Apigee Insights Self-service
Capacity On-Demand
SmartDocs
Swagger-Node
API Proxy Editor
New Security Policies
Real-time Monitoring
Delegated Authentication
Monetization: Foreign Currencies
B2B Enablement
Server Name Identification
OAuth 2.0
Offline Trace
Advanced Analytics
Operations Reporting
Extended Data Retention
Journey + Predictive Analytics
Dial-tone
Secure logging
Enhanced rate plan reports
Gzip compression
OAuth 2.0 fault variables
Access control policy
SSL signature algorithm
Secure logging
Data masking
cURL in trace
Statistics collector policy
SSL signature algorithm GeoMap analysis
Apigee Sense The first intelligent API
security product
Apigee Health APIx API solution to help hospitals deliver
patient-centric, digital healthcare
First API management integration with Pivotal's Cloud Foundry PaaS
Insights partnership with Accenture analytics
50 countries
6,000 online volunteers
1,500+ open source 3D devices printed
Delighted kids with “superhero” handsenablingthefuture.org
The digital revolution isdramatic
For every 100 people in the world there are…
95 mobile
subscriptions
40 internetusers
32 active mobile -
broadband subscriptions
25 social media
users
The digital revolution isdramatic
and fast
Time to reach 100 million users world wide
Telephone
Mobile Phone
WWW
iTunes
Candy Crush Saga
1878
1979
1990
2003
2004
2010
2012
75 years
16 years
7 years
6 years, 5 months
4 years, 6 months
2 years, 4 months
1 year, 3 months
How we live
We know how to be digital as consumers
How we work
We are moving slowly to be digital as businesses
Accelerating digital business
Culture
being digital
Code
delivering digital
Community
amplifying digital
New Reality: Two-speed Enterprise
DIGITAL EXPERIENCE
CRM ERP Data Warehouse Database
SYSTEM OF RECORD
ESB /Integration Data Lake
New Reality: Two-speed Enterprise
DIGITAL EXPERIENCE
SYSTEM OF ENGAGEMENT
CRM ERP Data Warehouse Database
SYSTEM OF RECORD
ESB /Integration Data Lake
From control to context
Processes guiding principles
interaction patterns
Roles small x-functional teams end-2-end responsibility
Communicationtransparent and open
pull vs. push
New Reality: Digital value chain
B2C
B2E
B2BUser App Developer API API Team Backend
customers partners employees
From an army of workers to a network of makers
• customers activated • users as product managers
CUSTOMERS • ecosystem innovation • extend and complement
PARTNERS
• on boarding & analytics • x-company innovation
INTERNAL DEVELOPERS• enterprise data at core • unlock core value
SYSTEM OF RECORD
▪▪
▪
▪
▪
New Reality: Digital scale
from millions of users to
billions
from limited data to massive data
capture and usage
From connecting humans to programs
to programs to programs
Every Interaction Matters
availability @scale
Fault tolerance Programs must function even when errors occur
Continuous delivery Bite-size
innovation
Monitor Monitor across all
programs
Every Dollar Counts
Don’t wait around
Ride the demand curve
Automate, automate, automate
efficiency @scale
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Every interaction must be intelligenthumans can’t
sift signal from noise
000100010101000000000101010000100010110011110111100000000010101000111101110101100000011010000001010101011000000111011001111110111100010101010110011110
1011000000110100000010101010110000001101000000101010
machines can
Every interaction must be intelligent
sift signal from noise
000100010101000000000101010000100010110011110111100000000010101000111101110101100000011010000001010101011000000111011001111110111100010101010110011110
1011000000110100000010101010110000001101000000101010
machines can
Every interaction must be intelligent
identify malicious API traffic
sift signal from noise
know what your customers might
buy next
machines can
Every interaction must be intelligent
Intelligence @scale
identify malicious API traffic
sift signal from noise
know what your customers might
buy next
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101100000011010101100111
10110100110010
Accelerating digital business . . .
Being Digital
Culture Code
Delivering digital
Community
Amplifying digital
SPEED MATTERS
MusicBookConsulting
RetailCPGCleaningServices
CarFoodMining
Weightless
Intermediate
Heavy
B2B B2B2C B2C
2030s
2020s
2000s
Nature of Product
Nature of Market
Digital will DISRUPT every industry
Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino
The pace of digital acceleration
HealthcareTravel and Leisure Retail Media and Entertainment
Financial / brokerage
Telco / Communications
API Call Volume