Busting
a presentation mythJeanne Trojan
@jmtcz
The myth says that in a presentation…
body language accounts for 55%
voice accounts for 38%
the words you use account for only 7%
In other words…
93% of the effectiveness of your presentation
depends on HOW you say it!
REALLY?!
The author of this study was talking about…
…communication that is one-to-one and concerns
emotions*
‘This Communication Model was meant to apply only to face-to-face, one-to-one communications,
containing an emotional or attitudinal element’. Albert Mehrabian, author of study
How many presentations do you give one-to-one?
How many business presentations are about
emotions?
You can give a presentation with beautiful body language
and a strong voice, but…
… if WHAT you say isn’t important to your
audience…
…they won’t listen to you!
Forget this myth
Content matters!
Find out more:@jmtcz
www.jmtcz.cz