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BERSIH BERSINAR LAUNDRY
BersihBersinar Laundry Service,
No 43, JalanKamaruddin Isa,
Taman Fair Park, 31400, Ipoh,
Perak. (HQ)
EncikHafidzulRahman Bin Ibrahim,
Lot 73207, Jalan Canning Estate,
Ipoh Garden,
31400 Ipoh, Perak 20 FEBRUARY 2012
Dear Encik HafidzulRahman Bin Ibrahim,
Re: Loan Request for RM 157000
I am requesting a small business loan of RM 157000. I have to admit that I do not have a
proper experience in this industry as this is my first time running a business. However, I am
lawfully skilful as I am a Degree holder from London School of Economics. I have also
attended an International Business Corporate Communication course before.
Our Companys name is BersihBersinar Laundry Service and we provide services to wash
and press the customer clothes so that we can ease our customers weekly routines.
Our target market are the nearby community especially higher level students and workers
who is always on their toes.
The competition includes Bunga Raya, Ah Beng, Cahaya, and SinarHarian Laundry. Those
are all our competitors which has establish their laundry shop for a long period of time. well,
we have our own specialties which makes our business a little different where we provide
Pick Up and Delivery service for our customers. This we believe will attract more customers
as these has never been done before.
We are investing RM35000 of our own money. With this loan and in conjunction with this
loan, I will make a number of modifications or changes to my current business in order to
expand it.
Attached is my business plan which backs up the loan request. If you have any questions,
please contact me at 012-9896453.
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Sincerely, Approved by,
_____________________ ____________________
(Ahmad Syamim Bin Bakar) (HafidzulRahman Bin Ibrahim)
Executive summary
This business plan is prepared in conjunction of obtaining financing support from the CIMB
bank under the loan term for our company, BersihBersinar Laundry & Dry Cleaning Service
located at Greentown Business Centre.
Armed with a laundry business knowledge gained from worker, I decided to open my
Laundry Shop at an estimated cost of project RM 210, 000
This projects costs include the purchase of shop equipment & premises, renovation of
premises, purchase of stock, pre-operating expenses and working capital. All of this amount,
I decided to get help loan term from the CIMB bank for the amount of RM 157, 000
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On our side, we will be successfully providing service for wet cleaning and dry cleaning,
among others will include normal cleaning, wash comforter, wash sheets, curtains, blankets,
cushion pad, ironing service, dry cleaning, such as blazer, jacket, suit (coat and pants) , shirts,
T-shirts, jeans, trousers and others.
Based on my observation about current market trends locally also widely, I discovered that
the laundry service is now one of the growing demand among the so called busy-citizen in
Malaysia, particularly to busy young people and the demand for 'dry cleaning' the due to the
drastically increase of our country economy, also Malaysian working capacity as to achieve
our Wawasan 2020 targets, providing Malaysia as First World Country.
After doing our own for some research, the returning result proved that the laundry
industry has the prospect to be gold mine investing sector or industry in this country as the
increment demands among people in Malaysia from year to year. I can say this as the lifestyle
of the people who want comfort and quality services quickly, efficiently and efficiently are
increasing.
I hope with the financial support ofloan term from the CIMB bank will be able of
returning a mutual benefits to our both side and also as to develop our potential besides build
up and improve the Malaysias economy and local entrepreneurs skills in retail
and laundry business.
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T ABLE OF CONTENT
NO CONTENT PAGE
i Cover Letter 1
ii Executive Summary 3
1 Introduction 6
2 Purpose 9
3 Companys Background 11
4 Partners Background 14
5 Business Location 20
6 Marketing Plan 23
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7 Organizational Plan 31
8 Operational Plan 35
9 Financial Plan 39
10 Conclusion 55
INTRODUCTION
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1.0 INTRODUCTION
a) Name of the company
The name of our company is Bersih Bersinar Laundry Service.
a) Nature of the business
Bersih Bersinar Laundry Service which provide services to wash and press the
customer clothes so that we can ease their weekly routines.
a) Industry Profile
The selected field of industry requires us to give a high services quality of services
to fulfill the satisfaction of the client.
a) Location of business
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Bersih Bersinar Laundry Service is situated at Fair Park and Taman Bercham
Jaya, Ipoh. This place are:
Strategic location High population
Located at the center of the city.
Has high demands
Less of competitors The number of competitor is low (1).
Low cost area
- The rent rate is lower compared to other part of the city.
a) Date of business commencement
This business operation starts on 27th September 2012.
a) Factors in selecting the proposed business:-
To ease the population on their daily routines.
Promote a citizen to a productive day as they do not have to concern of any
incomplete chores.
a) Future prospects of the business
To become main competitor in providing service to all the citizens.
To establish several branch of company at developing area in the country.
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PURPOSE
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2.0 PURPOSE
The main purpose for this business plan prepared is to gain an approval from the bank for us
to start our business. The total money that was needed is RM 157,000 (one hundred fifty
seven thousand) from CIMB bank will be used to buy location of premises, purchase of
stock, pre-operating expenses used to aid in buying of equipment, renovate in our laundry
Greentown Business Centre. The purpose of this funding for the cost is listed as follow:
Requirements Cost LoanFixed Assets
Land & Building
Office Equipments 15,000
Signboard 3,000 3,000
Machines 98,100 98,100
Van 35,000
Working Capital 1 months
Administrative 15,807 15,807
Marketing 3,043 3,043
Operations 7,558 7,558
Pre-Operations & Other Expenditure 10,100 10,100
Contingencies 10% 18,761 18,761
TOTAL 206,369 156,369
Based on that, we estimated that basic amount for installment business financing payment to
the CIMB Bank is RM 2997.10 monthly for five year with interest of 5%
Total funding RM 157,000
Interest rate 5%
Monthly installment RM 2997.10
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COMPANY
BACKGROUND
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3.0 COMPANY BACKGROUND
Name of business Bersih Bersinar Laundry & Dry Cleaning Service
Registered address 1) No 43, Jalan Kamaruddin Isa, Taman Fair
Park, 31400, Ipoh, Perak. (HQ)
2) No 2, Laluan Perpaduan 2, Taman Bercham
Jaya, 31400, Ulu Kinta, Perak.Phone 05-5254143
Fax 05-5254150
Mail [email protected]
Website www.bersihbersinar.com.my
Form of business Partnership
Date of registration 23rd July 2012
Date of commencement 27th September 2012
Main activity Provide laundry and dry cleaning service to people
including door to door delivery service.
Registration number G 15332224
Bank name Malayan Banking Berhad
Account number 162432005020
3.1 MISSION
To provide convenient, clean, and friendly laundry service.
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3.2 VISIONS
INTEGRITY
By dealing honestly with our customers, employees, suppliers and the community.
RESPONSIBILITY
By taking into account the environment in which we do business, community views
and the common good.
PROFITABILITY
By being conscious that an appropriate level of profit is necessary to sustain the
business and allow our values to continue to be observed.
VALUE
By providing quality services that deliver value for money.
EMPLOYEES
By providing quality equitable opportunities for development in a healthy workplace
with appropriate rewards.
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PARTNERS
BACKGROUND
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4.1 GENERAL MANAGERS BACKGROUND
Name : Ahmad Syamim Bin Bakar
Identity card number : 750904-14-5585
Permanent address : 7, Lorong Fair Park,Taman
Asia, 31400, Ipoh, Perak.
Correspondent address : Bersih Bersinar Laundry & Dry Cleaning Service,
No 43, Jalan Kamaruddin Isa, Taman Fair Park,
31400 Ipoh, Perak.
Phone : 012-5344646
Date of birth : 4 September 1975
Age : 36
Marital status : Married
Academic qualification : i. Master in Dentistry, UITM
ii. Degree in Business Management, London
School of Economics.
Course attended : i. International Business (short course)
ii. Corporate Communications
Skills : Communication and organizing skills
Experience : i. Work as a lecturer
ii. Dentistry at UITM for 4 years
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iii. Business Management at Taylors College for 3
years
Previous business : Manage 2 dentistry clinics.
Post : General Manager
4.2 MARKETING MANAGERS BACKGROUND
Name : Anwar Asyhraff Bin Abdul Aziz
Identity card number : 751101-14-5273
Permanent address : 5, Jalan Seri Kepayang , Taman Seri Kepayang,
31400 Ipoh, Perak.
Correspondent address : Bersih Bersinar Laundry & Dry Cleaning Service,
No 43, Jalan Kamaruddin Isa, Taman Fair Park,
31400 Ipoh, Perak.
Phone : 016-6667175
Date of birth : 1stNovember 1975
Age : 36 years
Marital status : Single
Academic qualification : i. Master in Chemical Engineering, UTP
ii. Degree in Financial Administration,
iii. University of Wisconsin, USA
Course attended : i. E-Business ( short course )
ii. Effective and efficient Administrator Course
Skills : Computer literate and Communication skills
Experience : i. Work as lecturer in UniKL MICET for 3 years
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ii. Work as Financial Advisor for Sime Darby
Plantation for 4 years.
Previous business : Open a bookstore and a hardware store.
Post : Marketing Manager.
4.3 ADMINISTRATIVE MANAGERS BACKGROUND
Name : Muhd. Hazim bin Aziz
Identity card number : 750731-03-5429
Permanent address : 14, Laluan Perpaduan 11, Taman Bercham Jaya,
31400 Ulu Kinta, Perak
Correspondent address : Bersih Bersinar Laundry & Dry Cleaning Service,
No 43, Jalan Kamaruddin Isa, Taman Fair Park,
31400 Ipoh, Perak.
Phone : 010-2228387
Date of birth : 31st July 1975
Age : 36 years
Marital status : Married
Academic qualification : Bachelor of Corporate Communication,
Stanford University, USA
Course attended : Entrepreneur Camp
Skills : Converse in English, Bahasa Melayu and Mandarin
Experience : i. Work as lecturer at KLMU
ii. 4 years as Marketing Supervisor at Seagate
Electronics Sdn. Bhd.
Previous business : Opens a Computer shop.
Post : Administrative Manager.
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4.4 OPERATION MANAGERS BACKGROUND
Name : Muhd. Azry Bin Azmi.
Identity card number : 750223-14-5373
Permanent address : 11, Jalan Yeoh Khuan Joo, Taman Fair Park,
31400 Ipoh, Perak.
Correspondent address : Bersih Bersinar Laundry & Dry Cleaning Service,
No 43, Jalan Kamaruddin Isa, Taman Fair Park,
31400 Ipoh, Perak.
Date of birth : 23rd February 1975
Age : 36 years
Marital status : Married
Academic qualification : i. Master in Mechanical Engineering, MIT,
USA
ii. Degree in Business Administration,
University of Utah, USA
Course attended : i. International Business (short course )
ii. Corporate Communications (short course)
Skills : Communication and organizing skill
Experience : i. Work as Production Manager in
Western Digital Sdn. Bhd
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ii. Work as Operation Manager in Pizza Hut
Sdn.Bhd for 3 years
Post : Operation Manager.
4.5 FINANCIAL MANAGERS BACKGROUND
Name : Mohd. Afiq Hannan Bin Azri
Identity card number : 750222-01-5475
Permanent address : 10, Jalan Foo Khuan Sze, Taman Asia,
31400 Ipoh, Perak.
Correspondent address : Bersih Bersinar Laundry & Dry Cleaning Service,
No 43, Jalan Kamaruddin Isa, Taman Fair Park,
31400 Ipoh, Perak.
Phone : 017-7872423
Date of birth : 22nd February 1975
Age : 36 years
Marital status : Married
Academic qualification : i. Master in Anesthesiology, UM
ii. Bachelor in MBBS, UITM
iii. Degree in Accounting, UITM
Course attended : Business Study (short course)
Skills : Able to operate computer (Microsoft Word, Excel,
Power Point, Adobe Photoshop)
Experience : i. Work as Medical Specialist in Johor Specialist
Hospital
ii. Work as Accountant in UDA Holding Bhd. For
3 year
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5.0 LOCATION OF THE BUSINESS
- business locations
The Location of the Business is situated at Ipoh, PERAK.
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5.1 BUSINESS BUILDING
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MARKETING PLAN
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6.0 MARKETING PLAN
As we are Bersih Bersinar Laundry, we are competing with other potential
competitors that have similar business line. We use a more systematic strategy in promoting
our service to ensure the smoothness of our business and not to forget achieve maximum
profit and fulfilling our customers demand.
We strongly agree that a superior customer service will make them more pleasurable
to be our customer. With that, we will try our very best to provide the best customer service
and hence, will make our laundry service to be more preferable among the customers.
In order to ensure the efficiency of our business, we have prepared a very detailed
marketing plan as we will elaborate about our target market, target size, and promotion
strategies.
6.0.1 Objectives
Bersih Bersinar Laundry marketing plan is laid out based on the objectives shown below:
To find the best strategy in promoting our service.
To analyze the market target, market share and market size in our line of business.
To ensure the company gains the highest profit possible.
To ensure we meet the customers expectation in term of the quality of our service.
To make sure that the marketing operation runs smoothly.
To introduce our service to public.
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To ensure that customers are attracted and motivated to services offered.
To maintain and increase demand for our signature recipes.
To expand our business in the country.
6.1 MARKETING ANALYSIS
Market analysis is essential for the company to better understand the environment in
which it will establish itself. Gathering information through direct mail, telemarketing, focus
groups, and online surveys will help in preparing market analysis. Market analysis requires
organising and reviewing of raw data collected so that strategic marketing decisions can be
made.
Important details such as the other laundry services, assessments of major competitors
and the strategies used by them in promoting their service will be covered. Not to forget, the
channels of distribution and most importantly, a wide variety of data on current and potential
customers.
In our research, the steps that we use in marketing analysis are:
a) Interview
Customers are the main asset in business. Therefore, we make an interview with
target customers to get their feedback on what draws them to go to a particular laundry
shop, when and where they usually go to a laundry shop, and what factors which would
make them more convenient in using the laundry service in terms of waiting time and
distance travelled in order to go to a laundry shop.
b) Survey
This is to identify the relative market share held by various competitors, the rate of
services introductions, the technology used in the industry, and the impact of significant
laws or regulations on market sales.
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c) Cross examination
External threats and opportunities need to be carefully examined so that we can apply
our strengths to areas with high potential and avoid major environmental pitfalls.
Weaknesses of competitors must be exploited in the marketing plan in order to attract
customers to consume our products, in our franchise by compensating the weakness of the
competitors.
6.2 BERSIH BERSINAR STRENGT HS, WEAKNESSES,
OPPORTUNITY AND THREAT ANALYSIS
S trengths
Provide a laundry delivering service to our customers.
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W eaknesses
Very new to the industry.
Limited capital.
Opportunity
High population density.
Most of the resident comes from elite and middle class of economic level.
T hreat
There are already established a few companies of laundry shop for a long period
of time which have their own loyal customers.
6.3 PROMOTION STRATEGIES
Promotion is essential aspect of any business. Therefore, we have created our own
company logo as our stepping stone in creating a good perspective towards our customers.
Other efforts in making sure that Ipoh communities are aware of our business are by:
1) Banner
Our company is still new and not many customers actually recognize the companys
logo. Hence, we have decided to place banners in key strategic locations around Ipoh.
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Places with abundance of traffic lights. This gives customers enough time to get to
know our business.
2) Website
We have also created our own website which is www.bersihbersinarlaundry.com.
With this, our customers can easily get the latest information about the packages and
prices that we provide. We will also create a Facebook and a Twitter account of the
company so that we can interact with the customers more often and inform them with
any news from our business.
6.4 MARKET SHARE
6.5 MARKETING EXPENSES
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Particulars Fixed Assets
(RM)
Monthly
Expenditure
(RM)
Others
(RM)
Total
(RM)
FIXED ASSETS
Signboard. 3000 3000
______
3000
WORKING CAPITAL
Promotion 500 500
______
500
3500
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ORGANIZATIONAL
PLAN
7.0 ORGANIZATIONAL CHART: MAINBOARD
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7.1 Introduction
Bersih Bersinar is managed by our experienced, skillful and eligible personnel. The General
Manager of bersih bersinar is Ahmad Syamim Bakar. Hazim Aziz as our Administration
Manager, as for Marketing Manager is managed by Anwar Asyhraff and Poncius Pabinus
Apau as the Marketing Executive. We have Hannan Azri as our Financial Manager. Last but
not least, we have Azry Azmi as our Operational Manager and Yusuf Ahmad as Operational
Executive.
POSITION JOBS AND RESPONSIBILITIES
General Manager
Oversee activities directly related to making
products or providing services.
Direct and coordinate activities of businesses
concerned with the production, pricing, sales,
or distribution of products.
Review financial statements, sales and
activity reports, and other performance data to
measure productivity and goal achievement
and to determine areas needing cost reduction
and program improvement.
Manage staff, preparing work schedules and
assigning specific duties.
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Marketing Manager Researching and reporting on external
opportunities.
Understanding current and potential
customers.
Developing the marketing strategy and plan.
Organizational Manager Participate in the process of interviewing,
hiring, orienting and evaluating staff
members.
To be responsible to the workers welfare
including the compensation (salary, medical,
SOCSO and EPF)
Operational Manager Ensures that the machinery and equipment
used have the ability to produce goods and
services for the client at an acceptable
standard.
Obtain the requirements for logistics and
coordinate with the finance department to
obtain the necessary approval for the budget.
Determine the types of equipment are needed
to fulfill the organizational quality policy.
Financial Manager Formulating budget estimates in support of
program objectives
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Presenting and justifying budget requests.
Reviewing budget policy and statutes to
ensure compliance.
OPERATIONAL
PLAN
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8.0 OPERATIONAL PLAN
The company consists of general manager, administrative manager, financial
manager, and operational manager as stated in organization chart.
This is our operation hour:
TIME ACTIVITY
8.00 10.00 p.m. Operation hour
12.00 2.00 p.m. Break 1
6.00 8.00 p.m. Break 2
This is our main supplier:
Bil. Supplier Location Material
1 Laila Mokhtar Management Selangor Machine supplier
2 FML Laundry Selangor Machine Maintenance,
Detergent (Main)
3 Adnan Detergent Seremban Detergent
4 Kareem Laundry Ipoh Detergent
5 Dynamo Detergent Ipoh Detergent
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For our operational equipment:
Fixed assets Supplier Quantity Price (RM)
Dry Cleaning Machine
8-10kg
Laila Mokhtar Management 1
98,100
Industrial Tumble Dryer
18kgLaila Mokhtar Management 2
Industril Washer Extractor Laila Mokhtar Management 2
Iron with steam ironing
generatorLaila Mokhtar Management 4
Folding Vacuum Iron
Board
Laila Mokhtar Management 4
Working Capital Supplier Quantity Price (RM)
Detergent 25L FML Laundry Equipment 3 3 x 43
Softener 25L FML Laundry Equipment 3 3 x 43
Collar spray 25L FML Laundry Equipment 1 1 x 57
Hanger (144pcs) FML Laundry Equipment 32 32 x 25
TOTAL 99,215
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8.1 LAYOUT BASED ON PROCESS
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FINANCIAL PLAN