How to grow a fan base with an original campaign within 10 days ?
July 2012
334 shops across France
Original brief.
Build on the TV campaign “Révélons notre acuité humaine” to develop the Optical Center Facebook fan base.
How to grow a fan base through an original 10- day
campaign ?
How to grow a fan base through an original 10- day
campaign ?
Facebook campaign
The fan picks 10 friends and is asked to recognize the form behind the face mosaic.
Reward : 20 pairs of sunglasses Police.
How to grow a fan base through an original 10- day
campaign ?
How to grow a fan base through an original 10- day
campaign ?A campaign that leverages a number of Facebok Ad formats : standard ads, sponsored stories, page post ads...
How to grow a fan base through an original 10- day
campaign ?
Within 10 days :
+8 500 fans
+53% increase in engagement rate
0.042% Click-Through-Rate (average of 0.033% in France)
+60% as fan conversion rate
How to grow a fan base through an original 10- day
campaign ?
Winners happily publish pics on
the Optical Center TimeLine
