COMES INNOVATION.F R O M C R E A T I V I T Y A N D S T R A T E G Y
YOUR STRATEGIC MARKETING PARTNER
Catalyst is a full-service marketing agency
dedicated to providing strategic marketing
to our clients. Based in Austin, Texas, our
recognized and award-winning marketing
leaders have been specifically recruited based
on their areas of expertise, including direct
response, database marketing, media, public
relations services, and, of course, creative.
We have built a team of knowledgeable and
dedicated marketers who are driven to be
agents of change; we are the catalyst in your
equation. We work with many of the existing
elements used in traditional marketing and
sales every day, but we bring action and
change — collectively, our team is the agent
that adds significant impact to the existing
formula.
Our marketing team has worked with
companies in a variety of verticals including
Fortune 500 and Fortune 1000 companies,
giving us the experience to take on any project
with our hands-on approach.
A W A R D - W I N N I N G , F U L L - S E R V I C E
MARKETING SOLUTIONS
MEET THE TEAM AT THELYST.COM/TEAM.
We track results from lead to lease, so you
always know your money is working hard for
you. A lot of companies promise analytics, but
it’s hard to show when a specific marketing
piece is driving results. Is this mystery
impossible to solve?
Do marketing metrics that make sense even
truly exist?
The answer is yes.
WATCH THE VIDEO AT THELYST.COM/VIDEO.
O U R P R O P R I E T A R Y T R A C K I N G M E T H O D
FOLLOWS EVERY DOLLAR
At Catalyst, we keep it simple. We plan. We
follow a proven process. We track results. And
the best part? We actually share your data.
Our marketing pieces, from traditional media
to digital ads, include a special code. We track
these codes all the way to the lease
application so you can understand what
marketing efforts drove leads, conversions,
and even leases.
tried-and-true formula that consistently yields
actionable information to ensure winning
strategies are developed and deployed.
We don’t start a job without knowing what
success looks like for you. From our initial site
visit to analyzing the results of every campaign,
our team is involved each step of the way to
ensure you get the best results possible.
We believe creativity doesn’t come from chaos — it comes from research with results in mind.
Our understanding of niche markets and our
ability to help our clients overcome obstacles
make us unique, just like your brand.
We never exercise a one-size-fits-all strategy —
our strategic process, tailored approach, and
customized solutions yield measurable results
for our clients. Our approach to developing
direct-to-customer relationships follows a
C O N T I N U A L S T R A T E G Y I S O U R
MANTRA AND METHOD
COMES INNOVATION.F R O M C R E A T I V I T Y A N D S T R A T E G Y
MARKET ANALYSISP R O C E S S & C Y C L E
CREATIVE DEVELOPMENTP R O C E S S & C Y C L E
Understanding the market is key to developing a successful brand strategy.
For housing clients, Catalyst typically starts a project by traveling on-site to
evaluate the market for the client’s brand. This can also include market
surveys, interviews, and an on-site evaluation of the competition. We are then
able to create key strategic positioning documentation to help guide the team
and drive project deliverables. The on-site process helps Catalyst identify the
steps that need to be taken to build your brand.
Additional brand strategy services include:
F U L L - S E R V I C E M A R K E T I N G
TAILORED FOR YOUR SUCCESS
BRAND STRATEGYMARKET RESEARCH
LOGO DEVELOPMENTMOOD BOARDSBRAND GUIDESSIGNAGEBRAND EDUCATION
We offer all of the traditional advertising services you need to drive your brand
message in a tried-and-true way, with a modern twist and the latest
technology to speak to today’s customers.
Traditional advertising services include:
TRADITIONAL ADVERTISING
PAPER SYSTEMSPRINT ADSBROCHURES, SALES SHEETS, FLYERSINTEGRATED DIRECT MAIL PIECESBILLBOARDSRADIO SPOT SCRIPTINGVIDEO/PHOTO SHOOTSGUERRILLA MARKETING
MORE AT THELYST.COM/BRAND.
MORE AT THELYST.COM/TRADITIONAL.
Have you established your brand’s look and feel, but aren’t quite sure what to
say? At Catalyst, we can help you develop brand messaging that gets
customers to act and engage with your product. Whether you need taglines,
core messaging, or specific copy, we’ve got you covered. We’ll also help you
develop a communications strategy to ensure your brand messaging stays
consistent across the board.
Additional messaging & PR services include:
MESSAGING & PRBRAND MESSAGING
PRESS RELEASES & MEDIA PITCHINGCRISIS MANAGEMENTREPUTATION MANAGEMENT
Catalyst will research and identify target audiences for your brand to engage
with, then continue to interact with that network. As we work together with
you to set social media goals, we will build personas that will define the type
of content produced for your target audience. In addition, we will monitor
notifications and respond accordingly to ensure your customers are not left
feeling ignored. With social media, time is of the essence, and customers
expect answers almost immediately.
Additional social media services include:
SOCIAL MEDIAAUDIENCE TARGETING AND ENGAGEMENT
PLATFORM SETUPCONTENT CREATION AND CALENDARGOOGLE AND SOCIAL ANALYTICSADVERTISEMENTS
MORE AT THELYST.COM/MESSAGING.
MORE AT THELYST.COM/SOCIAL.
For many companies and products, the first impression they present to
customers is online. Because of this, your website’s design and functionality
are more important than ever before. At Catalyst, we design and develop
websites that tell a story while remaining consistent with your brand’s identity.
Additionally, we provide monthly website hosting and monitoring to ensure
maximum uptime. This includes daily website backups and monthly uptime
reports. By keeping all management and hosting in house, we’re able to
update your website quickly and easily to provide you with flexibility and
outstanding service.
DIGITAL MARKETINGWEBSITES
Whether you’re trying to grow your database or promote an offer, email
marketing is one of the fastest and easiest ways to position your brand to your
target market and reach your audience. At Catalyst, we know the hardest part
of email marketing is getting your customers to open an email. To ensure
you’re getting the best response possible, we have the ability to A/B test
subject lines, content, and imagery to determine what your audience
responds to best.
EMAIL MARKETING
Paid search allows you to generate traffic to your website when people are
searching within your industry or product type. At Catalyst, we recommend
and manage two types of paid search options — pay-per-click and
retargeting — to ensure that your brand, services, or offers display and
remain in front of users who are searching for them throughout the year.
Additional digital marketing services include:
PAID SEARCH
TEMPORARY LANDING PAGESNEWSLETTERSSEARCH ENGINE OPTIMIZATION
MORE AT THELYST.COM/DIGITAL.
We use integrated marketing techniques to stay in front of your target
audience through a variety of channels. One campaign may be directed at a
list of your customers who each receive a direct mail piece, an email, social
media posts, and an SMS text message highlighting a special offer. This
technique allows you to ensure your customers are seeing your message
through a variety of mediums. This approach helps to drive a higher response
rate for your campaigns.
CAMPAIGN DEVELOPMENT
INTEGRATED MARKETING
Using our campaign automation system, we are able to react to each
customer’s response to any given advertisement or offer. If you send out an
email to your customers we can track when they open the email and if they act
on a call to action within the email. The same can be accomplished with direct
mail pieces that drive to online forms or other personalized information.
Knowing how people are responding gives us the ability to set response
actions for your key staff members to follow up with leads and/or change
offers and messaging to best speak to the needs of the customer.
Additional campaign development services include:
CAMPAIGN AUTOMATION
While all of our campaign development services work seamlessly in tandem
with one another, each can also be broken out to fit a client’s specific needs.
MORE AT THELYST.COM/CAMPAIGNS.
PROPRIETARY TRACKINGANALYSIS AND REPORTING
MORE AT THELYST.COM/SPECIALTY.
SPECIALTY SERVICESCatalyst is a full-service agency, and we are here to help you in every aspect
of your marketing needs. We’ve established key partnerships with a variety of
award-winning companies so we can offer online asset portals,
architectural animation and illustration, interior design, touch-screen
tours, and more.
W E H A V E E X P E R I E N C E A N D E X P E R T I S E I N A
WIDE VARIETY OF VERTICALSAt Catalyst, our unique experience in niche real estate markets combined with our tried-and-true
methodology allow us to excel in a variety of verticals. While we are currently serving clients in the areas
listed here, our team members have years of experience in other fields, and we are happy to discuss your
marketing needs, regardless of your industry.
VISIT EACH LANDING PAGE TO DISCOVER OUR EXPERTISE AND REQUEST A COMPLIMENTARY CONSULTATION.
THELYST.COM/SHM
THELYST.COM/MFM
WATCH THE VIDEO AT THELYST.COM/VIDEO.THELYST.COM/CRE
THELYST.COM/HED
THELYST.COM/SRLIV
Catalyst was engaged to complete a rebranding of 2040 Lofts, a newly acquired
student housing property that was negatively associated as the “international
house” among Marquette University students in Milwaukee, Wisconsin. The target
market for the property was primarily college students (18-24 year olds) in
Milwaukee, WI, attending Marquette University, Milwaukee Institute of Art &
Design, Milwaukee School of Engineering, University of Wisconsin-Milwaukee,
and Milwaukee Art Institute.
Traditionally, the property leased to affluent students attending Marquette and
the surrounding local universities, but in the past year international students
accounted for nearly 23% of the residents. This took a toll on the property’s
leasing numbers and caused a negative sentiment in the marketplace.
Additionally, the property was in an older medical building that was converted to
student housing. Minimal upgrades resulted in the property feeling old while
students were seeking a new and modern property in their apartment search.
Upon assessment of the property and due to the new ownership, Catalyst
determined that rebranding the property and incorporating some remodel in
common areas would allow 2040 Lofts to be reintroduced into the marketplace
and change current perceptions of the property. A site visit and student intercepts
revealed that customers in the marketplace desire upgraded amenities and high
speed Internet. Upon meeting with the interior design company performing
upgrades to the common areas, it was determined that the property needed to
be presented to the market with a fresh brand. After conducting surveys on a
variety of names, The Marq was chosen and a new website was designed and
developed, new print collateral was created and new signage was designed.
the challenge
the solution
AWARDWINNERAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDAWARDWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNERWINNER
TO LEARN MORE ABOUT THEAWARDS AND VIEW CREATIVEVISIT THELYST.COM/MARQ.
C A S E S T U D Y
THE MARQ REBRAND
21% 8%
54%30%
leased up
leased up
leased up
leased up
To introduce The Marq to the Milwaukee market, Catalyst promoted a
VIP party to be held at the property prior to the start of the 2014 school
year. The new brand was teased in direct mail invitations, email
invitations and reminders, and social media posts, all of which drove
traffic to an RSVP landing page for the event. Of the approximately 250
people who attended the event, 51 signed leases and another 87 leases
were pending guarantor paperwork at the end of the night. The event
allowed The Marq to kick off their leasing season with nearly 21% of their
beds leased at the VIP event, an increase of 13% from where they were
the previous year at the same time in the leasing season.
Since the reveal party, The Marq has consistently stayed ahead of their
leasing goals and out-performed their numbers from the previous year.
By the end of 2014 they were 54% pre-leased, compared to only 30%
pre-leased in the same time period from the previous year.
the results
51LEASES SIGNED
AT EVENT
VIP PARTYresults
year over year lease up comparison
87PENDING LEASES
AT EVENT
21%LEASED UPAT EVENT
T H E P R O O F I S I N
OUR NUMBERS
READ MORE SUCCESS STORIES IN OUR CASE STUDIES AT THELYST.COM/PROOF.
D I S C O V E R T H E S C I E N C E A N D
ART OF MARKETING
SEE OUR AWARD-WINNING CREATIVE AT THELYST.COM/FOLIO.
LEARN MORE ABOUT OUR AWARDS AND ACCOLADES AT THELYST.COM/AWARDS.
YOUR STRATEGIC MARKETING PARTNER
CATALYST AUSTIN
110 WILD BASIN ROAD SUITE 350AUSTIN, TX 78746
P: 512.579.5460E: [email protected]
THELYST.COM