Central York High SchoolMr. Jonathan Hakim
Objectives Review and identify the three P’s of marketing previously
learned (product, price, place) Understand the impact of having a successful promotional plan Identify different forms of promotion Demonstrate learned knowledge of subject by completing a
partner activity and orally explaining answers.
Bell Ringer!
Quickly! Get with a partner – two people in a group
With your partner, write down all the of all the different ways a business can advertise a product or service.
TV commercialsMake sure to number each example, group with the most listed gets a prize.
4 minutes!Clock
Marketing Mix (The Four P’s)Describes how a business “blends” the four marketing elements
The four P’s:ProductPricePlace
If you know: Nike-“Just do it” Red Bull-“Red Bull gives you wiiings” Skittles-“Taste the rainbow” Snickers-“Hungry, why wait?” Southwest Airlines“You are now free to move about the Country” Energizer“Keeps going and going and going” McDonalds“I’m lovin’ it”
Then you have been exposed to promotion
The Four P’sProduct – what a business offers customers to
satisfy needsPlace – the locations and methods used to make
products/services available to customersPrice – the amount customers pay for a
product/servicePromotion – ways to encourage customers to
purchase products/services and increase customer satisfaction
What are some ways a business can promote their product or service? TV advertisements Newspaper/Magazine ads Radio ads Direct mail (junk) Flyers Internet ads Free giveaways Taste tests Sales promotion Sponsorship
PromotionDid you know?
Approximately half of a item’s retail price is needed/used for marketing costs!
Promotion varies depending on the product/service
Promotion activityQuickly! Pair up with someone, not the same person as
before.You will be given a picture of a product/service You are the owner of the business that makes that
particular product/serviceWith your partner, discuss the various forms of
promotion that would be successful for the picture you are given.
Write answers down