Everyday, New Customers are Looking for you Online.
We can help them find you.
Everyday, New Customers are Looking for you Online.
We can help them find you.
About Us
• Leaders in the digital space since 2003– Seasoned Print, Radio, TV and web professionals
• Patent pending proprietary algorithmic systems • Recipients of the National ADM award• Featured on Google Agency-Land• Measurable results with business intelligence
previously unattainable . – Control, Targeting & Transparency
Back Office API’s To Major Networks
Challenge # 1
• There are literallyThere are literally millions millions of potential search results to choose fromof potential search results to choose from……
Our Solution
• Sponsored Results Sponsored Results –– Targeting First Page Targeting First Page
* Ultimately, campaign management and advertising budget determines placement.
Sponsored Links Sponsored Links
FAST, ACCOUNTABLE FAST, ACCOUNTABLE RESULTSRESULTS
Organic Optimization
SEO Based on Statistically Significant SEO Based on Statistically Significant ResultsResults……
• Use of actual campaign data.– specific down to IP Address activity
• Complete analysis delivered to you. – Laser specific keywords for individual
site pages• On going SEO management.
SEM / SEO Working Together
* Ultimately, campaign management and advertising budget determines placement.
Challenge # 2
There are There are numerousnumerous places to search Online… places to search Online…
The Old 2005 Search Market
Two search engines powered virtually all Internet Two search engines powered virtually all Internet search. search.
Today, numerous search engines & directories Today, numerous search engines & directories
provide local results.provide local results.
Source: Nielson NetRankings, 2006
An Evolving Local Marketplace
All Properties Are Targeted
Our Solution: Total Saturation…Reach 95% of Our Solution: Total Saturation…Reach 95% of Your Market Locally, Regionally or NationallyYour Market Locally, Regionally or Nationally
Content Networks
Users spend nearly half of their time viewing content
Users spend nearly half of their
time viewing content
Targeted Ads
• Poorly Targeted ad
• Low Relevancy
• Higher CPC
• Highly Targeted ad
• High Relevancy
• Lower CPC
• Better Conversions
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Best bed for back problems
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Challenge #3
Reaching only the Reaching only the local local prospects, in prospects, in youryour market…market…
Our SolutionOur Solution::A combination of IP-targeting technology, keyword
modifiersand properly designed ads target your specific
market.Target your
Region, City or Local
Area.
Target Specific Areas
Target Specific Cities
Drive Traffic With Local Business Listings
Promote Business Locations With Local Business Ads
Targeted Results on HTML PhonesI-phone, T-mobile G1 and others
• Ability to track mobile HTML web pages– user path making a purchase from start to finish
• Mobile-specific calls-to-action • Exclusive campaign creation• Accountable results
“Last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.”
Source Inside AdWords crew
Expand Your Reach With Image & Video Ads
Push to Social Networks
Social Networks Facts
• From 2007 to 2011, US adult usage will rise from 37% to 49%– US teen usage will increase from 70% to 84%.
• Changes in technology are expanding social networking experiences.– User profiles offer highly targeted advertising
opportunities
• US social network advertising will rise from $920 million in 2007 to $2.7 billion in 2011
Social Networks
Challenge #4
No way to accurately track activity or results…No way to accurately track activity or results…
online salesonline sales
impressionsimpressions
conversionsconversions
repeat clientsrepeat clients
phone callsphone calls
walk-inswalk-ins
new customersnew customers
clicksclicksoffline salesoffline sales
site activitysite activity R.O.IR.O.I..
The “Proxy” Process
How Is It Done?
The “Proxy” Process
Remote Call Forward NumbersAutomatically Assigned.
Log In Access To Reports
Daily Reports Track All Activity And Leads
Statistics Per Network
User IP Address
Phone Call Data
Enhanced Call Reports
Detailed Caller Information
Call Activity
Caller Demographics
Site Activity
Conversion Based Optimization
Conversion Based Optimization Path
Converting Demographic Keywords
Conversion Based Optimization
BullsEye Marketing’s ROI focused campaignstrategy maximizes contacts, calls and
results.
Thank You!
Project
• Drive quality traffic to the your website– Form submissions – Phone call leads – Track all online activity down to IP Address
Objective
• Drive the Cost Per Order (CPO) down from the current average through the use of:
Targeting Directed Ad copy A/B Testing– Deep Linking
Deep Linking Relevant
Keywords Small Office Internet Provider
Internet Service Provider
Internet Service
Business Internet Service
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• Extremely Competitive Marketplace– Offline Efforts affect online results
Challenge
Offline Efforts
Measurement
• A lead will be recognized as a Phone call or Form Submission
Caller 555-555-5555 Customer Address
Key Metrics
• Impressions• Clicks• Form Submissions• Calls• Revenue
Targeting
Your Demographic Area– IP Targeting (proprietary to BullsEye)– Current targeting mechanisms via each network– Ongoing negative implementation based on referring strings
Keywords & Ad Copy
Initial Launch • Current Optimum campaign keywords and ad copy• BullsEye and Network specific keyword and ad copy• Deep Linking for all ad groups
(all copy submitted for approved before launch)
Post Launch • A/B Testing on all ads• Ongoing algorithmic removal of non converting
keywords• Ongoing updates/additional keywords to maximize
conversion• Continued tweaking of ad copy
(with client approval)
Schedule
Meeting schedule after launch: Week 1: Review of Impressions and Clicks
Week 2: Review of Week 1 Site Activity/Pages Per Click/Pages Viewed
Week 3: Review of Week 1 and 2
Plus CPL Data Conversion Report Week 4: Full Month Report: Mapping, Top Keywords, Path Tracking