Download - Carat Media NewsLetter 742 Report

8/12/2019 Carat Media NewsLetter 742 Report

1/14

CARAT MEDIA WEEKLY NEWSLETTER

No. 742


2/14

Media Report

Media Report

2014 World CupFIFA

Image courtesy of 2014 FIFA


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4/14

We Are One (Ole Ola) Claudia Leitte

Pitbull100

Jennifer Lopez

We Are One (Ole Ola)

MV

http://www.fifa.com/ ; http://www.fanpop.com

(FIFA)2030

FIFA
https://www.youtube.com/watch?v=TGtWWb9emYIhttps://www.youtube.com/watch?v=TGtWWb9emYIhttp://www.fifa.com/worldcup/russia2018/organisation/media/newsid=2227271/http://www.fifa.com/worldcup/russia2018/organisation/media/newsid=2227271/http://www.fifa.com/worldcup/organisation/partners/https://www.youtube.com/watch?v=TGtWWb9emYI


5/14


6/14

Adidas1970Brazuca

Adidas6GoProHD

Adidas

AdidasKenye WestLeo Messi

Leo Messi

GoPro

360

Leo Messi
https://www.youtube.com/watch?v=eDQQc5vKHhs&feature=youtu.behttps://www.youtube.com/watch?v=jR1XQsCiAKE


7/14

SONYOne Stadium Live

Google+

SONY

SONY(Isobar UK)Nick Bailey

66

Advertising Age (2014/05/12); http://blogs.sonymobile.com/
http://football.sony.net/onestadiumlive/en/http://adage.com/article/global-news/sony-creates-social-broadcast-channel-brazil-world-cup/292837/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://football.sony.net/onestadiumlive/en/#/home/http://adage.com/article/global-news/sony-creates-social-broadcast-channel-brazil-world-cup/292837/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://adage.com/article/global-news/sony-creates-social-broadcast-channel-brazil-world-cup/292837/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://football.sony.net/onestadiumlive/en/http://football.sony.net/onestadiumlive/en/http://football.sony.net/onestadiumlive/en/http://football.sony.net/onestadiumlive/en/http://football.sony.net/onestadiumlive/en/


8/14

20

12

AppMcDonalds GOL!(Augmented Reality, AR)

AR

App

Google PlayApp10

AR

ClickZ (2014/06/06) http://news.mcdonalds.com/

McDonalds GOL!

AR

App
https://play.google.com/store/apps/details?id=com.mcdonalds.worldcuphttp://www.clickz.com/clickz/news/2348818/mcdonald-s-brings-ar-app-to-world-cup-masses?utm_term=&utm_content=McDonald%E2%80%99s%20Brings%20AR%20App%20to%20World%20Cup%20Masses&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttps://www.youtube.com/watch?v=-T7zyezBkuYhttps://www.youtube.com/watch?v=ttUb0bIecaohttp://www.clickz.com/clickz/news/2348818/mcdonald-s-brings-ar-app-to-world-cup-masses?utm_term=&utm_content=McDonald%E2%80%99s%20Brings%20AR%20App%20to%20World%20Cup%20Masses&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.clickz.com/clickz/news/2348818/mcdonald-s-brings-ar-app-to-world-cup-masses?utm_term=&utm_content=McDonald%E2%80%99s%20Brings%20AR%20App%20to%20World%20Cup%20Masses&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.clickz.com/clickz/news/2348818/mcdonald-s-brings-ar-app-to-world-cup-masses?utm_term=&utm_content=McDonald%E2%80%99s%20Brings%20AR%20App%20to%20World%20Cup%20Masses&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttps://play.google.com/store/apps/details?id=com.mcdonalds.worldcuphttps://play.google.com/store/apps/details?id=com.mcdonalds.worldcuphttps://play.google.com/store/apps/details?id=com.mcdonalds.worldcup


9/14

Now Is What You Make It

100211

Rapt MediaErika Trautman

8%

+

ClickZ (2014/04/22)

YouTube

Thorsteinn BaldvinssonStony
http://www.youtube.com/watch?v=KefIe0xwD6whttp://www.clickz.com/clickz/news/2340658/interactive-pepsi-video-tells-a-good-story-but-misses-opportunities?amf_cntctid=9446233&utm_term=&utm_content=Interactive%20Pepsi%20Video%20Tells%20a%20Good%20Story,%20But%20Misses%20Opportunities&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttps://www.youtube.com/watch?v=KefIe0xwD6whttp://www.clickz.com/clickz/news/2340658/interactive-pepsi-video-tells-a-good-story-but-misses-opportunities?amf_cntctid=9446233&utm_term=&utm_content=Interactive%20Pepsi%20Video%20Tells%20a%20Good%20Story,%20But%20Misses%20Opportunities&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.clickz.com/clickz/news/2340658/interactive-pepsi-video-tells-a-good-story-but-misses-opportunities?amf_cntctid=9446233&utm_term=&utm_content=Interactive%20Pepsi%20Video%20Tells%20a%20Good%20Story,%20But%20Misses%20Opportunities&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.clickz.com/clickz/news/2340658/interactive-pepsi-video-tells-a-good-story-but-misses-opportunities?amf_cntctid=9446233&utm_term=&utm_content=Interactive%20Pepsi%20Video%20Tells%20a%20Good%20Story,%20But%20Misses%20Opportunities&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6w


10/14

Unruly11

- NikeSamsung

Nike1,300

Winner Stays NikeWrite the Future

Nike

Just Do ItSamsung

#GALAXY11: The Training97.2

96.2Footkhana

ClickZ (2014/05/29)
https://www.youtube.com/watch?v=3XviR7esUvohttp://youtu.be/lSggaxXUS8khttp://www.telegraph.co.uk/culture/tvandradio/7803653/How-Nike-stole-the-World-Cup-with-an-ad.htmlhttps://www.youtube.com/watch?v=YW1yZPflIXYhttp://viralvideochart.unrulymedia.com/youtube?id=SdBXpORSGu0http://www.clickz.com/clickz/news/2347350/nike-samsung-top-list-of-braziliant-world-cup-brandshttp://www.clickz.com/clickz/news/2347350/nike-samsung-top-list-of-braziliant-world-cup-brandshttp://www.clickz.com/clickz/news/2347350/nike-samsung-top-list-of-braziliant-world-cup-brandshttp://www.clickz.com/clickz/news/2347350/nike-samsung-top-list-of-braziliant-world-cup-brandshttp://viralvideochart.unrulymedia.com/youtube?id=SdBXpORSGu0https://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttp://www.telegraph.co.uk/culture/tvandradio/7803653/How-Nike-stole-the-World-Cup-with-an-ad.htmlhttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttps://www.youtube.com/watch?v=3XviR7esUvohttps://www.youtube.com/watch?v=3XviR7esUvohttps://www.youtube.com/watch?v=3XviR7esUvohttps://www.youtube.com/watch?v=3XviR7esUvo


11/14

(CCTV)

5

120

App

PPTV12

(2014/06/10)(2014/06/11)(2014/06/12)Advertising Age (2014/05/02)
http://big5.cntv.cn/gate/big5/worldcup.cntv.cn/2014/06/10/ARTI1402394736593789.shtmlhttp://big5.cntv.cn/gate/big5/worldcup.cntv.cn/2014/06/10/ARTI1402394736593789.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/11/t20140611_2957606.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/11/t20140611_2957606.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/12/t20140612_2965849.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/12/t20140612_2965849.shtmlhttp://adage.com/article/digital/tencent-courting-sponsors-world-cup-content/292981/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://adage.com/article/digital/tencent-courting-sponsors-world-cup-content/292981/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/12/t20140612_2965849.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/12/t20140612_2965849.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/11/t20140611_2957606.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/11/t20140611_2957606.shtmlhttp://big5.cntv.cn/gate/big5/worldcup.cntv.cn/2014/06/10/ARTI1402394736593789.shtmlhttp://big5.cntv.cn/gate/big5/worldcup.cntv.cn/2014/06/10/ARTI1402394736593789.shtml


12/14

2014134

1MOD

Oreo


13/14

(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)

(Amnet)


14/14

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