Create
Co-CreateCheryl Heller
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CreateA plot X3:
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Create: A plot
1. A plan
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A plot is a plan to change something.
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Our plan
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Individual to collective
GeniusEgoHuman
ResilienceUnderstandingAll Life
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Complex to simple
InformationTribesCompaniesCountriesRacesGendersGenerationsMethodologies
WisdomSharedElegantSufficient
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Thinking to being
Mind Fully human
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Innovation to creation
New True
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Create: A plot
2. A narrative
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Creating takes characters and relationships:
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SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski
Design for Good.
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SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski
The first MFA program at the intersection of design, social innovation and enterprise.
DSIDESIGN FOR SOCIAL INNOVATION
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SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski + Ivy + Andy + Leah + Geoff Weathersby
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SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski + Ivy + Andy + Leah + Geoff Weathersby + Megan Rollins + Boaz & Ruth
“Rebuild the lives of men and women who need a second chance, providing skills development and a transitional job. Empower the neighborhood we’re in”Winner of the HuffPo JobRaising Challenge Finished 4th of 74 organizations
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SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski + Ivy + Andy + Leah + Geoff Weathersby + Megan Rollins + Boaz & Ruth + Tony Scott + Casey Landes + Jorge Roche + Chris Spark + Ruth Cosby + Rosilyn Lincoln + John Wilson Lincoln III (Peanut) + Inez Thornton + Deborah Stanley + Fred Lloyd +Duron Chavis
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SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski + Ivy + Andy + Leah + Geoff Weathersby + Megan Rollins + Boaz & Ruth + Tony Scott + Casey Landes + Jorge Roche + Chris Spark + Ruth Cosby + Rosilyn Lincoln + John Wilson Lincoln III (Peanut) + Inez Thornton + Deborah Stanley + Fred Lloyd + Duron Chavis Are we nuts?
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Create: A plot
3. A place
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Creating is place based.Nature is always local
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Highland Park
3.9 miles, 11 minutes
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Highland Park*
3.9 miles, 11 minutesOver 95% African American
Median household income about $25,000
Mostly low income singles, seniors, and single parents
Highland Park is in the center of 6 of the 7 census blocks with the most number of returning folks from prison
“There’s no place for fresh vegetables. The only stores are corner stores that charge an arm and a leg.”
*2000 U.S. Census
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Boaz & Ruth
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“We want a community garden.”
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Co-creation
See, Map
ObserveInquireExploreConnect
Envision
PlayCreateExperimentDefine
Strategize,Prototype
TestMeasureAccelerateImplement
Engage,Amplify
AttractAdaptEvaluateTeach
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In New York, we did our homework.
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Boaz & Ruth Deli Church Organization Daycare Salon Fire Dept.Restaurant
B&R Garden Supermarket
HIGHLAND PARK - SURROUNDING AREA
Retail Doctor Office Gas Station School Art/EntertainmentFast Food
•Who Is Polluting the Highland Park?Reported Environmental Releases from TRI Sources in 2002
Factories surrounding the highland park, Richmond, VA affect the environment of highland park.
•What Are the Major Pollutants?Reported Environmental Releases from TRI Sources in 2002
Chemical name/ Pounds
Facility
Pounds
PHILIP MORRIS USA INC. BL/LPF/TQAF
COGENTRIX OF RICHMOND INC.
PHILIP MORRIS USA INC. MFG. CENTER
XXON MOBIL CORP. RICHMOND TERMINAL
VENETIAN MARBLE INC.
J. W. FERGUSSON & SONS INC.
FLINT HILLS RESOURCES L.P. RICHMOND TERMINAL
SAMPSON COATINGS INC.
MEADWESTVACO-CPD PLANT 1
KINDER MORGAN OPERATING L.P.
1,042,265
145,761
101,015
14,784
11,162
10,208
8,716
7,418
7,000
5,493
NH3AMMONIA
996,270
HCIHYDROCHLORIC
ACID116,358
C10H14N2NICOTINE
87,010
H2SO4SULFURIC ACID
80,400CH3
TOLUENE16,522
•2002 Rankings: Major Chemical Releases or Waste Generation in Highland Park, Richmond, VA.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total environmental releases
Cancer risk score (air and water releases)
Noncancer risk score (air and water releases)
Air releases of recognized carcinogens
Air releases of recognized developmental toxicants
Air releases of recognized reproductive toxicants
A Richmond, VA Highland Park
Factory which emits a large amount pollution.
Factory which emits average amount pollution.
Factory which emits relatively small amount pollution.
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In Highland Park, we got to know each other.
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Created a vision, of big dreams, and a design.
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Start with one garden First supply the firehouseInspire others to grow their ownThen start a green marketGrow the best tomatoes anywhereInvolve the elderly, and kidsAnd the people doing community serviceChange the neighborhoodMake it beautiful, people will notice They’ll say “wow”
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@ SVADSI @Cheryl HellerMapped our assets
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... created a strategy and schedule
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The importance of identity
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HIGHLAND PARKCOMMUNITY GARDEN
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We made commitments
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Kids will learn how our vegetables get to us. They’ll ask questions when they see adults involved, they’ll follow along
The next generation will benefit, learn the importance of gardening, responsibility, health
The land becomes more productive, useful
We’ll change the face of the community
Engage the elderly in nursing homesEngage the people who are doing community service as part of their rehabilitation.
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The plot X3, redux:
A plan,a narrative,a place
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An invitation:April 27th, 2013
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April 27th, 2013. Come to a garden party.Bring your energy, seeds, shovels and manure.
HIGHLAND PARKCOMMUNITY GARDEN
Co-Create,Richmond.
We’re only at the starting line.
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Thank you.Cheryl Heller
SVA + DSI + Sara + Marisa + Anthony + PC + Soyoon, SooJung, Cheng, Christina Ivy + Andy + Leah + Geoff + Megan + Boaz & Ruth + Tony + Casey + Jorge + Chris + Ruth +
Rosilyn + Peanuts + Inez + Deborah + Fred