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MBA501 Effective English For BusinessCommunication
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COMPANY PROFILEWifang Securities Limited, a Brokerage House under Dhaka
Stock Exchange Limited, began its journey on the 03rd
March2006.
The Corporate Head Office is at Modhumita DSE Annex.Building, Room # 901 (8th Floor), 158 160 MotijheelCommercial Area, Dhaka 1000.
Now Wifang Securities Limited (WSL) is having eight branches in
4 districts.The list of Branch is given below:
Dilkusha
Mirpur
Banani
Gulshan
Uttara
Hobigonj
Moulvibazar
Sylhet
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COMPANY PROFILE
WSL conducts all types of brokerage activities as
per rule of Securities and Exchange Commission
and Dhaka Stock Exchange Limited. The core
business of the company comprises of Beneficiary
Owner (BO) Account opening, Share Trading and
Loan providing.
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COMPANY OVERALL ORGANGRAM
Managing Director
Chief Operating Officer (COO)
Senior Executive Officer (SEO)
Executive Officer (EO)
Senior Officer (SO)
Officer
Junior Officer (JO)
Assistant Officer (AO)
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SUPPORT SERVICESOF WIFANG SECURITIESLIMITED
IT Support Accounts & Finance
Central Operations Legal & Compliance
Support
Admin & HR Marketing Department
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FUNCTIONAL ORGANGRAM
ManagingDirector
TradingCustomer
ServiceCompliance
Accounts &Settlement
Payment &Receive
ShareSettlement
IT Support
ChiefOperating
Officer
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VARIOUS CHANNEL OFCOMMUNICATION IN WIFANG SEC.
Vertical Communication
Horizontal Communication
Formal Communication
Informal Communication
Internal Communication
Upward Communication
Downward Communication
External Communication
Personal Communication
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VERTICAL COMMUNICATION
Communication between managers and
subordinates is known as vertical communication. Such as Chief Operating Officer Communicate with
SEO of Account Dept for official purpose.
ChiefOperating
Officer
SEO(Trading)
SEO
(CustomerService)
SEO(Compliance)
SEO
(Accounts &Settlement)
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HORIZONTAL COMMUNICATION
Wifang most effective & successful communication is horizontal
communication.
It takes place between people who are at the same level in the
organization hierarchy or status
Such as SEO(Trading) Dept communicate with SEO(Account Dept)
Employee Employee
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FORMAL COMMUNICATION Formal Communication is the formal flow of communication that follows the
official chain of command.
Formal communication is the WSLs official channel or system ofcommunication. It includes communication sanctioned by company
management Such As Memos, Conference calls, Report presentation.
ManagingDirector
Chief OperatingOfficer
SeniorExecutiveOfficer Level
Executive OfficerLevel
Senior OfficerLevel
Officer Level
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INFORMAL COMMUNICATION Informal communication between Head of Department and Mid Level &
Entry Level employees.
It is effective & successful for sharing ideas & information as well as goodunderstanding & makes relation between all employees.
Such as email, instant messaging, face to face conversation.
Head OfDepartment
Manager
ExecutiveOfficer
Officer
AssistanceOfficer
JuniorOfficer
SeniorOfficer
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INTERNAL COMMUNICATION
Internal Communication means when communication
happens within the company. In Wifang Securities
Limited The following internal communication takesplace here:
Face to Face Communication
Telephone Communication
Skype
Chatting
Oral Communication Written Communication
Weekly and monthly meeting
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INTERNALCOMMUNICATION
TelephoneCommunication
Weekly & MonthlyCommunication
Face to FaceCommunication
Skype
Chatting Oral Communication
WrittenCommunication
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INTERNAL COMMUNICATION
Accounts Department All Employee
Staff salary payment is an example of Internal Communication
Trade Modification is another Internal Communication
Trade ModificationAccounts &
Settlement
Department
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INTERNAL COMMUNICATION
Customer ServiceDepartment
Accounts & SettlementDepartment
Customer Service Department passes the Account Information modificationrequest to the Accounts & Settlement Department
Trading Department informs any Network problem to the IT Service
Department
Trading DepartmentIT Service
Department
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INTERNAL COMMUNICATION
Accounts & SettlementDepartment
Branch Office
Accounts & Settlement Department deals with Branch Offices regarding anyFinancial or Administrative mismatch
IT Support Department gives the requisition for procurement
IT Support Department
Accounts &
Settlement
Department
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UPWARD COMMUNICATION
Top Level
Mid LevelEntry Level
Upward communication consists of message from
subordinates to superiors.
Wifang
Securities Ltd. follow upward
communication process in the organization.
The entry level employees communicate to
the successively top level employees
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DOWNWARD COMMUNICATION
Downward communication occurs when information flows down from
superiors to subordinates.
Wifang Securities Ltd. follows downward communication process in the
organization.
The top level employees communicate to the successively entry level
employees Top Level
Mid Level
Entry Level
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EXTERNAL COMMUNICATION
External Communication is the exchange of
information between the organization and outside
individuals or groups.
Wifang Securities Ltd. follows the external
communication to make good relation with Clients,
Regulator body like Dhaka Stock Exchange,
Securities & Exchange Commission, Government
Agencies, Commercial Banks, Merchant Banks andother stakeholder
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EXTERNAL COMMUNICATION
Legal & ComplianceDepartment
Regulator Body
Communication with the Regulators are also an External Communication thatis done by the Legal & Compliance Department
Wifang Securities Ltd. is panel broker of three Merchant Banks. The communicationwith those is an external communication. Often the Accounts & Settlement Department
contacts with Merchant Banks
Accounts & SettlementMerchant Banks
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PERSONAL COMMUNICATION
Not all the communication that goes on in the company isoperational however; in fact, much of it is withoutpurpose as far as the company is concerned. Suchcommunication is classified as personal
They share the many events of daily work, like officerelated, customer dealings, trade, market condition andso on.
The employees also share their views and ideas ondifferent issues like transport service of company, foodquality of canteen, banking service of companys listed
bank
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ONLINE COMMUNICATION
Wifang Securities Ltd uses some Online
Communication for both Internal and External.These are as follows:
Internet
Fax
Chat Room
Video Conferencing
Teleconferencing
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