Founded by
Roy O Disney & Walt Disney(1893-1971) (1901-1966)
Mission
“ To develop the most creative, innovative and profitable entertainment experiences and related products in the world ”
History
First character
Further,
To further,
Meanwhile, in 1955
And in 1971, the Walt Disney world theme park!
Core Consumers
Kids
Teenagers
Families
Success Mantra!
5 business sectors: Media networksStudio entertainmentParks and resortsConsumer productsDisney channel
Walt Disney Pictures Pixar Animation Studios Hollywood Records Touchstone Pictures Disney Records Disney Theatrical Group
Studios
Consumer Products
Disney Hard Lines Disney Soft Lines Disney Toys Disney Press Disney Publishing Worldwide Disney Store
Media Networks
ESPN Disney Television Group ABC Owned Television Stations Group Internet Group ABC Radio
Park and Resorts
Disney Land Resorts Walt Disney World Resort Tokyo Disney Resort Disney Cruise Line Disney Vacation Club
Risks of expansion
Struggling Global Economy Rapid Pace of Changing Media and
Technology Competition with Universal Orlando Unionized Work Force 90 years heritage to be preserved
Heritage vs InnovationExpansion measures
Target audience through economical entertainment.
Gaming platform.
Benefits of expanding
New market opportunitiesWider audienceMore popularityMore revenue
The Disney difference!Why work at Disney?
PrivelegesDiscountsRecreationAccomodationHealth CareRewards
Publicity
SummaryFoundersMissionHistoryCore consumersSuccess mantraRisks, benefits of expansion
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.”
- WALT DISNEY
Disclaimer
Created by Shweta Menon, Govt MEC, during a marketing internship under Prof Sameer Mathur, IIM Lucknow.