BUSINESS PLAN
“WHITE PINE“Nursery Garden
by
Lidija Petarić
PRODUCT DESCRIPTION
Place where you can find everything for your garden (evergreen and deciduous plants, decorative plants and flowers, fountains, tool)
MARKETS
- Territory of Valjevo city and surrounding area
TARGET CUSTOMERS
- People of all ages
PRICE
- Depending on the kind of flowers: from 30 to 300 din
- Evergreen plants of different kinds: from 200 up to 2000 din. - Fountains (depending on size
or form): from 50-500 eur/pc
COMPETITORS
• Lepo polje, Ljig
• Erozija, Valjevo
• Flora, Valjevo
• Petunija, Valjevo
MAIN SELLING POINTS
• Everything you need for your garden at one place
• High quality products with low prices
PROMOTION
- Local TV channels,
- Magazine „MY GARDEN“
- Web site, leaflets or catalogue
- Agricultural Fair
START-UP COSTS
- Registration: 500 eur
- Equipment: 10,000 eur
- Building a green house: 15,000 eur
- 5 Employees :1,200 eur
FINANCING
- Bank loan
- Ask for a grant from the National Employment Centre
- Own money