Case Study
The leading organization for Masters & PhD applicants
YOUTH:INK – Brand Engagement by Lets Intern
OBJECTIVE
Promote ‘QS World Grad School Tour’ in Hyderabad, Pune, Mumbai & Delhi and ensure maximum participation of students wanting to pursure further education abroad at the fair from across colleges and courses.
APPROACH
• Influencer Interns hired as brand ambassadors (exclusive and dynamic network of QS tour promoters) in each city
• Delhi (12), Mumbai (12), Pune (12) and Hyderabad (14) a total of 50 Ambassadors.
• Influencer profiles ( Age 18 -25 ) College Contingent leaders Campus representatives Students prepairing for GMAT, EILTS and other exams to go abroad and study.
SELECTION
• Leveraging the letsintern.com database and platform
Screenshot of Internship Posting as ‘Featured’
Application form
PROGRAM• The main objective was to create awarness about the program and brand
awarness for QS World Grad School Tour both in-campus and off-campus and get maximum REGISTRATIONS across all 4 cities.
• Create Content for the brand and study trends of students willing to go abroad and study.
• Sharing brand and product attributes for QS World School Tour, Key elements and brand message with other benefits of attending there Fair like : get a chance to win scholarship wirh $1.2million and much more.
• Using Social media as a firm platform to promote and generate conversations on QS World Grad School Facebook page along with online registrations and participation for the fair
Online promotion
Email blast to LetsIntern student database
Updates on youth and college forums
Social media promotion via ambassadors
In-campus via ambassadors
In-campus promotion via ambassadors
In Campus via ambassadors
Fairs
RESULTS
• Brand recognition in all top colleges across all 4 cities by posters fliers mailers and other marketing collaterals.
• Hundreds of registrations in all 4 cities contributing in making it the biggest QS World Grad School Tour in India.
• And more…
Pune Hyderabadh Mumbai Delhi0
50100150200250300350400
205 225
302359
Number of Registrations per city
Number of Registrations
Thanks!
If you want to build brand love among the youth
Get in touch..
Pranay Swarup: [email protected] Noor: [email protected]