CAMPBELL SOUP CO.
HistoryAbram Anderson and Joseph Campbell
founded the Campbell Soup Company as acanning and preserving business in 1869 in
New Jersey, US.Campbell was a nationally recognized brand
by 1902. The company acquired Franco-American Food Company in 1915, and changed its name to the Campbell Soup
Company in 1921
What business are we in?
Campbell soup is manufacturer and marketer of high quality meal and simple meals, including soup and sauces, backed snacks and healthy beverages. Its products are sold in 120 companies all over the world.
Campbell’s brands in north america
Canbpell’s brands in greater europe
Campbell’s brands in asia pecific
Revenue and global market share
US$7.59 Billion (FY 2009) It is the largest producer of soup in the world. It
has a 60% market share in the 4 billion dollar soup market.
In 2003
The US, Campbells’s largest geographical market, accounted for 67% of overall sales
Sales in Europe, accounted for 14.2% of total sale.
Sales in Australia and Asia Pacific- 11.5% of overall sale.
Sales in other countries- 7.3% of overall sales.
Global competitors
North America1. Generel mills.2. H. J. Heinz Company3. Kraft Foods4. ConAgra Foods5. Smithfield Foods
Generel mills
Headquarters in Golden Valley, Minnesota,USA
Revenue : US$14.7 Billion (FY 2009) website: www.generalmills.comInternational market share : 18%
Brands of generel mills Baking products Cereals Pastries Fruit Ice- cream Meals Pasta Pizza Snacks Soup Yoghurts
Generel mills soup1. Progresso soup2. Muir glen soup.
Positioning strategy Digital mediaNews paper subscriptionsWebsitesSocial networking sites: FacebookStore sampling programmes.
Kraft foods
Head quarters: Northfield ilinoisRevenue : us $40.4 Bn(FY 2009)Websites: www.kraftfoodscompany.comInternational market share(sales) : 41.4%
Brands of kraft foodsKrafts dinnerOscar mayerPhiladelphiaMaxwell house JacobsNabisco
Philadelphia Cream cheese (also
called soft cheese) is a sweet, soft, mild-tasting, white cheese, defined by the US Department of Agriculture as containing at least 33% milkfat (as marketed) with a moisture content of not more than 55%, and a pH range of 4.4 to 4.9.
Promotion strategy
Free Nabisco cookings are on us.Join facebook fan page
nad get the oppurtunity to get package of cookies every Monday.
Score high in games and get the chance to get pack of biscuits for free.
South America
1. Garoto Arisco
2. Sadia3. Arcor.
Garoto Industry : food processingFounded : 1929Head Quarters : Vila Velha, Espririto Santo,
Brazil.Products : ConfectionaryWebsite : www.garoto.com.br
Brands BanbonsCaixa de banbonsTablets and Batons.
Postioning strategy Institutional projectsSocial projectsSports sponsershipEvent boy ten miles.
Europe BakkavörC&C Group plcNestléFerrero SpAParmalat Danone
Industry : Food processingHeadquarters : Vevey,
SwitzerlandFounder : Henri NestleRevenue : CHF 107.5Bn (2009)Website : www.nestle.com
Brands categoriesMilk products and categories.BeveragesPrepared dishes and cooking aids.Chocolates and confectionery.
Some major brands
Positioning strategy
Television advertisementWeb pageWeekly newspapers and magazinesPromotional themesFree samplingDoor to sellingPrizes
japanAjinomotoToyo SuisanNissin FoodsEzaki GlicoMorinagaMeiji SeikaKikkoman
singapourBee Cheng Hian
gBreadTalkYeo Hiap Seng
South koreaGyeonggi Snack Compan
yLotte Confectionery
australia
Sanitarium
turkeyEfes Beverage Grou
pTekel BirasıÜlker
indiaAmulBritannia IndustriesDaburHaldiram'sMaricoHeritage FoodsHindustan UnileverParle Agro
Amul
Industry : DairyFounded : 1946Headquarters : IndiaRevenue : $1.33Bn (2008-
2009)Website : www.amul.com
Brands(categories)Bread spreadsMilk drinksPowder milkFresh milkCheeseFor CookingDessertsHealth drinks
Some major brands
Positioning strategy Variety of media advertisementsBillibord campaignFacebookAmul food festivalChef of India contestAmul maharani contestSlogan likho or disneyland dekho
contest.
NewzelandAnchor foods.Griffin's FoodsMcCashins
BreweryMonteith'sSpeight'sWhitestone cheeseWigram Beer
ANCHOR FOODS Industry : Dairy Founded : 1886 Headquarters : Auckland( New- Zealand) Website : www.anchor.co.nz
Anchor is a brand of dairy products that was founded in New- Zealand in 1886 & is one of the key brand owned by New-Zealand based international exporter Fonterra co-operative group.
Brands categories
Fresh milkFresh creamMilk powderUHT milks creams
thanksBy :
Nitin SoiMHS1007015