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Case Study FullSIX - Burn
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Transcript
1.
2. Challenge :
How to manage the launch of a new brand of Energy Drink on a market already saturated by new products
Our Approach:
Develop a IMC branded platform (Coca Colas methodology)
3. Create a differentiating and attractive territory around the benefit of energy
4. Quickly create reputation and desire through the TV
5. Encourage testing and recommendation by trendsetters: special night operations
6. Create a purchasing reflex : in store animation
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