SESSION #1
• Introduction VIP.fund & Speaker Background
• Understanding Crowdfunding
• Define your objective and targets; share them on VoxVisio.
• Video Review - How great leaders inspire action
VIP.FUND OVERVIEW
• We are a 501c3 nonprofit fund established in 2015
• Our mission - to support youth with education, technology and human connections they need to thrive.
• What we do:
• Run campaigns to raise awareness
• Deliver high impact programs
• Build technologies for youth education & connection
WHY VIP - THERE’S A NEED FOR SOCIAL AND TECH INNOVATION IN EDUCATION.
MOST YOUTH ARE AT RISK OF ALIENATION AND DISCONNECTION.
TECHNOLOGY DISRUPTION WILL IMPACT JOBS.
EDUCATION IS UNABLE TO CATCH UP WITH TECH DISRUPTION.
THERE’S A NEED FOR LIFE-LEARNING, SELF-RELIANCE, EMOTIONALLY CONNECTED MODELS OF EDUCATION.
SESSION OVERVIEW
• Crowdfunding basics
• What it is
• How different it is from traditional fundraising
• Understanding the audience
• A high-level process to build campaigns
• Creating incentives
• Creating the perfect pitch
• Review a successful campaign video & page
• Define your objective and targets; share them on VoxVisio.Core
THE PROCESS
Develop story
Write Video Script
Shoot Video
Product/Service
Photography
Website, Social
Channels
PR Outreach
5,300Donations
9,759Donations
10,452Donations
2012 2013 2014Funds Raised (in Millions)
$6.8 $7.8
$11.1
DOES IT WORK? COLUMBIA UNIVERSITY 2012-2014 GIVING DAY RESULTS
40% New and Reactivated Donors
8,750Donations
7,000 Donations
13,500Donations
37,858Donations
75,366Donations
98,065Donations
2009 2010 2011 2012 2013 2014
New Donors New Donors New Donors
Communities Foundation of Texas 2009-2014 Giving Day Results
$3.5 $5.1
$10.7
$14.4
$25.2$26.3
HOW CROWD-FUNDING WORKS
Funds Raised (in Millions)
10 P’S OF A CROWDFUNDING CAMPAIGN
1. PITCH 6.PRESENTATION 7.PRE-FUNDED
4.PLATFORM
8.POWERFUL
3.PUBLIC
10.PAYMENT
5.PRIZES
9.PERSISTANT
2. PLANNING
الشبكاتاإلجتماعية
موقعالجامعة
Live Tweeting
Video
تصوير
Case Study
Infographic اإلعالم التقليدي
PLANNING
DEFINE YOUR OBJECTIVE, TARGETS & STORY
GROW YOUR SOCIAL REACH
TAKE THE CONVERSATION ONLINE
NEXT STEPS…
1
2
3
ASSIGNMENT
1.If you don’t have a twitter account, set one up 2.Twitter & Facebook -
1.Share one takeaway from the session with the hashtag #Learn4Life #Palestine
2.Reference someone who inspired you in Palestine and why. use the hashtag #Learn4Life #Palestine
3.Copy @boostvip4.Define your objective, targets and story; share them on VoxVisio