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Page 1: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Capacity Development of MyanmaRadio and Television(JICA Technical Cooperation Project)

- MRTV Next Project -

Page 2: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Contents

1. Project Outline

2. Project framework -Project Design Matrix and Activities

3. PSB Roles

4. Joint Coordinating Committee

5. Working Group

6. Submission of Reports

7. Technical Cooperation Deliverables

8. Japanese Expert Team and Dispatch Schedule

Page 3: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Project Outline

Output 1.Organizational Reinforcement

Output 2. Operation and Maintenance

Capacity

Output 3. Program

Production Capacity

Output 4. News

Reporting Capacity

Capacity Development for MRTVto deliver accurate, impartial and fair information to the people

developing the broadcast infrastructure

Establishment of system and institution

raising the capabilities of each individual

• Internal award system for outstanding programs (Incentive system and ensuring quality)

• Review of existing program planning strategically• Introduction of program evaluation committee• Carry out periodic audience survey through Audience

preference analysis system development• Programs taking into consideration various people

(ethnic minorities, socially vulnerable)

• Basic training for journalists• Investigative reporting through OJT

• Create a system that promotes change of work

• Secure stable financial resources

• Secure enough budget for program production

• Audience participation

• OJT for maintenance and management

• Future equipment plan

Program production capacity

News reporting capacity

Page 4: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

(See the Project Design Matrix)

Page 5: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

JICA Technical Cooperation Project

Technical Cooperation Project is a type of technical assistance by JICA.• A project to resolve specific issues by transferring technology,

knowledge and skills to the counter partners of recipient country during a certain project period.

The recipient country will implement a project, for which JICA provides technical assistance.

JICA will provide three input elements to the project: • Dispatch Japanese Experts to provide technical support • Invite personnel from the recipient country for training in Japan (or in the

third country) • Provide equipment for the Project

Page 6: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Activities –Output 1-The organizational and operational issues to be addressed are

clarified to transform MRTV into a public broadcaster and a resolution

policy and organizational vision are formulated in MRTV.

Activity 1 Grasping the current status of the media in Myanmar and collection and analysis of baseline data

Activity 2 Preparation of report by summarizing the results of grasping the current status and analyzing the issue

Activity 3 Collection of information concerning public service broadcasters in different countries

Activity 4 Extraction of issues in transformation to public service broadcaster

Activity 5 Development of tracking policy for issues in transformation to public service broadcaster

Activity 6 Development of organizational vision for transformation to public service broadcaster

Page 7: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Output 1 – Extraction of issues in transformation to PSB-

No. Point to be considered for the transformation Required action

1. System, structure and manpower for human resource development

• Strengthen expertise• Reallocate man power for production

2. Performance appraisal and wage systems for employment of excellent human resources

• Consider own employee evaluation and salary systems

3. Program production and news reporting are based on hands-on approach and quick judgement at the site

• Promote empowerment

4. A structure for self-regulation of contents • Establish a program evaluation committee

5. An internal structure to ensure compliance • Formulate a broadcasting ethics committee

6. An environment for sustainable equipment investment based on stable financial resources.

• Enact broadcasting bylaw/PSB law for ensuring funds of PSB

• Consider budget size based on the roles of PSB

7. All employees’ pride in being a journalist. • Raise awareness of staffs• Campaign for the citizens promoting to

understand journalism and PSB

Required actions on seven points will be discussed for transformation to PSB.

Page 8: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Output 1 – Roadmap for PSB-

Major Article Expected Contents

1. Establishment of organizational structure

• integration and abolishment of sections• reallocation of employees• personnel and labor management system• strengthening of rural stations

2. Human resource development • Establishment of grade-wise training system• Training curriculum development• Establishment of journalist ability improvement

training• Development of newcomer training

3. Promotion of understanding on public broadcasting service

• Orientation for employees• Promotion for audience

4. Financial reform • Reorganization of financial statements• Evaluation of assets and debts• Transfer to assets from the Union Government to

PSB• Application of accounting standards

5. Equipment reform • Analog switch-off planning• Installation of HD equipment• Digital radio broadcasting

Page 9: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Activities –Output 2-

The capacity of MRTV staff in charge of operating and

maintaining broadcasting equipment is enhanced.

Activity 1 Analysis of issues relating to operation and maintenance of broadcasting equipment

Activity 2 Implementation of OJT for employees in operation and maintenance of broadcasting equipment

Page 10: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Output 2 - OJT and Manual Development-

<OJT>Improving maintenance log book for its efficient useHow to use measurement equipment and tools Redundancy policy strengthening Budgeting for periodical and overhaul maintenances

<Manual Development>Abstraction from maintenance manuals provided by

manufacturer based on frequency of useThe manuals will be prepared facility basis

Harmonizing with the consultant team in charge of the Grant Aid Project.

Page 11: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Activities –Output 3-

The capacity of MRTV staff in charge of program

production is enhanced.

Activity 1 Analysis of issues for production of high-quality programs

Activity 2 Implementation of basic program production training and OJT

Page 12: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Output 3 – Activities and Deliverables -

Activities 1. Analysis of issues for production of high-quality programs2. Implementation of basic program production training and OJT3. Creation of program production guidelines4. Production of national awareness programs5. Educational program @Yangon

a. Program formatting standardization and production 6. Agricultural program @Tatkone

a. Collaboration with Ministry of Agriculture, Irrigation and Livestock

b. Comprehensive training from pre-production to post-production

Technical Cooperation DeliverablesAnalysis report of issues in program production

Page 13: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Activities –Output 4-

The awareness towards professionalism (accurate and fair

news) is raised among MRTV staff in charge of news

reporting.Activity 1 Analysis of current status and issues of news reporting

of MRTV

Activity 2 Implementation of training for employees in charge of news reporting

Activity 3 Implementation of investigative reporting through OJT

Page 14: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Output 4 – Key Activities -

1. Quick news reporting strengthening a. News report using smartphoneb. Live weather news/reports from outdoor

locationsc. Market Price Informationd. Video editing specialized training

2. Investigative Journalism Enhancement a. Feature news experiences b. OJT

Page 15: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Output 4 - Standards for Broadcaster -

Expected Contents Essential Features

Basic Guidelines of Broadcasting Ethics Respect to human rights, the vulnerable persons, religions and expressions, service to the right to know.

Broadcasting standards Respect to human rights, respect to legislation, public order and morals, reality, clarity and fairness.

News reporting guidelines Freedom of the press, stance of journalism, respect to human rights, transparency/openness.

Considerations to children and young people

Animation techniques, points to be considered on commercials for children, time for a program.

Considerations to religions and ethnic minorities

Respect to freedom of religious, to each ethnic group, of historical perception.

Relationship between government/regulatory agencies and PSB

Roles of government/regulatory agencies and obligations of public service broadcaster.

Broadcasting StandardsStates the mission of the broadcasting station and the aims of broadcasting

Broadcasting Ethics Code

Provides the responsibilities to be fulfilled, practical

examples or case studies of violations of broadcasting

standards, etc.

Journalists HandbookA collection of news

reporting, editing and broadcasting skills

Editorial Handbook for MRTV

Prepared by MRTV Next project

Development of code of conduct (Ethics Code)

Page 16: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Common Activities

Activity 1 Implementation of PR activity

• Promoting MRTV Project for both within the countries. (Myanmar, Japan)

Activity 2 Sharing information with other donors

• Sharing information• expectation synergistic

effects

Activity 3 Monitoring • To review the status of project

Activity 4 JCC Meeting • Sharing information• Consensus formation

Activity 5 Reporting to JICA • Report submission

Page 17: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Training Content Implementation ItemDay 1-2 Move ―

Day 3 Orientation • Understanding the training objectives and content

Day 4-5 Preparation and Creation of script

• Obtaining permission for filming• Creation of filming schedule and script

Day 6-12 News gathering and Editing

• Studying for modification of the news gathering• Gaining a deeper understanding of basic editing method

Day 13-14 Preview and evaluation • Reconfirmation of the aptness of the news gathering method.• Evaluating on the training.

Day 15 Move ―

News production training

Time : November, 2016 (2 weeks)Members : 6 News staffsVenue : Tokyo (Nippon Television)

Activities Training in Japan - Training Program

Observation PSB Operations

Time : November-December, 2017 (1 week)Members : 5-7 High OfficialsVenue : Tokyo

Page 18: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Audience Preference Analysis System• The development of “prototype system” has almost completed now.• The needs of MRTV for this system will be discussed by using prototype

system. (new function, Myanmar language, design etc.)

303,831

213,956

180,854

165,89

23,831

What you can “know” with this system?

Popular ProgramHot News

Viewers / Listeners Opinion

Popular Broadcaster

1. 158378 ရခိုငြ်ပညန်ယ်၊ ေမာငေ်တာ�မို �တွင် အြပညြ်ပညဆ်ိငုရ်ာ2. 104744 ရနက်ုန်Stock Exchange ေဈးကွက်အေြခအေန (၂၇-၆-၂၀၁၇)3. 93747 ဆ�မအ�ကိမေ်ြမာက် သေဘင်္ာသားေနအ့ခမး်အနားကျငး်ပ4. 84633 အာဂျငတ်ီးနား�ိငုင် ံ မနဒ်ိဇုာြပညန်ယတ်ငွ်ဘတ်စက်ားတစစ်းီတိမး်ေမာှက်ံ5. 56753 တ�ုတ်�ိငုင် ံ အေနာက်ေတာငပိ်ငုး်တွင် ေရ�ကီးမ�များြဖစေ်ပါ်ေနြခငး်အေ�ကာငး်

Title203,221

246,583

200,854

165,89

23,831

23,831

270,389

203,934

Page 19: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

PSB Roles Examination

Item Description

General Roles

Universality • The role of public service broadcasting is still debatable, however the 7 items tend to be included.

• Editorial independence is defined in the revised Broadcasting law.

Editorial independence

Opinion forming

Remarkable quality of programs

Services for ethnic minorities

Local broadcasts

General program planning

Roles in Particular for Myanmar

Disaster Broadcasting The cooperation with DMH and EOC are required.

Educational Broadcasting Feasibility study are required.

Page 20: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

PSB Roles Examination

R² = 0.5885

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100%

0% 20% 40% 60% 80% 100%

R² = 0.7018

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60%

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100%

0% 20% 40% 60% 80% 100%

R² = 0.4982

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100%

0% 20% 40% 60% 80% 100%

R² = 0.6284

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100%

0% 20% 40% 60% 80% 100%

Electrification rate × TV Penetration rate Literacy Rate × Radio Penetration rate

Electrification rate × Mobile PhonePenetration rate

Enrollment Rate in Secondary× TV Penetration rate

Page 21: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

0%

20%

40%

60%

80%

100%

Radio TV Mobile

0%

20%

40%

60%

80%

100%

Radio TV Mobile

0%

20%

40%

60%

80%

100%Poverty Rate Urban Poverty Rate RuralEnrollment Rate in Secondary Rural Enrollment Rate in Secondary Urban

PSB Roles Examination

Penetration Rate in RuralPenetration Rate in Urban

Page 22: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Joint Coordinating Committee (JCC) The functions of JCC are: (1) To discuss annual work plan of the Project(2) To review the overall progress and achievement of the Project(3) To review and exchange views on major issues of the Project

Ministry of Information MRTV JICA

HeadquartersJapanese Expert

TeamJICA

Myanmar Office

ChairpersonU Myint Htway, Director General

(Project Director)

Chairperson has authority to invite other personnel as observer if necessary.Myanmar side and JICA can invite other personnel as attendee if necessary.The leader of the each WG will be included in the member of JCC.

Structure of JCC

Page 23: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Working Group• WGs are established as the working organizations of the project, to enable MRTV

to independently carry out the project activities.• There should be about 10 members in each WG and 2-3 for each sub-WG.

Page 24: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Working Groups and TasksWorking Groups Activities

1. PSB WG • Development of organizational vision for transformation to public service broadcaster

• Creation of medium-to-long-term roadmap for transformation to PSB

2. Technical WG • Lecture and On Job Training (OJT) for Sub Working Groups.• Considering how to improve the current issues.• Check the existing Manual of OJT, Creation of manual Operation and Maintenance,

Record of Operation and Maintenance

3. ProgramProduction WG

• Production of national awareness program for transformation to PSB• Production of agricultural irrigation programs• Development of educational programs in collaboration with the Ministry of

Education• Analysis report of issues in program production

4. Program Lineup WG • Development on Audience Preference Analysis System as a prototype

5. News Reporting WG • Analysis report of the issues of news reporting

6. Ethics WG • Quick news reporting strengthening • Investigative Journalism Enhancement • Broadcasting ethics code • journalist’s Handbook

Page 25: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Technical Cooperation Deliverables (1st and 2nd Year)

Name of Deliverable Outline Submission timing

1st

Year

Analysis report of the current status and issues of the media

Summarizes the result of analyzing the current status and issues of the media in Myanmar March 2017

2nd

Year

Analysis report of the issues of news reporting

Summarizes the result of analyzing the current status and issues of news reporting of MRTV March 2018

Middle / long-term roadmap for transformation to public service broadcaster

A middle/long-term roadmap for the transformation of MRTV to a public service broadcaster, describing the content and timing of necessary activities and the relationship of each activity.

March 2018

Analysis report of issues in program production

Summarizes the analysis of current status and identified issues in program production. March 2018

Page 26: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Technical Cooperation Deliverables(3rd and 4th Year)

Name of Deliverable Outline Submission timing

3rd

Year

Training plan for improvement of reporter’s skills

Defines the skills to be acquired by the reporters and will be used for implementing internal training.

March 2019

4th

Year

Operation and maintenance manual of broadcasting equipment

Describes the matters necessary for operation and maintenance of the broadcasting equipment.

March 2020

Program production guideline

Summarizes the guidelines for producing accurate, impartial and fair programs.

March 2020

Analysis report of issues in produced programs

gram production

Programs produced with the involvement of this project March 2020

Code of conduct for news reporters

Code of conduct for personnel in charge of news reporting March 2020

Reporter’s handbook A handbook for the reporters March 2020

Page 27: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

Japanese Expert TeamNo. Responsibility Name In Charge of

1 Team Leader / Broadcasting Operation Naoaki Nambu PSB WG/ Overall

2 Deputy Team Leader / Program planning Yoshitaka Ikeda Program Lineup WG

3 Institution Yoshiyuki Choso PSB WG

4 Broadcasting Equipment Satoshi Hamanaka Technical WG

5 Program Production Chiaki Matsumoto Program Production

WG

6 Journalism 1 Jusaburo Hayashi News Reporting/

Ethics WGs

7 Journalism 2 Nikki Matsunaga News Reporting WG

8 Journalism 3 Kako Konno News Reporting WG

9 Video Editing Shigeru Sasaki Program Production/

News Reporting WGs

10 Coordinator/Training Plan/Finance Keiko Uchiumi PSB WG

11 Democratization Kahori Hirano PSB WG

12 Broadcasting Operation Assistant/ Donor

Coordination

Hitomi Kotaka PSB WG

Page 28: Capacity Development of Myanma Radio and Television (JICA ......JICA Technical Cooperation Project Technical Cooperation Project is a type of technical assistance by JICA. • A project

END


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