Campaigns
What are Campaigns?
• Campaign can inform you about something, try to buy something, keep people safe and to get you to support things , publicise an event, raise an awareness of an issue or provide a public service. It also educate people .
What methods are there?Billboards
Posters
Magazines
TV advert
Cinema advert
Types of campaigns
Political- persuade
the audience to
vote for political
party
Advertising campaign –Get
audience to buy the product
Health and safety- keep people safe and act in a
particular way
Charity- Get the audience to support a charity and
give money
Well known campaigns
Advertising techniques
ShockThreatCatchy Music/ slogansEnigma- MysteryFamous/relevant people
Copyright, intellectual property, file sharing and digital piracy
Copyright-Whenever you write or record an original idea, it is automatically protected by copyright.
Intellectual property- A creation/ design/ idea that belongs to a person or a group of people for example films
File Sharing-Lets other people access your files and distributing files such as computer programs
Digital piracy- It is when you Download and copy documents illegally
How are young people involved in piracy?
Watching films illegally by going on websites which let you watch films which might not even be out on DVD, so they don't have to pay for it.
Copying music from website like Youtube to put on there phones which it illegal just so they don’t
have to pay for it
Piracy and illegal sharing in media forms
Music can get downloaded illegally by YouTube
If you haven't brought it and has it downloaded to your
phone, computer etc
If you have shared your music with
other people and got other people to download it
Films can be downloaded illegally
using different websites
Films can be watched illegally
if they haven't came out on dvd and in cinemas
on different websites for free
Why is file sharing illegal
• File sharing is illegal because it is when other people will download and share things. If
everyone did this it will mean know one will get the money for their work.
Examples of where piracy/ copyright have been in the news.
'Piracy' student Richard O'Dwyer loses extradition case- This person made a website with links to films and tv
programmes that were pirated copyright and got sent to prison because it is illegal .
UK pirates face intellectual property crackdown- which tell us that people will buy a DVD and
copy loads and sell them to make money which is illegal, and they got sent to prison.