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Presented by
Rhucha Gadekar - 14
Delaviz Gazder - 15
Roshni Nambiar - 34
Ravindra Potdar - 41Devanshi Shah - 52
Under the guidance of :
Prof. Minu Mehta
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COUNTRIES IN
EASTERN EUROPE Russia Czech Republic Poland
Hungary Romania Moldova Croatia
Lithuania Latvia Estonia Slovenia
Slovakia Bulgaria Ukraine
Belarus Serbia Montenegro Bosnia
Herzegovina Albania Kosovo Macedonia
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LANGUAGES SPOKENRussian
Czech
Polish
Hungarian
Romanian
Moldavian
Croatian
Lithuanian
Latvian
Estonian
Italian
Slovakian Bulgarian
Ukrainian
Serbian
Bosnian
Albanian
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FAMILY STRUCTURE
Family : Centre of Social Structure
Hierarchical Society
Privacy Please
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Diversity All countries indigenous and do not share history orculture.
Speak lots of different languages and dialects withinthem.
Have different religious cultures and practices.
Developed different business practices based ondiverse economic histories.
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WORKPLACE ATMOSPHERE
Less emphasis on small talk and pleasantries.
Stick with social circles and small business groupstheyve known.
Compliments are sometimes received with suspicion ifthey come from strangers.
It's often best to keep work and socializing separate,unless the other person makes the offer.
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Greetings & Etiquette
Very Formal. Less likely to address on first name basis unlessthey have met several times.
Less emphasis on small talk and pleasantries.
Use of the Title and family name even after years of business.
The standard way to greet someone is with a handshake and eyecontact.
It is a business faux pas to refuse food and drink when offered.
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WHAT TO WEAR??? Ladies generally wear skirts, jackets and scarves
Simple jewelry are acceptable for women
Gents wear shirts and ties
Black is always appropriate, also neutrals-beige, gray,white, brown and blue
Try and have as many layers of clothes as possible
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GENDER ROLES
Women accounts for large percentage of workforce
Women lag slightly behind men in education, salary
and status Men are chivalrous towards women
Women greet associates with a handshake just as mendo
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MeetingsAlthough punctuality is valued in all countries, in
Eastern Europe it is imperative.
There are exceptions. Eg. Russia. Hierarchy is very important. Seating is arranged to
match the Position.
It can be helpful to bring along a translator to be
certain about the terms of your business deal.
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Gifting Odd number of flowers in a bouquet because even
numbers are given in mourning.
Certain flowers--usually those associated withfunerals--should not be given as gifts.
e.g Carnations.
When to open a gift
Ukraine wait until later.Lithuania & Bulgaria soon as received.
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BUSINESS SCENE
Eastern Europe should not be viewed as a single entity.
Broadly grouped into three tiers:
1. Maturing markets
2. Rising markets
3.Developing markets
Traditional best countries may no longer be thebest opportunities for business expansion.
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COUNTRY CHARACTERISTICS
Sourcing Focus1. A (relatively) large population & labor force
2. Reasonably low wages
3. An uneducated workforce for low-end manufacturing
Sales Focus
1. A small population, which disqualifies many types of
manufacturing2. High levels of disposable income, & likewise relatively
high labor costs
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COUNTRY CHARACTERISTICS
Combined Focus
1. An educated workforce for high-end manufacturing
and R&D2. A large population
3. High levels of disposable income
4. Medium to high wages
5. Developed infrastructure
6. Transparent or improving government conditions
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DEVELOPMENT PATTERN Ripe for growth
Entering the EU
Evolving into developing countries Emerging opportunities
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People talk about EasternEurope as if it were a
homogenous set of countries.The only thing that unites it as
a region, besides geography, ismany countries fast growth.
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THANK YOU