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business model
canvasan introduction
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Good ideas need good strategy to realize their potential.REID HOFFMAN
FOUNDER, LINKEDIN
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what’s a startup?
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A startup is an
organization formed to
search for a repeatable
and scalable
business model.
STEVE BLANK
SERIAL ENTREPRENEUR & AUTHOR
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what’s a business model?
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business model?
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ends up here…
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…or here
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a business model describes the rationale of how an organization creates, delivers and captures value
Business Model GenerationAlexander Osterwalder & Yves Pigneur
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sketch ideas lab test road test
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CS Customer Segments
for whom are we creating value?who are our most important customers?
different groups of people or organizations
an enterprise aims to reach and serve
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VP Value Propositions
what value do we deliver to the customer?which one of our customer’s problems are we helping to solve?which customer needs are we satisfying?what bundles of products and services are we offering to each customer segment?
bundles of products and services that create value for a specific customer segment
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CH Channels
through which channels do our customer segments want to be reached?how can we reach them?which ones will work best?which ones are most cost effective?how are we integrating them with customer routines?
how a companycommunicates with andreaches its customersegments to deliver avalue proposition
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CR Customer Relationships
what types of relationships does each of our customer segments expect us to establish and maintain with them?which ones have we established?how costly are they?how can they integrate with our business model?
the types of relationships a company establishes with specific customer segments
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RS Revenue Streams
for what value are customers really willing to pay?for what do they currently pay?how are they currently paying?how would they prefer to pay?
the cash a company generates from each
customer segment
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KR Key Resources
what key resources do our value propositions require?our distribution channels?customer relationships?revenue streams?
the most important assets required to make the business model work
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KA Key Activities
what key activities do our value propositions require?our distribution channels?customer relationships?revenue streams?
the most important things a company must do to make its business
model work
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KP Key Partnerships
who are our key partners?who are our key suppliers?which key resources are we acquiring from partners?which key activities do partners perform?
the network ofsuppliers and partners that make the business model work
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C$ Cost Structure
what are the most important costs inherent in your business model?which key resources are most expensive?which key assets are most expensive?
all costs incurredto operate a business model
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CS Customer SegmentsAn organization serves one or several Customer Segments
VP Value PropositionsIt seeks to solve customer problems and satisfy customer needs with Value Propositions
CH ChannelsValue Propositions are delivered to customers through communication, distribution and sales Channels
CR Customer RelationshipsCustomer Relationships are established and maintained with each Customer Segment
RS Revenue StreamsRevenue Streams result from Value Propositions successfully offered to Customer Segments
KR Key ResourcesKey Resources are the assets required to offer and deliver the previous elements…
KA Key Activities…by performing a number of Key Activities
KP Key PartnershipsSome activities are outsourced and some resources are acquired outside the enterprise
C$ Cost StructureThe business model elements result in the cost structure
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Source: Business Model Foundry
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creates a common language
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plan
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verify
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iterate
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plan
verify
iterate
build
measure
grow
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get out of the building
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usetheinfoyouhave
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identify gapsget2growth.com | @WebbJS | © John Webb 2014
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keep ideas movable
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tell a story
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share
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I’m as proud of
what we don’t do
as I am of what
we do.
STEVE JOBS
CO-FOUNDER, APPLE
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Business Model GenerationAlexander Osterwalder & Yves Pigneur
www.businessmodelgeneration.com
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