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Page 1: Capital list slide deck   invite to advisors

Capital List

“ A platform to showcase the best London Start-up’s to advisors and

investors”

www.capitallist.co

Page 2: Capital list slide deck   invite to advisors

Capital List is…

• A platform that will showcase and connect London based tech start-ups to advisors and early stage investors.

• A Private beta that will showcase (over 3 months from May 2013) 100 start-ups exclusively spun out from London’s leading universities, incubators and accelerators.

• A map of the London Tech Start-up eco-system including active angels, investors, advisors, supporting companies, supporting programmes and resources.

• A place where start-ups can seek and display the advice and endorsements of their team, tech and business model from important players within the scene.

www.capitallist.co

Page 3: Capital list slide deck   invite to advisors

The Team

• The Platform operator: Capital

Enterprise .An association of 60+ Universities, Incubators, Accelerators and networks supporting entrepreneurs in London.

• The Platform Provider- Crowdmix Labs – A New Open Innovation platform provider .

Investors and Supporters.

www.capitallist.co

Page 4: Capital list slide deck   invite to advisors

We talked to people and found..…

“ Start-ups seek funding way before they are investable. When at this early stage they ask for “Money” they will be told to politely…off … however if they ask for advice, that they then act upon, they will massively increase their chances of getting investment”. Jon Bradford – Tech Stars London “ Credibility is the start-ups main currency. Credibility of the team, credibility of their advisors, partners and backers and the credibility of what they have achieved to date” – Sean Ward founder of Synthace “ I have no time or resources to scout deal flow from universities. I rely on others to direct them to us”– Senior Partner at London VC . “ If you are afraid to share data on your start-up, don’t bother pitching me or 500 start-ups”- Dave McClure “ London is not Silicon Valley… What we do here needs to recognise that”- Russ Shaw – Founder of Tech London Advocates.

www.capitallist.co

Page 5: Capital list slide deck   invite to advisors

What does London Start-up scene want..

Start-ups Want introductions to investors or failing that “quality Advisors” - but most are too early or “under-cooked” to be ready for investment.

Seed Investors Would like “filtered” introductions to “Investable” start-ups. Angels also want better “deal flow”.

Universities , Accelerators & Incubators Want to demonstrate value of their support to Start-ups, Advisors and investors – also want more quality start-up clients

Advisors Would like a time efficient way to find, strike up relationships and add value to start-ups . some also would like recognition.

THE SOURCE THE PLAYER THE ENABLER THE CLIENT

www.capitallist.co

Page 6: Capital list slide deck   invite to advisors

How does it work…for start-ups

Capital List is a “user generated content” website where Start-ups are invited* to:

• List their business core details – (Team/ Tech/ Business Model/ investment deck/ funding to date)

• Invite advisors to publicly vouch for their core details.

• Attract meeting requests from potential investors, advisors and programmes.

(Initially those invited will be clients of Capital Enterprise members and partners especially those who have raised some POC or Seed funding but need more to finish of the round)

www.capitallist.co

Page 7: Capital list slide deck   invite to advisors

How does it work …for advisors.

Advisors will be invited by Capital Enterprise and individual Start-ups registered on the platform to:

• Register on the platform

• Vouch for the Start-ups core details ( Team/ Tech/ Business model achievements to date)

• See Start-ups in need of advisors and invite them to connect or vice-a versa.

• Refer them to investors.

www.capitallist.co

Page 8: Capital list slide deck   invite to advisors

…Who are the advisors/ champions?

• Capital List is looking for credible

and relevant people and organisations willing to formally or informally advise a start-up and subsequently potentially vouch for the start-ups team, achievements to date, technology and business model.

• • These advisors can be

experienced entrepreneurs, investors and/or experts or senior personnel from a relevant industry or institution.

Before we have even Launched the following calibre of people have volunteered to take part as advisors: • Leading London Entrepreneurs- Kristo

Kaarmann(founder of Transfer Wise), Daniel Hulme ( founder of Satalia, Sean Ward (founder of Synthace) and Nick Russell (founder of We Are Pop-up)

• Exited London Entrepreneurs-Paddy Willis, David Pritchard, Tony Fish, Jureck Sikorski

• Experts- Jeremy Chatfield, Rob Fitzpatrick

& Stefano Tresca

• Investors- Sitar Teli & Ian Merricks.

www.capitallist.co

Page 9: Capital list slide deck   invite to advisors

How does it work…for investors

Investors get a chance via Capital List to see and attract the best Start-ups in London by:

• Being listed on Capitallist if a VC or FSA approved Angel Syndicate or being invited to register if an individual business angel.

• Being able to set their own “filter” on which start-ups they would be interested to receive invites to follow or receive meeting request’s from.

www.capitallist.co

Page 10: Capital list slide deck   invite to advisors

…Who are the Angels?

• UK Business Angel Association is co-

funding and supporting Capital List. They will be helping to enrol serious business angels.

• Start-ups with funding will be also encouraged to list their present/past Angel Investors

At the pilot stage Capital Enterprise will make personal introductions of “investable” teams to suitable investors.

Page 11: Capital list slide deck   invite to advisors

..and the Seed Investment Syndicates

FSA Regulated Crowd-funding Platforms: www.crowdcube.com www.seedrs.com www.fundingplanet.com

Syndicates.. 1. London Business Angels:

http://www.lbangels.co.uk 2. Oxford Early Investments-

http://www.oxei.co.uk 3. Envestors- www.envestors.co.uk 4. Finance South East- www.thefsegroup.com 5. Angels Den- www.angelsden.com 6. Varitus- www.varitus.co.uk 7. Start-up Funding Club-

www.startupfundingclub.com 8. E100- London Business School -

www.london.edu/facultyandresearch/subjectareas/strategyandentrepreneurship/enterprise100.html

9. #1 seed- www.number1seed.co.uk 10. Ascension Ventures-

www.ascensionmedia.com/ascension-ventures.php

Page 12: Capital list slide deck   invite to advisors

…and the VC’s?

Accel Partners: Stage agnostic, see their portfolio here.

Balderton- Stage Agnostic- See there portfolio here

Eden Ventures- Early- mid stage – see there portfolio here

Index Ventures: Stage agnostic, see their portfolio here.

Passion Capital: Early Stage, see their portfolio here.

Delta Partners: Early to mid-stage, see their portfolio here.

Imperial Innovations: Restricted entry requirements but the largest Series investor in the UK in 2012-13 , see their portfolio here

Atomico: Stage agnostic, see their portfolio here.

Profounders: Early and mid-stage, see their portfolio here.

• DFJ Esprit: Early to mid-stage, see their portfolio here.

• Charlotte St: Early to Mid Stage, see there portfolio here

• MMC - Series A Fund- Co-Investment fund with Mayor of London

• Notion Capital – SAAS and Cloud specialist- See portfolio here

• Seraphim Capital – Early-mid stage see there portfolio here.

• Octopus Ventures: Early to mid-stage, see their portfolio here.

• M8 Capital : Mobile Specialists, see their portfolio here

• Episode1: Early Stage Software Companies • Arts Alliance: Minimum investment £500K in Media related

tech- see portfolio here

• EC1 Capital: Early stage, see their portfolio here

• Connect Ventures- Early stage and very cool.

• Ballpark Ventures – Early stage Super Angel investors

• Pen Tech Ventures- Early Stage to mid- See portfolio Here

@capenterprise 12

Page 13: Capital list slide deck   invite to advisors

How does it work…for Capital Enterprise members & partners?

London based Start-up support providers (such as Universities, Incubators, Accelerators etc) will:

- Have there services and contact details advertised on the platform.

- Be able to invite suitable start-ups, advisors and investors to take part in their programmes.

- Be able in pilot stage to nominate the start-ups who go on the platform.

www.capitallist.co

Page 14: Capital list slide deck   invite to advisors

..so is this just a clone of Angel List?

Yes Capital List has “borrowed” the best bits of Angel List such as: • Core function- to showcase start-ups to

Angel investors. • Clean User Interface • Simplicity of its navigation • E-mail updates and notifications

No London is not California so at Capital List we will: • Focus on connecting London start-ups

with London investors – because Angels for the most part only invest in markets they know/ in teams they can actively support.

• Provide a greater role for the advisor and champion –because start-ups in London need help to “prove” their business model in order to be attractive to quality London based investors .

• Provide a greater role for start-up providers -because if investors want more developed start-ups, these programmes have to play a greater role.

www.capitallist.co

Page 15: Capital list slide deck   invite to advisors

The future for Capital List….

@ Pilot/ Beta Test The 100 day pilot stage will look to test and measure:

• Interest- No of active participating advisors, investors and start-ups

• Stickiness – No of user generated updates and interactions/ % active users after 100 days.

• Effectiveness- No of meetings generated between start-ups and advisors/ investors.

• Concept- ( Does it matter to investors where start-ups are sourced from or who advisors/ endorses them?) – No of start-ups who raised/ Amount raised.

Post Pilot If successful Capital List will post pilot:

• Confirm on-going participation of all participants

• Build out the platform (adding/ removing feature sets and automating registration and filters)

• Open platform to all comers

• Open platform to partnerships and integration with other London based initiatives

• Offer a “white Label” version to other City based start-up ecosystems.

www.capitallist.co

Page 16: Capital list slide deck   invite to advisors

What next…

• Start-ups, investors, business angels, advisors and resource providers are invited to participate- To register interest just e-mail [email protected] or register at www.capitallist.co

• Private Beta launch is 23rd May @ Digital Shoreditch

www.capitallist.co


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