BUSINESS PLAN May 2014
SUMMARY
OCEAN BANGKOK, THE ORIGINAL CONCEPT ORIGINAL CONCEPT FEEDBACK
Positives points Challenges
OCEAN NEW CONCEPT OCEAN BRANDING OCEAN ENTERTAINEMENT PLAN OCEAN MARKET MIX MARKETING PLAN COMPETITORS OPERATION TIMELINE FINANCIAL PLAN & FORECAST
OCEAN ORIGINAL CONCEPT
Ocean Bangkok brings a chic and stylish beach lifestyle concept to the bustling heart of Bangkok. This unique urban resort is the locale in which to indulge yourself in a welcoming world of relaxation, chill to the scintillating sounds of world-class DJs and soak up the aura of cool. It is a hip, sophisticated and funky. An urban oasis of iconic style that pulsates to a smooth state of mind beat all-day and long into the night.
ORIGINAL CONCEPT FEED BACK
POSITIVE POINTS Overall concept is well received
A quite unique concept in the city with big potential
Ocean Bangkok is now well known in Bangkok and has a great image
The pool lounge is one of the nicest in town
Room occupancy is high
Successful of big potential of private events
location in central Sukhumvit
Huge number of followers on social media
ORIGINAL CONCEPT FEED BACK
CHALLENGES BREAKEVEN at 2.2 M Baht. Overall cost is too high
Inside part of the bar not completed, giving a bad first feeling to the incoming guests
Noise complain from neighborhood
No real “Ocean” ambiance or atmosphere
Can’t run business by the pool at night time
Heat, rain, mosquitos…
Guests rooms look tired compare to
the Ocean lounge
OCEAN REVISED CONCEPT
OCEAN BANGKOK to become the only pool & Entertainment club in Bangkok, and will provide 24 hrs entertainment service with hotel rooms, Massage, Restaurant, Bar and of course the only lively pool & night club in Bangkok.
OCEAN BRANDING:
THE OCEAN BEACH GIRLS:
Ocean is going to focus his branding on a small team of bikini girls having fun by the pool
OCEAN ENTERTAINMENT PLAN:
Aim to become the only Night club by the pool in Bangkok
Like a real & lively Beach Club in the heart of Bangkok
DJ by the pool every nightDaily entertainment theme (ladies
night..)Bikini Hostesses by the pool Huge pool parties every week end
OCEAN MARKET MIX
OCEAN CUSTOMER TARGET
High end lively tourist (40%)
Expats (40 %)
Thai (20%)
SOI 33 WALKING-IN GUESTS
(JAPANESE) 10%
BIKINI LADIES
Commission on drinks
Daily bikini competition & rewards
VIP cards
MARKETING PLANTOURIST MARKET: TAXI COMMISSION: to become the only club in town to give a commission to taxi
during the afternoon time CONCIERGE COMMISSION ENTERTAINMENT WEBSITE
EXPATS MARKET: Social media marketing VIP CARDS Weekly private events
THAI LADIES:
Ladies relationship management
Database management Rewards Commission Free drinks Bikini competition
MARKETING PLAN
SOCIAL MEDIA:
Songkran pool party advertising campaign
reached 80.000 peoples living in
bangkok in less than 48 hours…
ADVERTISING
Aggressive visuals…
COMPETITORS ANALYSIS
Even if there is new Beach clubs opening every months in Samui, Phuket and Pattaya…No competitors are yet
established in Bangkok.
OPERATION PLAN
COVER THE POOL AREA WITH A ROOF
ELECTRIC PLAN TO BE REVIEWED: extra aircon, light&sound…
AIRCON AROUND THE POOL
LIGHTING EFFECT BY THE POOL
ANTI SLIPPERY FLOOR AT THE BAR
EXTRA DECORATION AT THE MAIN BAR
ROOMS TO BE REFRESHED
ENTRANCE SIGN
OPERATION PLAN
POOL ENCLOSURE LEAN TO THE WALL Temperature control
No rain
Noise control
24 hrs usage of the pool…
TIMELINE
OCEAN to be closed during 2 months for the roof set up:
August & September
Soft re-opening in September
Grand opening early October
FINANCIAL PLAN
INVESTMENT NEEDED: 6 to 10 M B ROOF: 3 to 5 M B
ELECTRIC:250.000 B
AIRCON: 600.000B
BAR: 400.000B
CASH FLOW: 1 MB
ROOMS:250.000B
Marketing & Entertainment: 500.000 B
OTHER: 500.000 B
FINANCIAL FORECAST
MONTHLY EXPENSES
Breakeven at 1.7 M
MONTHLY REVENUE
Rooms:500.000
Night club: 200.000
SPA: 50.000
RESTAURANT:300.000
Bar:: 600.000
Week end parties: 1M
Financial docs available• Actual P&L 2015• Forecast after renovation
PROFIT OBJECTIVE: 1 M per Month
PIMP POOL PARTY at OCEAN. 200 Bikini models…
Sunday Escape at Ocean every Sunday afternoon
Saturday Bikini Pool Party – February 2014
Full Moon Party
March 2015
SONGKRAN foam and pool
party week end
April 2014
BMW private party
March 2014
SONGKRAN foam and pool party week end
April 2014
BMW private partyMarch 2014
SONGKRAN foam and pool
party week end
April 2014
Videos: http://www.youtube.com/watch?v=GVCL_1L8lQ4http://www.youtube.com/watch?v=-QYQ0PLGZsg&feature=youtu.be