8/4/2019 Case Study of Kashmiri Handicrafts
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Prepared By:-
Rohit Kumar
R RajeshZubair Bin Sarwar
Amit Kumar Tiwari
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Contents Environment
Business environment and its types
Geographical environment
Case study-Kashmiri Handicrafts
Heritage of Kashmir
Geographical indications & Article 22(TRIPS Agreement) Problems Faced
Conclusion
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Environment
The surroundings of aphysical system that mayinteract with the systemby exchanging mass,
energy, or otherproperties.
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Business
EnvironmentBusiness Environment maybe defined as a set of
conditions Social, Legal,Economical, Political orInstitutional that are
uncontrollable in nature andaffects the functioning of
organization.
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Types Of BusinessEnvironment
Geographical Environment
Economic Environment
Political EnvironmentSociological Environment
Technological Environment International Environment
Natural Environment
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Geographical Environment
It is that part of the terrestrial
natural environment that has
been to some extent alteredby human beings and whichat the present moment is
directly connected with the lifeand production activity of
society
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Heritage Of Kashmir
Kashmir is home to numerousarticrafts in which Pashmina shawl,Amlikar Shawl, Papier Mache,
Khatambandh, Namdha, Kaleen areworth mentioning
Crafts play a significant role in the
economic growth of the state
The state annually exports handicraftsworth Rs. 786 Crores
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PashminaShawl
Pashmina shawlis a textile madefrom a fine type ofcashmere wooland costs around10,000 eachshawl
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AmlikarShawl
It s a combination oftwo differenttraditional
activities1)Pashmina plain
shawl
2)Fine needle craftcalled Sozani
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KhatamBandh
Art of ceilingmaking by fittingsmall pieces ofwood into eachother ingeometricalpatterns
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PapierMache
Art of makingdecorations from lightweight products likepaper pulp and
further embellishedwith hand painting oftraditional designs
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KaleenThese are thehand knottedcarpets madefrom silk.It is
weaved used acoded languageknown as Taleem
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Namdha
It is traditionallyprocessed woollen or wool pluscotton rugs with
chain stitchedembroidedpatterns
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Geographical Indication
The term GI has been defined as anindication which defines such goodsas agricultural, natural or
manufactured goods as originatinggoods or manufactured in the territoryof a country, or a region or a locality in
that country where a given quality,reputation or other characteristics ofsuch goods is essentially attributed to
its geographical origin.
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Article 22 of the TRIPSagreement
Article 22 of the TRIPS Agreementsays that all governments mustprovide legal opportunities in their
own laws for the owner of a GIregistered in that country to preventthe use of marks that mislead the
public as to the geographical origin ofthe goods.
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Problems Faced
Only one good(Pashmina Shawl) isregistered under GIs
Selling of pirated Kashmiri shawls in
Amritsar and other places under the tagKashmiri Shawls
Copying of Khatambandh art work by
workers of Saharanpur Government has taken no action
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Conclusion
The handicrafts of Kashmir representKashmiri heritage and pride
These have economic as well as
employment incentives Government should provide Infrastructural,
financial and Logistic support to thecraftsmen
More Kashmiri handicrafts should beregistered under GIs
Pirated Kashmiri shawls should be banned
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