2
Key changes to the 2005-2006 Guidelines
• Implementation of modular guidelines, with distinct components or modules for each of Development, Production, Marketing and Performance Envelopes
• Publication of an Information Paper detailing the English language National Comparative Evaluation process
3
Key changes to the 2005-2006 Guidelines
• A commitment to review the $1 million box office hurdle
• Films made By and About Canadians remain a priority
• Allowing the cost of cutting trailers outside of Canada as an eligible marketing expense
• Clarification of indicators used to help identify children’s films for the purposes of the calculation of Performance Envelopes
4
Decision Making Process
• In response to the box office objective Telefilm implemented a National Comparative Decision Making process in May 2002
• Goal: To identify and support Canadian films with the greatest potential for audience success at the domestic box office
• Industry feedback suggests: The goal of the National Comparative Process is
clear The process of how funding decisions are arrived at
is unclear o Advancement of projects requesting over $1million from
the office of application to the National comparativeo Prioritization of projects presented at the National
Comparative
5
Evaluation & Prioritization Process
National Comparative Scoring Grid - Each criteria scored out of 10 and weighted
6
Evaluation & Prioritization Process
Scoring Grid – Canadian Content
• Each criteria is awarded one point for Canadian Content
• Bonus mechanism in place to prioritize films with significant Canadian elements
7
2004-2005 Highlights
Increase in total market share of Canadian Films
Show Canada 2004
Project Post-Mortems
CAA
Policy & Procedure Review (P&P)
Feature Film Dashboard
CFFF Renewal
8
Policy & Procedure Review (P&P)
Phase II of Policies & Procedures = Feature Film• Full documentation of Policies & Procedures in
Feature Film Applicant eligibility policy Producer Fee and Corporate Overhead Policy Completion Protection Policy Recoupment Standards and principles of
negotiation Distribution Requirements Completeness and readiness of application National English Selective Procedures Evaluation and Comparative Process Standards for Creative Reports Management of Performance Envelope Funds
9
Policy & Procedure Review (P&P)
• Project Post-Mortems – review of successful projects at the national level to assess our decision-making process and the anticipated versus actual success of the film
• Complete review of all marketing policies and procedures, including the introduction of standard marketing budget and final cost report
12
Market Share of Canadian Films (data as of October 2004)
Market Share of Canadian Films
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
French
English
Total9.9%
0.3%1.7%
12.5%
1.1%
2.7%
19.1%
0.9%
3.6%
21.2%
1.8%
4.8%
2001 2002 2003 2004
13
Canadian Box Office 2001-2004 (data as of October 2004)
Canadian Box Office 2001-2004
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
Year2001 2002 2003 2004
$14,258,134
$26,204,770
$34,383,715
$36,090,008*
14
CFFF Renewal
Year of Renewal = 2006/2007Detailed renewal strategy is being developed by the Department of
Canadian Heritage
Key Milestones:– Fall 2004: briefings with stakeholders and the CFFF-AG on critical
path and strategy approach– January 1, 2005: Data freeze– Winter 2005: evaluation and assessment– Fall 2005: performance report circulated to stakeholders and CFFF-
AG– Fall 2005 – Winter 2006: Consultations– Winter 2006: draft Memorandum to Cabinet
Explore e-cinema as a complementary national digital content distribution, projection and exhibition model (Joint initiative with the NFB)
Eligibility of Large Format Film and Long Form Documentary to the CFFF
15
CFFF Renewal
CFFF performance will be evaluated against key indicators established at the time of the policy’s inception (October 2000)
– Capture 5% of the domestic box office– Increase average production budgets to at least
$5 million– Increase average marketing budgets to $500,000
Industry is reaching average production and marketing budget targetsBox office of Canadian films must show significant growth to reach 5% target by 2005Improved performance of upcoming releases of Canadian films is critical