Can Transmedia Save the
World?
Nedra WeinreichTwitter: @Nedra
Photo: John Corvera
Those who tell the
stories rule the world.
- Hopi Proverb(or Plato)
Stories are powerful.
This doesn’t work.
Where is their attention?
How do stories create change?
Stories grab
people’s attention.
Stories make
abstract concepts concrete
and relevant.
Stories shape our understanding & interpretation of issues/events.
Photo: Adrian Kinloch
Stories provide
vicarious experience
s.
Photo: Bryan Rosengrant
Stories create empathyfor others.
Stories persuade people of the importance of taking
action.
Stories create or reinforce social norms.
Photo: Sistak
Photo: David Salafia
“While all the patients who received the storytelling DVD had better blood pressure control on average, those who started out with uncontrolled hypertension were able to achieve and maintain a drop as significant as it had been for patients in previous trials testing drug regimens.” Houston, et. al, Culturally Appropriate Storytelling to Improve Blood Pressure: A Randomized Trial, Ann Intern Med, January 18, 2011 154:77-84
Entertainment Education
Entertainment Education Principles
• Characters the audience can relate to• Ongoing relationship with characters -
emotional bonding• Modeling of desirable
behaviors/attitudes• Depicting the positive and negative
consequences of behaviors• Teaching knowledge & skills as part of
the story
Transmedia Stories
Moving the “Fourth Wall”
Original Fiction Documentary
Storyworld Extension
Crowdsourced Stories
Action
Transmedia for ChangeStory Sources
Immersive Engagement for Change =
Behavior Change Model + Good Storytelling +Ubiquitous Media +
Participatory Experience +Real World
• Documentary film• Interactive website with interviews, additional video,
advocacy tools• Indian teen-created videos• Audio podcasts• Graphic novel• Traditional song to teach at powwows/gatherings• Audience-generated videos – “What’s in Your Heart?”• Audience-generated photos• Facebook page – online community• Twitter feed – behind the scenes as film is made• Educational guide
[ExpertRachelG] The answer is - No, chewing tobacco is NOT a safe alternative to cigarettes.[clubMrCaruthers] No, I think that can cause cancer of the jaw, right?[gospelgirl16] yes[ExpertRachelG] Right -- Smokeless tobacco particularly increases the risk of oral or mouth cancers.[clubGregg] alternative to cigarettes? how about video games.....more fun, less dangerous.......just as addicting ]:}[HostMichael] ok here is a question that came up in CLUB:[HostMichael] aren't there studies that show that teens can get addicted to nicotine more quickly than adults?[ExpertRachelG] And, thought i might add: Pipes, cigars or "light" or "low-tar" cigarettes are also NOT safe alternatives. Their
effects are not exactly the same but none of them are safe.[rockhound] umm...i am guessing yes[ExpertRachelG] This is true, HostMichael [clubAllison] Mr. Caruthers was no help, Michael. As you saw...[ExpertRachelG] Several major research studies have demonstrated that teens get hooked on tobacco much faster than we
previously thought often after only a few cigarettes.[ExpertRachelG] Get this -- One study showed that among teenage girls who get hooked, it took only an average of about three
weeks from when they started smoking occasionally.[clubTheDean] Ah, Mr. Caruthers! As sponsor of the health club, I'm sure you know ALL the answers. But like a good teacher, you
ask in the form of a question -- inspiring the students to do the learning![lovelylel] only three weeks[gospelgirl16] i heard that some people get addicted after their first time...[HostMichael] ok -- let's broaden this a bit:[HostMichael] Is there any relationship between smoking and the use other substances -- like alcohol or other drugs?[ExpertRachelG] This is also related to the fact why teens get "addicted faster"...[clubGregg] so cigarettes and alcohol brainwash you? this is more serious than i thought[rockhound] word[childofGod] gg: crazy[ExpertRachelG] One way to look at it clubGreg!
ExpertHostCLUB MemberGeneral Teen Member
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EIC provides FREE research-based technical assistance for
accurate depiction of health and social issues for your scripts/productions
http://www.eiconline.org818-840-2016