BG Group wanted to host a pre-Gastech webinar, dedicated to the interests of those involved in supply & procurement of LNG – particularly in Asia. The discussion was to act as a teaser before the main event, engaging Commercial or Business Development Managers, Financiers, Project Managers, Purchasing Director/Managers, Traders, Analysts and Business Consultants. Gastech curated speakers from Total, E-ON and Wood Mackenzie to take part in the discussion.
Targeting a predefined pool of users from the Gastech database to drive webinar registrations and brand exposure
Twitter and LinkedIn social media advertising, allowed Gastech to reach users beyond their database for new audience acquisition
Social Media proved a valuable channel to drive webinar registrations. Users shared their comments , having a viral a�ect on marketing e�orts
The webinar registration page featured a ‘social sign-up’ option making it easy for users to register. They then had the option to invite their contacts via social media to join them
Objective
Pre-Webinar Marketing
Emails Sent15K
Webinar Registrations511
Webinar Attendees302
Ave. Viewing Time (mins)31
Questions Asked35
20K 2KSocial Impressions Social Engagements
90Social Advocates
Audience
Companies In AttendanceAudience Demographic
Researcher/Analyst
Consultant/Advisor
Trader
Journalist
Engineer
Head/Manager
VP/CEO/Director
Case Study: Pre-Gastech Webinar
+44 (0) 20 3772 [email protected] Klee Digital Business Development Manager, GastechFor more information on Gastech webinars
