@creatorbase #crowdconf
CAPITALCrowdfunding Case Study
Erick MottA creator (like you)
CrowdConf 2012: From Ideation to Exit
@creatorbase #crowdconf
Introduction
community creators 1st productcreatorstand.co
m
@creatorbase #crowdconf
The Journey: Ideation & BAMs BAM = Big Action Moment
1980’s: Created CopyGrip in college; committed – BAM #1
2002: Updated the product; secured a patent – BAM #2
May 2012: Auditioned for ABC Shark Tank – BAM #3
July 2012: Created the new creatorstand brand – BAM #4
August 2012: Tried Kickstarter; leveraged Indiegogo – BAM #5
@creatorbase #crowdconf
Notable BAM$
Inspired byABC Shark
Tank
BAM #3
Created and committedto a new product brand
BAM #4
Chose the best crowdfunding
platform for us
BAM #5
@creatorbase #crowdconf
Campaign Prep
• Experienced and read crowdfunding best practices
• Researched successful consumer product campaigns
• Clarified key objectives for the campaign/content
• Reached out to key people (core team & some funders)
• Recorded and edited the video (ours was not so good)
• Posted content … (with ongoing tweaks)
@creatorbase #crowdconf
Time to “Make a Stand”
1 Create urgency2 Share our brand & backstory3 Minimize risks for everyone4 Stimulate feedback5 Learn & tweak6 Secure preorders & support7 Receive cash from
Indiegogo8 Manufacture & ship …
@creatorbase #crowdconf
Now, Create a Successful Business1 Create urgency2 Share our brand & backstory3 Minimize risks for everyone4 Stimulate feedback5 Learn & tweak6 Secure preorders & support7 Receive cash from Indiegogo8 Manufacture & ship9 Market validation?10Scale operation &
success?
@creatorbase #crowdconf
Challenges
• Explaining to your boss and wife that you’re a creator outside of work (too) and want to crowdfund an idea
• Crafting a campaign that moves people to fund and share
• Overcoming the fear of asking for help/money via social media; engaging colleagues, friends and family via social
• Executing a successful campaign with limited resources
@creatorbase #crowdconf
Key Insights
• Use a flexible, open platform that doesn’t filter ideas
• Rely on experts to help with preparation and execution
• Focus on storytelling and meaningful engagement with video, email and social media; don’t skimp
• Be agile and ready to pivot based on feedback and lack of
• Fully commit to campaign success – prior, during & after
• Everyone should support crowdfunding
@creatorbase #crowdconf
Q&A
creatorbase.comIndiegogo.com/creatorstand
creatorstand.com220 Park Road, Box 117636, Burlingame, CA 94010
