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WHO IS CHRIS BARROWS?
Connect with me
Twitter: @CBarrows
Instagram: @CGBarrows
Email: [email protected]
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THE WORLD IS DIGITAL
Source: www.itu.int/ITU-D/ict/statistics
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BUILD YOUR STRATEGY
» Setting The Stage for Success » Define Who You Are » What Do You Want To Accomplish? » Advise and Revise!
Steps to Strategy Building
ENGAGEMENT MATTERS
Image Credit/Source: Twitter#C4DigiCon
Customers are 44% more likely to share their experiences—both online as well as offline—after receiving a response from a business on Twitter.
EVERY MISTAKE IS AN OPPORTUNITY TO SURPRISE AND DELIGHT
Dave Kerpen and Loews Royal Pacific Resort
“A delighted customer wants to share that joy with others and pass the happiness on, and a surprised customer can’t help but express his or her shock over an unexpected
event. If you can constantly surprise and delight - that IS your marketing.
\ #C4DigiConImage Credit/Source: LinkedIn/Dave Kerpen
#SMSSummit
How CLYW Used Data
‣ To find ways to differentiate from their competitors
‣ To enhance engagement opportunities across social platforms
‣ To better drive social sales of product and improve traffic to website
“We were always neck and neck with YoYo Factory. It wasn’t until we started looking at data that we
were finally able to pull away from all of our competitors.” - Chris Mikulin
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CLYW
#SMSSummit
Examples of Success
‣ Shortly after (in April 2015) saw 25% of web site sales come from social media referrals
‣ Had 2x more engagement on social media than their closest competitor
‣ Found social referrals sharing more than 2 minutes on the webpage
‣ Sold $10,000 in sales (via social) when selling their “Fools Gold” return top
After acknowledging the need to be more engaging on social (on Instagram and Twitter) due to completionbased data - CLYW saw tremendous success.
#SMSSummit#C4DigiConPhoto Credit: Flickr User EvaMaria_N
Tips for Effective Digital Community Building
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“ALL THE DATA IN THE WORLD CAN HELP YOU IMPROVE YOUR COMPANY, BUT IT’S THE STORY, EXPERIENCE, CREATIVITY AND AUTHENTICITY THAT CAN TURN A FAN INTO AN AMBASSADOR” - CHRIS MIKULIN
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THANK YOU - CONTACT INFORMATION
Connect with me
Twitter: @CBarrows
Instagram: @CGBarrows
Email: [email protected]