructure • Security Infrastructure • App Development Platform • MDM Platform • Telecom Expense Management • Service Management
Maturity Ranking
Maturity Report Card
Five Keys to Building Your Strategy 7
3. Understand Risk.
Risk Matrix
Use Case Categorization
Risk • Types of Exposure
- User data, customer information, financial data, etc.
• Impact of Exposure
- Public perception, legal exposure, financial risk, etc.
Business Value • Alignment with drivers
Five Keys to Building Your Strategy 8
4. Define the Role of Mobile Device Management. • Understand what you will manage.
• Policies across various usage and device types.
• Are these devices still “personal” if managed by corporate MDM?
• Is MDM part of a larger services strategy?
MDM is not the magic silver bullet that addresses all mobility issues.
Five Keys to Building Your Strategy 9
5. Develop the Roadmap and Action Plan. • Mobility Strategy • Enterprise Information Management • IT Delivery and Support • Policy Definition • Policy Governance • Network Infrastructure • Security Infrastructure • App Development Platform • MDM Platform • Telecom Expense Management • Service Management
The Action Plan should measure impact within weeks, not months.
Mobile Maturity Matrix
IT Strategy Roadmap
Maturity Ranking
10
Business Drivers
Market Opportunity
Process Innovation
Transformation Need
Mobility Readiness
BYOD Strategy
Risk Management
IT Roadmap
Device & App Support
Business Strategy
IT Strategy
Enterprise Mobility Strategy
Define Your Mobility Management Strategy
IT Readiness Assessment Overview 11
Step 1: Direction Setting
BUSINESS DRIVERS
ENVISIONED MOBILE
SCENARIOS
MARKET OPPORTUNITY
Step 2: Assessment, Risk Analysis and Standards
MOBILE APP AND BYOD RISK
PROFILE
TECHNOLOGY MATURITY
ASSESSMENT
MOBILE POLICY AND
PROCEDURES
Step 3: Roadmap and Next Steps
IT ROADMAP
RECOMMENDATIONS
ACTION PLAN
Accelerated timeframe is 2 weeks vs. typical timeframe of 4 weeks.
IT Readiness Assessment 12
Step One: Direction-setting
BUSINESS DRIVERS
ENVISIONED MOBILE
SCENARIOS
MARKET OPPORTUNITY
• Establishes short and long-term goals
• Identifies:
• business drivers
• stakeholder needs
• end-user profiles
• mobility and security requirements
IT Readiness Assessment 13
Step Two: Assessment and Analysis
MOBILE APP AND BYOD
RISK PROFILE
TECHNOLOGY MATURITY
ASSESSMENT
MOBILE POLICY AND
PROCEDURES
• Benchmarks and evaluates IT maturity and capability to manage EMM in three key areas:
• maturity assessment • risk profile • mobile standards
• Identifies knowledge, process and capability gaps
IT Readiness Assessment 14
Step Three: Roadmap and Next Steps
IT ROADMAP
RECOMMENDATIONS
ACTION PLAN
• Mobility Roadmap is a detailed deployment plan. • how to execute established strategy and achieve goals • prioritized actions, resource requirements, timelines and costs
Accelerated Assessment Timeline 15
2 Weeks
Step I: Assess Maturity,
Technology, Risk, Standards Step II:
Gap Analysis, Roadmap & Next
Steps
Kickoff
Executive Readout
1 Week
1 Week
Martin Ezzo, Practice Director, Enterprise Mobility Management Pomeroy Martin Ezzo is a seasoned executive with over 25 years of industry experience developing, communicating and executing corporate strategic vision. His wealth of experience in the Information Technology arena includes leading high-powered teams in the development, implementation and operation of large complex solutions in the area of IT Service Management, specializing in End-user Services, Systems Management, Data Center Operations, Enterprise Mobility and IT Outsourcing.
For more information on conducting a mobility readiness assessment for your company, visit http://info.pomeroy.com/mobility_assessment.html For more information about Pomeroy, visit www.pomeroy.com