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INTRODUCTION: MID-SIZED CAR INDUSTRY
In an increasingly crowded market, auto companies are looking for riches
to find a much-needed breathing space away from the heat of intense
competition. A couple of year ago, it was the then - untapped industry
luxury mid-size segment that the global auto companies first rushed into.
The talked of international brands, global quality and technology and
expected Indians to page premium price of it. The thinking was that after
decades of old technology. Indian consumers would be dazzled by the
array of new cars and would empty their wallets to get them. ar buyers
briefly swallowed the sales pitch of the new multinationals who counted
their cars as the best in the west. !ut after sampling these new products,
the Indian consumer quickly came to realise that they were simply not
"alue for money.
#oreign car companies ha"e learnt the hardway that buyers are willing to
spend only if they are con"inced that they are getting a good deal. It$s
because Indian consumers are essentially "alue dri"en and decades of
%andhian austerity and &ehru"ian socialism ha"e installed an almost-
puritanical sense of "alue of their minds.
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PRODUCT DESCRIPTION
Design and Engineeing
The oldest face around here is the Es!ee". Although this today style has
been around since '(() in the form of the *aruti '))), it recei"ed a
freshening-up in '((+. The front grille, bumper and headlights, sourced
from the ungarian uzuki ultus, ga"e it a much-needed face-lift. The
steem still looks pretty good, especially the new nose and the raked lightsbut its too familiar a face to elicit any hard looks or attention.
/imensionally, the least generous automobile of the fi"e years, the steem
is not surprisingly the lightest "ehicle by far. 0eighting a mere 1'2 kg, it is
only '2 kg hea"ier than the *atiz, and while the safety conscious may
baulk with disdain this light weight pay rich di"idends to those more
interested in performance and economy. In /ecember '((( another
feature was added to this car to make it more elegant one - the chrome
grille.
The steem was followed into India by /aewoo$s Cie#$, aka the &ekia in
other markets but not here. The ielo$s percentage goes back to the 3pel
Astra of the '(1)$s on which it platform and mechanicals are based. 4e-
skinned as the ielo in '((5, the styling in now beginning to look dated in
comparison to its competition. In fact, the greenhouse or passenger
section - made up of thin pillars and a rear quarter - glass - hail
unmistakably from the earlier Astra. till, when "iewed from dead from the
earlier Astra.
till, when "iewed from dead front, the ielo$s flowing headlights gi"e a
certain softness, setting off the chunkiness of the body. The rear section is
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dominated by a massi"e boot with large tail-lights. The front and rear
o"erhangs are also "ery pronounced. The recently refurbished 6xecuti"e6
"ersion comes with a chrome grille and newer paint shades along with a
quality which has always been first class. The ielo is easily the largest of
this quintet of automobiles here, but the poor utilisation of the o"erall length
is a sure gi"e away of the age of the design.
3f the recent arri"als to the Indian market, #iat$s '+1 world car platform
-based three - box Siena was the first to hit the showrooms ele"en monthsago. /esigned specifically for harsh road and en"ironmental conditions
experienced in emerging markets, the design parameters for pro7ect '+1
was finalized after considering local tastes and "endor concerns. The 8no
platform was the starting point for the '+1 range 9the iena and other
deri"ati"es: which has been hea"ily modified and strengthened especially
around the suspension mounting points to cope with bad roads pre"alent in
emerging markets such as ours. The iena$s body structure could shame
an armoured personal carrier as far as solidity and the feeling of in"incibility
are way the well-weighted doors thud shut. The iena$s styling is "ery
chunky and "ery uropean 9by I/A:. The $handlebar$ front grille in the
iena$s most distincti"e features shared with all the other '+1 deri"ati"es
9;alio, 0eekend etc:. Another distincti"e features are the swanky
headlamps and the sinewy, muscular bonnet and fender that gi"e the
iena real character and a look you first can$t confuse or ignore. The huge
2)) litre boot dominates the bulbons rear end and is not its prettiest side.
The A%%en! is the most contemporary car of the lot, ha"ing made its world
debut at the #rankfurt show last eptember. In fact, for a change, the
Accent has come to India before the rest of the world. The new Accent is
based on a new platform codenamed
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=>)) million. The Accent is another wider than the others in its class and
the elderly styling with square edges and bulky o"erhangs gi"es it the look
of a mainstream mid-sized car in the
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suspension is also the least altered or modified of the systems as it was
designed for conditions "ery similar to our own.
At the rear, the steem and the Accent are the only one with an
independent set up, the others ha"e some form of a dead ale. ach car -
maker has done its own suspension tweaking to suit Indian conditions.
After years of feedback from their customers, /aewoo and *aruti ha"e
recalibrate the damper@spring setting on their cars. In fact, all these cars
here ha"e been Indian-ised to a great degree to operate in an en"ironmentthat is so unlike their market back home.
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Engine, 'ea ($), Pe*$"an%e
"ery time we are re acquainted with the steem, its engine ne"er ceases
to impress. According to uzuki, this '>(1 cc engine is one of its best. The
buzzy all-aluminium unit re"eals when shown the whip, singing clearly e"en
when supreme octa"es ha"e been reached. /espite being the least
powerful of the lot, it still manages to return performance that is only
bettered by the meatier Ikon and buzzy Accent. And this is in part due to a
fa"ourable low kerb weight.
The dash to ')) kph for the car burettor - fed steem comes up in '.(+
sec, lea"ing both the ielo and iena for dead, thought he Ikon is in a
different league what the steem lacks in deri"ability and our in gear
acceleration times clearly demonstrate the *aruti$s weakness. The tall
gearing, relati"e lack of torque at the bottom and the peaky nature of the
engine, which has its grunt concentrated in the top half of the re"enge,
calls for frequent shifting which is a pain in traffic. The sole consolation is
that the gearshift is smooth and precise. 3n the highway, the steem
o"ertakes traffic with great aplomb. ;articularly useful in the long second
gear, good for nearly ')) kph and the perfect tool to slingshot past slow-
mo"ing trucks. The steem is capable of cruising at speeds far in excess of
what its chassis and 9and the dri"es: can handle.
The iena$s '>5> cc engine is the smallest of the lot but still de"elops +>
bhp. owe"er, its the iena$s unfa"ourable B( bhp per ton power to weight
ratio that relegates it to the spectator$s grandstand in the performance race.
The sprint to ')) kph takes a gentlemanly '2.( sec, though a top speed
of '2( kph achie"ed in fifth gear was impressi"e. 0here the iena scores
well, e"en o"er the steem is in deri"ability. The short gearing eager
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throttle response ha"e the brutish #iat on a short rein with a
responsi"eness that$s as impressi"e as flat-out acceleration is poss.
The engine is fairly smooth and silent for normal dri"ing and it$s rough
edge. The gearbox is pretty slick and precise and thuds home without
much effort, also an extremely comfortable knob. The weakest link in the
iena$s package is performance and we feel #iat p A$s ')2 bhp '.B litre
'B "alue unit is now long o"erdue. The iena deser"es it and competition
dictates it. The ielo$s '.2 litre engine was the first to boast multi point fuel -infection 9*;#I: but now with tightening emission regulations, this piece of
hardware has become the rule rather than the exception. The engine is
pretty smooth and quiet and /aewoo has made a lot of impro"ements to
the engine. Anew fuel - infection system has impro"ed the throttle
response of the big /aewoo. The '.) kgm of torque 9at >)) rpm: is the
highest here and helps its deli"er decent mid-range punch, despite its
sheer bulk though performance on the highway is pretty decent, the ielo$s
%* - deri"ed engine here. The engine is quite silent and fits in well with the
soft character of the car.
The Accent yundai boasts the most potent power plant of the lot, pulling
out a laimed (5 bhp at 22)) rpm. owe"er, after testing, on timing gear
re"ealed a different picture? we suspect that Corean horses are generally
weaker than othersD The Accent is powered by yundai$s mainstream
power plants 9>.2 million units ha"e been produced: and has been
re"amped se"eral times. Though special case has been taken as regards
&oise, "ibration and arshness 9&E: le"els, with the aid of hydraulic
engine moments, a stiffened cylinder block and an eight-balance, it still
doesn$t possess the refinement of good Fapanese engine. The */#I
system$s two-hole nozzles are specifically designed to suit Indian fuel.
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Though all this is "ery impressi"e on paper, we expected more from the
Accent$s powertrain in the real world.
;erformance, no doubt, is pretty good, but it is the manner in which it is
deli"ered that didn$t impress the public. #irstly the engine lacks the dynamic
balance and refinement of the Ikon$s unit or e"en the steem$s for that
matter. It does not like being re""ed and feel coarse close to its
conser"ati"e B))) rpm red line. The spirit to ')) kph was con"ered rapidly
in '.'> sec and it went on to achie"e a top whack of 'B+ kph that puts itahead of the steem and way ahead of the iena and ielo. The Alpha
engine$s main talent is its torquey nature, typical of a long-stroke engine. It
is happiest trundling around town the stick. Anyone can chug along in town
in third gear for most of the day and make light work of the traffic. The shift
is fairly smooth.
#ord$s Ikon comes with a made-in-outh-Africa engine that is strong
enough to make the wheels of many in the upper mid-six segment go
wobbly. 8nlike the Accent, the Ikon$s on-paper figures of (' bhp at 22))
spun feel decepti"ely conser"ati"e. This '2(+ cc 43A* 9for roller-
bearing camshaft: is not first the best performer of this lot but will chew up
the others and spit them out of its exhaust. The exhaust, by the way,
sounds delightful and sporty and takes on a deep rasp was the red line.
0hat$s amazing is that #ord has managed to achie"e this with a simple
two-"alue, sohc layout. The key here is that the new 43A* engine is the
most modern around, launched 7ust six months ago in the outh American
market. It has been de"eloped with the latest technology and software that
optimizes the design of all its components down to the last micron. This not
only makes the engine and all its mo"ing parts well balanced but reduces
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friction the number one enemy of an engine - to the greatest extend
possible.
0hat sold the Ikon in the market is the way it responds when one as tap
the enrottle. The Ikon, with its ultra-responsi"e engine and short gearing,
rockets forward with neck-snapping acceleration that will ha"e the
passengers messaging their necks. ;assenger ha"e to shift up "ery quickly
because the engine 7ust flies up to its red line and more after than not
passenger find himself up against astern the limiter, which cuts in at e"eryconser"ati"e B>)) rpm.
+e# E%$n$"
As expected, the steem came out on top with the best fuel consumption
figures of the lot. It$s small and efficient engine and light weight gi"e it a
distinct ad"antages o"er the others. /ri"ers achie"ed ').' kpl in the city
and '.1 kpl on the highway.
The ielo was at the bottom but not far behind the others. The new
in7ection system helps economy which is better than in earlier ielos. In the
partly xecuti"es, dri"ers clocked 1.2 kpl in town and ').( kpl on the
highway.
!etween the iena, Ikon and Accent, there are not much to choose from in
terms of fuel efficiency. It all bails down to the dri"ing style. ence in
practical terms, we found the "ery nature of the Accent, which felt best at
low re"s, to be more fuel-efficient than the Ikon. In town, the Accent ga"e
(.' kpl and ''.+ kpl on the highway.
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In!ei$s
;eople in India treat what are basically re-worked compact !-segment
family hatches as quasi-luxury cars and it is for this reason that
manufactures of ears in this segment need to impress customers with
quality interiors more than in other markets. The ielo, with its square
edge dashboard and large wheel, looks the most dated and the more
modern interior trim does not manage an off-setting effect. The dri"ing
position too is not the most comfortable with steering wheel set too low.
The height - ad7ustable dri"er$s seat is useful for shorties and is also
standard in the steem and Accent.
The rear seat is extremely comfortable with loads of width and a generous
seat area to park three large backsides legroom, howe"er, is "ery limited
and comes at the expense of front seat legroom.
The steem insides ha"ing been completely re"amped since to car was
first introduced. In '((+, it recei"ed an all-new dashboard, which comes
with a more rounded and complementary design. *aruti has paid great
attention to the steem$s rear seat, which is much more comfortable thanks
to great under-high support. owe"er the raised seat height has reduced
headroom and tall passengers are likely to face the problem of their
hairstyle getting messed up. A centre armrest is now standard as well.
Though *aruti has made great strides in impro"ing the o"erall ambience of
the steem it remains the most cramped car of the lot and lacks the
comfort its ri"als pro"ide.
The steem is to low and makes getting in and out not a "ery pleasant
task, especially for the arthritic. An annoying design factor are the narrow
door openings which makes it that much more difficult to get in and out.
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limb into the iena after dri"ing the other four for an extended period of
time and you feel as if you$"e 7ust entered a safe. /ri"e it around for a few
minutes and it suddenly dawns on you that you are extremely comfortable
in the large wide seats. The front seats ha"e #iat$s unique eccentric rail,
which raises the front seat when you pull it forward? it$s 7ust great for short
dri"ers. That said, the rear bench is no great share? the squab or seat
base is short with not much under-thing support and is de"oid of headrests
and comes with outdated static seatbelts.
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of the instrument panel looks "ery sporty but are not to e"eryone$s liking.
The a@c worked well but took its time to cool.
The quality of the Accent$s interiors stands apart from the others in this
class, exuding a plush ness and luxury that makes it feel like a car in the
premium segment. The feel of the plastics and fabric is all top notch and
the air conditioning superb. The feel of the plastics and fabric is all top
notch and the air conditioning superb. The moulded front door pads come
with cle"erly designed pockets that can e"en take a bottle of water. 0efound the Accent$s interiors to be the quietest of the lot, shutting out outside
noise once the windows were rolled up. The generous width also adds to
its big-car feel. The dri"er$s seat is pretty comfy with generous width, but
we would ha"e preferred more support for the lower back.
4ear seat comfort was disappointing, thanks mainly to a "ery low seating
position and lack of under-thing support. ;assengers sit in a knee-up
position, which can be uncomfy o"er long 7ourneys. eat width is generous
and this makes tra"elling three abreast quite acceptable.
The equipment le"els on these cars are pretty impressi"e, which indicates
how much "alue-added stuff car-makers are putting into cars these days.
;ower steering, central locking, and power windows all-round ha"e now
come to be standard. All cars ha"e a sound system as well, except
yundai and #ord which ha"e made a policy of fitting one at the dealership
to offer customers a choice.
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*aruti in recent years has realised that its Fapanese-born and bred
product range ne"er came with a suspension that was suitable for ourroads and set about working on each model. ence, the steem$s ride has
been considerably impro"ed since its launch by re"ising the spring and
damper ratings. The result in an steem that rides considerably better
than before but compared to its competition, in terms of ride comfort, its is
still at the bottom of the pack. The problem is essentially of limited wheel
tra"el and a short wheel base which throws up a choppy ride, with
passengers kept well apprised of the condition and surface of the tarmac
below. 3n the highway you tend to brace against undulations, potholes and
gigantic speed-breakers. The inability of the steem to soak up the road
as well as the others subtracts from the all-important big-car feel. The
steem$s road manners are best reser"ed for town where the narrow
dimensions, good forward "isibility and responsi"e steering make it easy to
handle.
/aewoo$s ielo xecuti"e is a completely different animal. The recalibrate
suspensions works well, absorbing a fair number of the bumps but its
geriatric chassis and lack of torsional stiffness shines through, making the
/aewoo feel distinctly long in the tooth and the least cohesi"e. The
steering lacks feel and the o"erall handling is uninspiring not much fun but
in case you get carried away, the brakes are superb and act as a good
safety net. In town, the huge dimensions especially the long boot makes
the ielo a barge to dri"e. This one is best for the chauffeur-dri"en, for
those who can sit at the back and en7oy the plaint low-speed ride.
The other Corean, the Accent feels thoroughly modern, its taut and stiff
chassis contributing in no small measure to the o"erall feel of sure-footed
and safe road manners. The handling does not ha"e the same fun factor
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of the Ikon or the ity and it does not dart into corners with the same
enthusiasm and response but then neither does it put all your sense on red
alert. The Accent is a docile handling car, the kind that does not call for
any additional input from the dri"er.
The independent rear suspension does a good 7ob of dancing o"er rough
roads at high speeds but on undulating surfaces the rear starts to pitch
excessi"ely, making life uncomfortable for the rear passengers.
It$s the utter predictability of the Accent e"en under extreme duress that we
came to appreciate the most. The enthusiast dri"e may ask for a sportier
and more direct feel but the family man will prefer the Accent$s benign
handling, which flatters the ordinary dri"er.
The iena would be the easiest to pick in a blindfold test as it smothers
e"en the most horrendous of exca"ations with aplomb, the likes of which
would ha"e you examine your suspension and chassis in lesser
automobiles. 4ide o"er one of our normally pitted and rutted roads in the
iena and you$re struck by its serenity, with only largest of craters filtering
through.
imply put, the iena$s ride quality and $big-car feel$ is unbelie"ably good,
untouchable and cannot be matched by "ehicles not 7ust twice but thrice its
price. The handling here is again safe and secure with the added bonus of
a steering that is the most responsi"e of the lot. The iena$s weight is,
howe"er, ob"ious when you try and hustle it through corners and, other
than the ielo, it does not feel as nimble or like to change direction as
much as the other. learly, the iena$s rock-solid chassis can easily take a
more powerful engine, which we hope will be coming soon.
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#ord has made no bones about placing the Ikon squarely in the
enthusiast$s sights. Its handling complements its staggering performance to
truly make it the ultimate dri"er$s car. The suspension has been set up with
dri"er appeal in mind but at the expense of ride comfort. In fact, the low-
speed ride of the Ikon, which rides on springs that are '2 percent stiffer
than the #iesta$s, is too harsh. Gou can feel "ery pimple on the road and
the suspension feels thrashy, drumming up unwanted noise on any surface
that is less than smooth. The Ikon$s stiff front set-up is in part to
compensate for the lack of an anti-roll bar, which has been remo"ed, we
suspect, in the interests of cost.
!ut dri"e the Ikon the way it begs to and you will re"el in the sharp point-
and-shoot handling. The power-assisted steering feels deliciously direct
and darts from corner to corner with its '+2@+) 4' !ridgestones firmly dug
into the ground with minimal body roll.
The Ikon will ha"e you grinning from door-to-door e"ery time you encounter
a twisty piece of tarmac. The stiffly sprung and non-independent rear end
tends to get skittish on rough surfaces but ser"es to add to the fun factor,
especially when the tail steps out of line and be brought back with 7ust a
touch of opposite lock. This is one of those few front-wheel-dri"e cars
which has "ery little of kill-7oy understeer. The key to the Ikon$s delightful
handling is how well the front and rear suspension ha"e been matched to
deli"er near-neutral handling.
learly, the Ikon$s handling has been set up for enthusiasts, for people who
lo"e to dri"e. If you fall into this category, you won$t want to dri"e anything
else.
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.edi%!
Time to pick a winner, put the hammer down. #irst to fall is /aewoo$s cielo
xecuti"e, which shows its age amongst this fresh blood. &or does it lead
the pack in any particular area sa"e for the size of the boot. Its large
external dimensions make it unwieldy in town and its familiar face hardly
grabs and eyeball. Its only sa"ing grace is that it can perform acceptably as
a chauffeur-dri"en car or a pri"ate taxi as the rear seat is both wide and
"ery comfortable. It is also, without doubt, still good "alue for money
coming with equipment le"els that the more expensi"e Ikon lacks. !ut the
reasons to buy one are increasingly few and our ad"ice to /aewoo would
be to drop the price to an irresistible le"el or start looking at the more
contemporary
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Ikon come loaded with. Though the ultra-ling body contributes to the good
performance and economy, it is not as durable and rattles are likely to
creep in sooner than in the others. Also, the steem is too much of a
familiar face and if you are looking for a change the time is now.
#iat$s 0orld ar-based iena is unbeatable in many areas. The chassis
and suspension are untouchable and deli"er ride characteristics of
automobiles many segments up. Take a look at these fi"e cars fi"e years
down the road and we are willing to bet that the iena$s body structure willbe the one to ha"e suffered the least wear. The boot is ca"ernous and the
ample front seats the most comfortable. !ut the iena does not make it to
the top of our list for se"eral reasons. #irstly, the puny '>5>cc eight-"al"e
engine disappoints as one is always acutely aware of the excess of
demand o"er supply, the excellent gearing not withstanding, 4eports on
the ownership experience of #iat products in India are also not "ery
encouraging. The attitude towards sales and ser"ice still harks back to ;A(1 cc engine still breathes through a car burettor. ;erformance
and economy are still impressi"e. Await the 1+ bhp *;#I "ersion which is
likely to below the competition away.
/E)!ei$0
hrome grill is new and is one of the many external changes from *aruti to
slow down the steem$s ageing process.
-
!oot space is small compared to competition.
- '22@1) 4' rubber is standard. ustomer would prefer bigger boots.
steem still pack a punch. owe"er, lack of torque and tall gearing are not
suited for city dri"ing.
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+IAT SIENA
Interiors too carry the chunky theme
'. trong $A$ - pillar unmistakable
>.
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Engine:
+> bhp from small '>5> cc engine is "ery impressi"e but engine size tool
small to mo"e bulky body.
Though the iena is a "ery competent product, customers are still not
con"inced that #iat$s after sales is up to the 7ob.
- 2)) litre boot is large enough for long holidays.
- '+2 !ridgestones are a manufacturer$s fa"orite for the segment.
- iena$s superlati"e ride quality and ability to smoother poor roads is
simply untouchable in this segment.
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DAEWOO CIELO E1ECUTI.E
/ashboard with square edges looks dated
'. 8seful cubby hole abo"e glo"ebox
>. teering wheel too large and has low position
. ;ower windows controls shifted to door
5. &ew door trim a try impro"ement
ubstantially longer than the others, the xecuti"e can be a handful in
traffic. In the price-to-size equation the ielo is still good "alue for money.
In!ei$
ample rear seat is "ery comfy if you mo"e front seat forward
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HYUNDAI ACCENT
Interiors are by far the best
'. pace abo"e dashboard wasted
>. oft-feel steering wheel is great to grip
. *oulded door pads with superbly designed door pockets
5. %ear le"er placed too far back
2. ound system is not standard
tyling "ery contemporary. It better be. Accent was launched in India
before urope. #it and #inish is best and Accent gi"es Fapanese - like
quality feel.
In!ei$
4ear seat width is good but o"erall comfort let down by low seating position
and bouncy ride. &ot effecti"e when head rests.
a. *in rear legroom 21.2 cm
b. *ax rear legroom +(.2 cm
c. 4ear headroom (5 cm
/ri"er$s seat in Accent has all sorts of ad7ustment. Eel"ety fabric "ery
classy.
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+ORD IKON
%ood interior design is let down by poor execution
'. /edicated air "ent for the rear
>. ;lastics feel cheap
. porty white dials and sil"er finish not to e"eryone$s liking
5. /oor pad fabric tacky and likely to get dirty
2. *usic system and dealer option
Ikon looks quick e"en whilst standing still. 4ear section characterised by -
pillar swooping into chunky boot.
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Engine
eparating the men from the boys. '.B litre 433* engine is ultra
responsi"e and deli"ers shattering performance.
Ikon$s price - to - performance ratio is unmatchable by any ear. #un factor
is the highest of all and it makes you take the long way home.
!oot space limited. A good excuse to make the 7ourney twice.
0heel caps attracti"e lent not secure.
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Mid-Sized Car Industry
#uel consumption 9kpl:
!est >'.> '+.( '(.1 '1.+ '1.
0orst 1.) +.' +.( +.5 +.1
ighway '.1 ').( '>.' ''.+ ''.
ity ').' 1.2 (.5 (.' (.>
3"erall '. ''.' '>. ''.+ ''.B
Rea !a%& n5a 6789"" 6789"" 6;
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Type 5 cyls in line,
petrol
5 cyls in line,
petrol
5 cyls in line,
petrol
5 cyls in line,
petrol
5 cyls in line,
petrol
Installation Trans"erse,
front-wheel
dri"e
Trans"erse, front-
wheel dri"e
Trans"erse,
front-wheel
dri"e
Trans"erse,
front-wheel
dri"e
Trans"erse,
front-wheel
dri"e
/isplacement '>(1cc '5(1cc '>5>cc '5(2cc '2(+cc
*ax power B2bhp at
B)))rpm
+1bhp at 25))rpm +>bhp at
B)))rpm
(5bhp at
22))rpm
('bhp at
22))rpm
*ax torque ').'kgm at
5)))rpm
'.)kgm at
>))rpm
').>kgm at
)))rpm
'>.2kgm at
2))rpm
'>.>5kgm at
>2))rpm
!ore@stroke
9mm:
+5.)@+2.2 +B.2@1'.2 +).1@+1.1 [email protected] 1>.)+@+2.51
ompression
ratio
(.)' 1.B' (.'' (.)' 1.5'
Eal"e gear > per cyl, sohc > per cyl, sohc > per cyl, sohc per cyl, sohc > per cyl, sohc
#uel deli"ery lectric fuel
pump, *ikuni
twin barrel
downdraught
carburettor
lectronic
multipoint fule
infection
lectronic
multipoint fule
infection
lectronic
multipoint fule
infection
lectronic
multipoint fule
infection
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SWOT ANALYSIS
Es!ee" Cie#$ Siena A%%en! I&$n
#or ;erformance,economy,pro"enproduct
uge boot,generousrear seat
olid build,outstandingride, safety
#it and finishfeel, top-classinteriors
hatteringperformance,sharphandling,comfy rearseat
Against rampedinteriors,flimsy build
/ateddesignungainly
handlingpoor image
Inadequateperformance,poor after
sales ser"ices
8ninspringengine poorrear seat
comfort
heapinteriors, harshride
um 8p 3nly for thoseresistant tochange
omport atacomfortable price
uperb carthat needs abigger engine
The bestpackage
This one$s forus
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O(JECTI.E O+ THE PROJECT
'. To study the market acceptability of ielo.
>. To do comparati"e study of sales figure of ielo with other mid-sized
cars like steem, Accent, iena and Ikon.
. To identify the difference in market performance of "arious mid-sized
cars with ielo.
5. To compare "arious parameters of customer satisfaction.
2.
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LIMITATIONS O+ THE PROJECT
- ales figures of only 2 metropolitan cities considered 9due to time
constraints:.
- ur"ey could ha"e been conducted in /elhi and its surrounding areas.
- The use of con"enience sampling could be one of the limitations of the
sur"ey as the trying beha"iour of different age groups would be different
i.e. say 52 Kuestionnaires were filled by people of the older age group
and 2 questionnaires were filled by people of the lower or younger age
groups. There would be a bias in the funding as elder people ha"e a
high awareness le"el as compared to young people.
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RESEARCH METHODOLO'Y
Resea%4 Design:
/efinition 6A research design is the arrangement of condition for collection
and analysis of data in a manner that to combine rele"ance to research
purpose with economy in procedure6.
4esearch design is a conceptual structure within which research is
conducted. It constitutes the blueprint for the collection, measurement and
analysis of data. 4esearch design is needed because it facilitates the
smooth sailing of the "arious research operations, thereby making
research as efficient as possible yielding maximum information with
minimum effort, time and money. 4esearch design stands for ad"ance
planning of methods to be used for collecting the rele"ant data and the
techniques to be used in their analyses. ;reparation of research design
should be done with great care as any error may upset the entire pro7ect.
Therefore it is imperati"e that an efficient design must be prepared before
starting research operations. The design helps the researcher to organize
his ideas in a form whereby it will be possible for him to look for flaws and
inadequacies.
The following questions ha"e to be answered in a research design
1. 0hat is the study aboutM
2. 0hy is the study being madeM
3. 0here will the study be carried outM
4. 0hat type of data is requiredM
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5. 0here can the required data be foundM
6. 0hat periods of time will the study includeM
7. 0hat will be the sample designM
8. 0hat techniques of data collection will be usedM
9. ow will the data be analyzedM
O=>e%!i?e $* !4e P$>e%!@ e?isi!ed
The ma7or ob7ecti"es of the research study are
a xamine the psychographics of potential mid-size car customers
b ;robe the buying beha"iour of car owners@non car owners
c #ind out the expectations of people regarding the mid-size car
d To 7udge the awareness le"el of mid-size car and its competitors
amongst people
e To find out the customer perceptions about mid-size car
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S$%es $* Pi"a and Se%$nda Da!a
3ne ma7or aim of the pro7ect is to analyze the competition on the market.
Therefore we had to gain knowledge about the competing mid-size cars
also.
In order to accumulate this knowledge I had to go through a lot of
secondary data namely The Auto India, *otor India etc.
The issues consulted were Auto India 9issue no. 1,2: and motor India
9*ay$(1: and other mentioned in the bibliography. 3ne ma7or source of
information for me was the Auto xpo $(( held in /elhi.
0e also formed a table, which compared the 2 mid-size cars, namely,
*aruti steem, /aewoo ielo, #ord Ikon, Accent, #iat iena terms of
technical capabilities, speed, physical dimensions and price.
($!4 !4e i!e"s ae a!!a%4ed in !4e "as!e e3$!
The only way this pro7ect could ha"e been done was by collecting primary
data from the common man. #or this purpose a detailed questionnaire was
made and tested before being put to use.
W4$ s4$#d =e in!e?ie2edB
3ur ma7or concern was to inter"iew the right person, at the right time and
the right place.
The demographics of the target respondents were
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De"$ga34i%s $* Res3$nden!s
Age >)-B2 years
tatus !read earner
&umber of family members >-2
3ccupations !usiness or ser"ice
As these people can be met only at home during e"enings. I took their
inter"iews from B.)) p.m. to 1.)) p.m. on weekdays and from ').)) a.m. to
1.)) p.m. on weekends.
Ceeping this in mind we restricted our sample size to 1) respondents.
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A detailed study of demographics of the people co"ered is gi"en below.
OCCUPATION WISE CATE'ORIZATION O+ RESPONDENTS
;4&TA% 3# A4 30&4 A&/ &3& A4 30&4
I&T4EI0/
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7
5
2
B
''.4ate the abo"e cars according to the attribute specified on a scale of ')9 ') for max. points, ) for min. points:
car price comfort safety looks
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'
>
5
2
B
+
'>. 0hat features will you like to add to the mid size car which are currentlynot present in it
Are you willing to pay for the sameMPPPPP
'.Gour current mode of transportation is
a. cooter
b. motor cycle
c. -wheel auto
d. bus
e. other
'5.Gou need a car because 9 rate from '- in order of preference:
a. easy mode of transportation
b. car protects the occupants from outside pollution
c. risk is reduced while tra"elling in car
d. family needs
e. increase in family size
f. suits your personality and lifestyle better than your current modeof transportation
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'2.#inance for the car will be arranged through
a. personal resources
b. company loan
c. bank loan
d. financial institution
e. any other
'B.*a7or decision maker in your family for buying the car will be-
a. family
b. friends Q colleagues
d. persons already owning the particular car
e. automobile engineer expert
f. dealers
g. any other
'+.0hat sources of information will you search for in order to gather dataabout the "arious cars existing in the market
a. newspapers and magazine reports and ads
b. tele"ision
c. word of mouth publicity
d. dealers
e. test dri"es and promotional campaigns
f. any otherPPPPPP'1.%i"en a choice you will buy-
a. small car
b. mid size car
c. premium car
d. uncertain
0hyMPPPPPPPPP If small car go to >) otherwise terminate
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'(.0hat features will you look for when you will buy a mid size car 9rate '-in order of preference:
a. asy dri"ing
b. *aneu"erability in traffic condition
c.
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CONTENTS
Introduction : Mid Sized Car Industry
Product escri!tion
"b#ecti$e o% t&e !ro#ect
'i(itation and )ssu(!tion
*esearc& Met&odo+o,y
ata Su((ary and -abu+ation
S"- )na+ysis
ata )na+ysis
)nne/ures 0uestionnaire
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Mid-Sized Car Industry
A COMPARATI.E STUDY O+ MID SIZECARS WITH SPECIAL RE+ERENCE TO
DAEWOO CIELO
Submitted to:
JIMS, Ka#&a>i, Ne2 De#4i
Submitted by:
Sa4i# Kas4i&Ne4a (4a!ia