CSR in the media
byCSR Advisor
Ms. Sofie Pedersen &
Programme CoordinatorMs. Joan Kithika
� Addressing the environmental
impact at consumers and the
workers and local communities
in the supply chain.
� Using social media
� Easy to participate e.g:
Forward this email to CEO or
your politician, make your own
film on youtube.
� Participation from all around
the world.
Greenpeace Detox campaign
Greenpeace Detox campaignJuly, 2011
� Greenpeace releases ”Dirty laundry” report discovering
toxic chemicals in both products and wastewater from
production site.
� Launches campaign based on social medias targeting
Puma, Nike and Adidas.August, 2011
� Dirty laundry 2. Focusing on NPEs (nonylphenol
ethoxylates), which will break down in water to form
nonylphenol (NP) - a toxic, persistent and hormone-
disrupting chemical.
� Due to consumer pressure Puma, Nike and Adidas
commit to toxic free supply chain by 2020.
Greenpeace Detox campaign
Greenpeace demands:
The company should adopt a credible, individual and public
commitment to phase out the use and release of all toxic
chemicals from their global supply chain and products,
by 1st January 2020. E.g.
� Zero discharge of all toxic chemicals
� Prevention and Precaution
� Full transparency and public disclosure
Greenpeace Detox campaign
Long list of companies have
joint: Zara, Levi’s, Benetton,
Uniqlo, Victoria’s Secret. Mango,
Esprit. Marks & Spencer, H&M,
Li Ning, C&A, Puma, Adidas and
Nike
report: ”Toxic Threads: The
Big Fashion Stitch-Up”.
� Targeting 20 new brands –
among them the Danish
company Bestseller
� Bestseller refuses to join
Initiative. The company all ready
have good supply chain
management system.