Collaborative Decision MakingWhy Good People in Great Businesses Make Poor Decisions
March 2011
Dale RobertsServices Director
Rooven PakkiriHead of Social Business
Decision Making
1. Detect problem or opportunity
2. Identify solutions
3. Evaluate outcome of each
4. Establish preference
Organisational Randomnessor Trashcan Theory
Peop
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ho
kn
ow
the
pro
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m
Peop
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ho
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pro
vid
e a
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People
who
make
decisio
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Information Disconnection
40% of major business decisions are not based on
information generated from analytic applications Accenture, Competing Through Analytics
Business Analytics reach
8% of the organisation
Source, TDWI
Email FragmentationAnd critical CRM information
Where everyone can see and
share it 2%
Where only you can see it 18%
Where you have to search for it
80% Source, ContactNet
A major change of direction is taking
place
Something significant is happening in the corporate world
Trashcan Theoryor Organisational Randomness
Peop
le w
ho
kn
ow
the
pro
ble
m
Peop
le w
ho
can
pro
vid
e a
solu
tion
People
who
make
decisio
ns
What is Social Business ?
“just facebook inside the organisation”
“more like Linkedin inside an organisation”
WRONG ANSWER
WRONG ANSWER (but closer)
“uses Social Networking tools and collaboration culture to solve business problems”
CORRECT ANSWER
Blogs
Wikis
Community
Forums
Groups
File sharing
User-Generated Content
Tagging & Bookmarking
Instant Messaging
CollaborationGardening Tools
But when they are used in combination and in a collaborative culture; they can produce this ….
There is nothing ground breakingabout this tool set …
People are the most valued asset of any organisation
BUT
80% of a company's knowledge are in the heads of its employees
The Challenge
Companies that Collaborate areIn an Aberdeen study of 200+ companies that have successfully merged Business Intelligence & Collaboration
More responsive 44%Response times to customer requests
More Productive 42%Time spent searching for information
More efficient 30%Reduction in cycle times of key business processes
Finally
“My suspicion is that by 2012 we will stop talking about all this social stuff and will just call it work“
Luis Suarez, IBM