BUSINESS TRANSFORMATION
Alex Moral, Senior VP of Trustmark Voluntary Benefit Solutions
100 Years of Experience• 1913: Railroad workers taking care
of each other• 1929: First non-railroad group• 1990: Consolidated billing• 1995-99: First VBS universal life with
long-term care policy & first lump-sumcancer policy
• Past, present & future: Personal | Flexible | Trusted
Trustmark Voluntary Revenue
2006 2007 2008 2009 2010 2011 20120
50
100
150
200
250
300
Business Transformation
“If it ain’t broke, don’t fix it.”
- Widely attributed to T. Bert (Thomas Bertram) Lancethe Director of the Office of Management andbudget in Jimmy Carter's 1977 administration
THE WORLD KEEPS CHANGING!
Business transformation is a change management
strategy to align the people, process and technology initiatives of a company
more closely with its business strategy and
vision.Source: RapidBI - Business & Organizational Development tools,
training & services – Human Resources, OD & Leadership
Business Transformation
Tools
Business Transformation
Business Transformation - Tools
• Metrics• GE• Amex
Process
Business Transformation
Business Transformation - Process
• Process improvement
• Voice of the customer
• GE• Motorola• Apple• Enterprise
People
Business Transformation
Business Transformation - People
• Workforce planning• People equity
survey and The Leadership Challenge
• Starbucks• American
Red Cross• Intel• Johnson &
Johnson• Jack-in-the-Box
ImproveCustomer
Engagement
Business Transformation
What does this mean?• Experience and learning from
past 100 years• Stay true to our value proposition• Voice of the customer
Trustmark value proposition• Best-in-class service• Long-term relationships based on
bringing value• Innovative solutions
VOICE OF THE CUSTOMER