ReadyPulse Case StudyContent Commerce SHARE:
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readypulse.com Case Study: Content Commerce
14X ROI From #BeTheOne
Photo Sweepstakes
Content
Results
BTO Sports is a worldwide online retailer of Motorcycle/Motocross gear, parts, accessories, clothing, and more. BTO Sports has been around since the beginning of the eCommerce boom, when it was an almost unheard of concept. Founder, Vince Arimitsu, wanted to offer motorcyclists easy accessibility to purchase products. His business quickly took off, and expanded quickly to meet demands. Over the years, BTO Sports has grown to become a household name for motocross athletes and avid fans.
AboutBTO Sports
BTO Sports#BeTheOne
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readypulse.com Case Study: Content Commerce
BTO Sports wanted a way to incentivize their audience to post high-quality, BTO relevant, photos on their social networks with the hashtag #BeTheOne. The over arching goal was to collect social content that could be repurposed, and associated to products from BTO’s eCommerce product catalog. Then install these shoppable social displays on their eCommerce site, social sites, and marketing campaigns.
SHARE: Challenge
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BTO Sports#BeTheOne
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IncreaseConversions
IncreaseWebsite
Engagement
IncreaseRevenue
Collect relevant content for btosports.com product pages
Drive SocialEngagement
readypulse.com Case Study: Content Commerce
BTO Sports leveraged Pulse Promotions to run their #BeTheOne Photo Contest, and Pulse Stories to repurpose collected #BeTheOne content to further promote their products and brand.
Solution
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4. Display
2. Score
1. Collect
3. Curate
BTO Sports#BeTheOne
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Collect content via hashtag
social posts or website uploads
Content is scored for quality
and relevant products are associated
Embed content display on
btosports.com
Users interact with the display
and are influenced to buy
Curate high quality #BeTheOne content to be displayed
readypulse.com Case Study: Content Commerce
BTO Sports#BeTheOne
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“ReadyPulse helped us capture our fan’s enthusiasm, and channel it to get the people hyped up about BTO Sports. #BeTheOne is a great way for our fans to get some exposure too. We are going to use Pulse Ambassadors to recruit fans as brand ambassadors to keep getting engaging content for our product pages.”
- Mike Giordano, BTO Sports Marketing Director
readypulse.com Case Study: Content Commerce
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CASE STUDIESResults
BTO Sports#BeTheOne
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“We were able to repurpose 75% of #BeTheOne content on our eCommerce site.” - Mike Giordano
Pulse Promotions
Conversions84%
1775New Fans
3684Votes
4361Visitors
Pulse Stories
961Page Views
Influenced Revenue14X
72%Engagement
21%Conversions
readypulse.com Case Study: Content Commerce
2732 Photos
SHARE: PULSE MARKETING SUITEAboutReadyPulseReady. Aim. Fire!
Ready to change the face of your marketing? ReadyPulse is a content commerce company that helps brands like yours drive commerce with 100% authorized, high-quality, relevant social user generated content. Pulse Marketing Suite, our patented content commerce platform, puts your best customers at the front and center of your marketing campaigns. Our unique algorithm scores content from hashtags, Facebook, Twitter, Instagram, YouTube and your website. Use Pulse Score to filter out content distractions, and pinpoints the 1% of photos and videos that will hit your target audience’s bull’s-eye.
Aim to increase your ROI by 15x! Leave the models behind, and bring your customers to the front and center. Leveraging authentic content, from your best customers increases ROI for new product launches, and eCommerce site sales!
Fire away! Give content commerce a shot, request a demo at readypulse.com!Set up your shot with ReadyPulse, and hit your target audience’s bull’s-eye again and again
[email protected]@readypulse
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BTO Sports#BeTheOne
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readypulse.com Case Study: Content Commerce