Rebecca Bridge@rebeccabridge
BUY THIS PRESENTATION NOW!The Line Between Salesiness and Authenticity
@rebeccabridge
If You Act Within the Next TWENTY Minutes
You Can Have This PresentationFor the LOW LOW price of
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What Is Salesiness?
Aren’t we in business to sell products and services?
I’m not a PHILANTHROPIST!
@rebeccabridge
@rebeccabridge
I’ll defer to the Internet’s linguisticexperts…Urban Dictionary users:
Well! That ain’t good!@rebeccabridge
This just isn’t the way to do it.
Superficial@rebeccabridge
Neither is This
@rebeccabridge
Aggressive
Nor This
CHEESY
TRUST=
AUTHORITY@rebeccabridge
Your content isn’t about YOU. It’s about giving your customer the information they need.
@rebeccabridge
Don’t Be Your Own Hype Man
@rebeccabridge
FindYour AUTHENTIC
Voice
@rebeccabridge
Oh, that helps.@rebeccabridge
Ernest Hemingway@rebeccabridge
Jack Kerouac@rebeccabridge
YOU!
≠
@rebeccabridge
Answer the “Why” question.
@rebeccabridge
Lawyer
Doctor
Banker
I Coulda Been A
@rebeccabridge
KnowYour
Audience
@rebeccabridge
You’re Not Just Speaking to a Demographic
45-55 yo MaleDrives a Subaru
Eats out often at chain restaurants Gets up at 4:30 AM
@rebeccabridge
That’s Dan! He’s 52 years old, a school teacher in fairly small school district in Vermont. And he’s just a few years off from retiring. He drives a Subaru because he lives outside of town and the roads get pretty icy in the wintertime. He coaches the swim team, which is why he’s often up before the sun to make get the school’s gym open for the kids. He’s also something of a “foodie”, and does most of the cooking around the house. However, whenever he’s traveling with his students for swim meets, they usually grab something fast off the highway.
@rebeccabridge
When you know who utilizes your products, and what their aspirations are, you can make certain your content has value.
@rebeccabridge
WriteWhat You
Know
@rebeccabridge
ShowDON’T
Tell
@rebeccabridge
Don’t tell me the moon is shining, Show me the glint of light on broken glass.
-Anton Chekov
@rebeccabridge
Don’t JustSAY
That You’re Focused on
The Environment
@rebeccabridge
Put Your Content Where Your Mouth is and SHOW ME!
WriteEvery
Day
@rebeccabridge
But I sell lingerie?!
@rebeccabridge
Ain’t NobodyGot TimeFor That!
@rebeccabridge
Keep Yourself Inside of the Conversations Going on in YourIndustry and Your Community.
Don’t Let Your Content Go Stale.
@rebeccabridge
@rebeccabridge
Don’tBeBoring
@rebeccabridge
@rebeccabridge
All writing is meant to eitherENTERTAIN or else INFORM.
The best writing?
Entertains AND Informs
You Don’t Have to Be
@rebeccabridge
And You Don’t Have to Be
@rebeccabridge
@rebeccabridge
QUESTIONS?