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Page 1: Business Intelligence

Sam Beal & Associates ©2013

Business Intelligence Inbound Marketing

High Technology

Sam Beal & Associates

Page 2: Business Intelligence

Sam Beal & Associates ©2013

What is Business Intelligence

Analytic analysis of business practicesKPI – Key Performance IndicatorsUse KPI Reports for

Resource allocationContinuous improvement

Page 3: Business Intelligence

Sam Beal & Associates ©2013

Measure everything

The Funnel

Page 4: Business Intelligence

Sam Beal & Associates ©2013

KPI – CPL Analysis

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