DUAL SAAS & PAAS APP MARKETPLACE CUM
AGGREGATION PLATFORM
LET’S GET CONNECTED
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Profilactic of India
COMPANY OVERVIEW
Deluxe Elite Info solutions Pvt Ltd was founded in the year
2010, headquartered in Mumbai, India provide various travel
related solutions at a one stop solutions and IT products and
services in web platform currently.
Founded by a team that have diverse domains of hospitality
and technology background, our aim is to provide top notch
products and services to help companies grow with us and
provide a unique online experience of marketing and
promotion and input of data in a digital manner.
Our mission to be the largest portal provider in SaaS & PaaS
domain & providing cost effective high quality software
products & services.
KEY INDUSTRIES: Travel, IT( SaaS/PaaS)
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PRODUCT SUMMARY
Creation of a universal platform to end users to access and manage
and control all virtual online accounts in one single centralized
platform and sharing and collaboration of content and information
with peers .
The platform also provides a unique experience in bridging the gap
by creation of several applications under various domains of social
media, communications, digital marketing,information,networking,e-
commerce,entertainment and value added services creation both
SaaS(software-as-a-service) & PaaS(platform as a service) enabling
the end user and businesses to market and promote products &
services.
• Currently in prototype final testing phase with PCI compliant check
security testing, bugs removal.
• Launch modules in a phased manner.
• Approach: Conservative & Rapid.3
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BOARD OF DIRECTORS
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BRAINCHILD
NAME DESIGNATION QUALIFICATIONS
Viraat Kothare Founder BS Comp ,University of north texas,Denton,texas
(2years) (Tech) ( majority stake)
Microsoft Certified System Administrator
CHATUR KOTHARE Co-Founder B.A Hospitality management,IHM
,Administration,Finance Mumbai 30+ years (ADMIN)
Majority Stake
OUR SHIFT OF WEB 2.0 TO WEB 3.0
•SUBSCRIBE TO OWN/FRIENDS
•UPDATES
•OWN ADS
•CREATE OWN CONTENT
•RENTAL BASED
ONLINE/MOBILE SOFTWARES
•USERS CROSS SELL
PRODUCTS (AFFLIATES)
•COLLABORATION WITH 3RD
PARTY APPS
•COMBINED SOCIAL
MEDIA,COMMUNICATION AND
DIGITAL MARKETING
•ANALYTICS AND REPORTING
•RICH MEDIA
•3D VIRTUALIZATION
•PROFESSIONAL CONTENT
•DASHBOARDS
•SOCIAL INTERACTIVITY
•CROWDSOURCING
•MOBILE QR CODE FRIENDLY
WEB 2.0 WEB 3.0
Free Classification of
Information
Rich User Experience
User as a Contributor
Long Tail
User Participation
Basic Trust
Dispersion
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ONLINE APPLICATION SERVICES
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Business applications
Lists reminders Tasks Notes calendar Appointments
Entertainment
Games Events Rsvp Polls Quizzes Music Reviews
Communication
I card Address book Blogs Notifications Forums Activity feeds
Value Added Services
Ecards Gifts Themes Shoutouts SMS messages
E-commerce
Shopping Group buy Coupons Classifieds
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IN CONTINUATION………..
SOCIAL MEDIA
INFORMATION
INTRANET
MEDIA CHANNELS DOCUMENTS PHOTOS VIDEOS BOOKMARKS
REVIEWS NEWS QNA RSS
NETWORK FANPAGES
NO OF APPLICATIONS: 60
EXPECTED IN 3 YEARS TIME: 100+
PRODUCT STAGE:PROTOTYPE TESTING(80% Work
Completed)
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E-Commerce
Communications Value added services
Business applications
User/Company
KEY MILESTONES TO ACHIEVE IN FIRST PHASE PILOT LAUNCH
PaaS
Saas
PaaS
Saas
• Social Virtual Store Development
• Subscription Promotion Platform
• Group buy Resell/Buy/Sell Platform
•Theme/Layout Distribution Platform
•Triple marketing solutions in social
media,communications.
•Universal Dashboard Platform
•Communication pack services
•Testimonial backup services
•Quick Response Service
•Extended Profile Services
•Invoice management
HOW IT WORKS
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Our
Platform
3rd party
applications
Our Applications
SOCIAL MEDIA
COMMUNICATION
MARKETING
Custom Url,Branding,More information
Subscription based,Advertising,Premium
Apps,Commission & Transaction based
SAAS/PAAS
Provide ready-made software solutions in multiple domains. No need to install/download or download updates to be done.
One click login to multiple applications.
Common Architecture system, to deploy new applications on the go.
Easy management and maintenance.
Control personal information, settings and privacy settings at ease.
Flexibility in pricing with add-on support.
Reduction of Capex/Opex and IT expenditure along with application lifecycle.
Currently in web based, shift to other platforms in the future.
Reach a larger audience through inbuilt social media, communication & Marketing tools.
Communicate and collaborate with peers.
Cross based communication ,promotion and sharing of content and data across online 3rd
party platforms and services.
Future online open API,SDK provided to create apps using our platform features.
60+ Freemium based in –house applications in various domains supported currently.
Application easy accessibility to userbase,domain,infrastructure,storage & marketing tools. No need to purchase any hardware/software components.
Social Connectivity interaction for each application.
Support for both SaaS/Paas based Solutions
GENERAL ADVANTAGES
CORE BUSINESS AROUND ONLINE IDENTITIES
Login/Password
Management
Enhanced
Communications
Online
Identities
Collaboratio
n of Data
Analytics &
Reporting
Backup
Solutions
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REGISTER
APPLICATIONS LIST
SCROLL TEXT
LOGIN
PRODUCT HOMEPAGE
COMPARISON OF OUR USAGE WITH TRADITIONAL USAGE
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SITE 1
SITE 2
SITE 3
SITE 4
SITE 5
•User need to purchase product
•User need to play games
•User need to upload photos
•User need to upload/play videos
•User need to listen to music
•User need to send ecards/gifts
•User need to view/create events
•User need to remember site names.
•User need to remember login credentials.
•Time delay in visit of separate functions
.separately.
•Unable to communicate and collaborate.
with peers.
•Limited content and closed environment .
ACTIVITIES
ISSUES
CURRENT
METHOD
OUR PLATFORM
OUR
PLATFORM
3RD PARTY
SITES
•No need to remember site names.
•Single login required.
•Time consumption less in accessing site
seamlessly.
•Easy communicate and collaborate with peers.
•Broad content, multiple sources, open
environment.
•Save user time and energy & completion of
tasks.
•Complete end-to-end marketing solutions in
various verticals
•Secured connectivity across platforms
SOLUTION
INF
O S
EN
T
INF
O R
EC
IEV
ED
ADVANTAGES OF THE PRODUCT
FOR USERS/CONSUMERS
Engage with 3rd party applications information seamlessly and collaborate with peers through aggregation system.
Communicate and collaborate through multiple mediums across different networks with multiple contacts.
Provision for rich content and media consumption in multiple verticals and categories.
Get discounted products offers from SME’S,Brands and websites
Dual interaction with existing data and update on new data.
Bringing a complete unique virtual environment .
KEY ADVANTAGE- User can work & collaborate with existing data, rather upload/insert same data all over again through individual sites.
FOR SME’S,BRANDS,CORPORATES
Triple combination of social media, online marketing, and communications for marketing and promotion.
Engage, Market, Promote Your Product, Service to more than 30+ verticals
Market and promote your products and services country,state,city and area wise too.
Affordable subscription packages provided.
Complete end-to-end online marketing and promotion services.
Allow Businesses to generate revenue from our platform in specific applications. 14
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SCALING UP
DEVELOPMENT
Enhancements and new features implementation on existing applications.
Development of more applications within our platform, creating an eco-system.
Integrate with more 3rd party applications in different verticals.
Development of app platform for independent developers to utilize our platform.
Development in various versions in mobile, enterprise, cloud, desktop, browser, offline, touch, disabled friendly/airlines.
Centralized and more organized of user data.
Creation of multiple platform services under several domains.
Integration of more payment gateways.
Development of more revenue streams
MARKETING
Expand at a pan-global level.
Building & acquiring more partnerships & tie-ups.
Opening up of branch offices in various cities.
Purchase of small niche players and acquisition of their existing inventory.
Plans to setup branch in Prague, Czech Republic, through Innovation Centre.
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RISK FACTORS
•Product acceptance at large scale by users in current business market.•Too many features/improvisation on existing business models•In case addressing only niche market/particular user demographics.•Late barrier entry in certain aspects.•Data loss/hacking.•User privacy & confidential info.•Limited capital•Security (on mobile platform)•New entrant in market•Potential threat to other companies in same space•Availability of skilled/talented people.
PROPOSED USE OF FUNDS
•Medium pace in accomplishment of goals and tasks and productivity development.•Management of HR, Legal, Business development, various companies. Departments in not organized manner.•Reverse logistics not organized (e-commerce).•Growth and expansion in verticals limited.•Growth and expansion in categories and content limited.•Growth and expansion only in local and nearby cities at slow pace.•No proper dedication given to R&D.•Low user base and creation of buzz minimum.•Acquisition of talented tech team at slow pace.•Strategy building time utilization increased.•Keeping the product offerings afloat with capex and opex expenses bit difficult.•Scaling up in all spheres in general, technology, marketing, and inventory at same time bit difficult.•Professional help and support needed in product, market strategies required.•BPO for customer relations need to strengthened.•Limited product inventory.
OUR PACE
GENERAL•Purchase of more company intellectual property and patents.•Increase speed in product development with new features, improvements & enhancements.•Partnerships and tie-ups reach local and international level in various verticals.•Hire of talented people and advisory.( Legal & HR).•Improvise on communications systems.•Acquisition/collaboration with players in the same space.•Misc office equipment and accessories •Travel•Misc activities
INCREASE OWN IN-HOUSE DEVELOPMENT TEAM BRING IN ADVISORY ON BOARD, COLLABORATE WITH NICHE/SMALL PLAYERSINVENTORY•More aggregation of information from various sources in different verticals.•Content inventory expand in more new categories, sub categories.•More diversified verticals.•Value added content and regional content user/in-house generate.•New features and enhancements on existing/new applications.•Generate more multiple revenue streams.•Concentration on specific verticals individually •Increase product inventory.
WITH FUNDS
GENERAL STATISTICS
3rd party applications integrations done:50 plus
No of applications on platform currently: 60
No of industry verticals on platform: 30 plus.
Key verticals:10
No of patents will achieve in 3 years time: 15 plus.
Partnerships and tie-ups pan India and global: 2000 plus in various verticals.
No of categories, sub categories available in various verticals: 50 plus.
Current cities targeted: 2
( Delhi, Mumbai).
Unique applications:10 plus
Platforms available: 10 plus
People working on project: 5
AIM: To be the largest aggregation and SaaS/PaaSplatform
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OBJECTIVE: Creation of a hub-spoke
aggregated ecosystem of applications
& diverse verticals .
MARKETS: Both B2C & B2B model.
BUSINESS MODEL:
Subscription/Advertising/Transaction
based.
INVESTED:15+ lakhs and 1+ yr for
validation of need, acquiring
clientbase,technology architecture,
product design and proof of concept.
KEY IP:Patent.(in process)
Funds Sought: 4 CR
OUR PROGRESS MODE
G- Global Enterprise
P- Partnerships
R-Multi-Revenue streams
S-Social Interactivity
MARKETING STRATEGY
YEAR 1 YEAR 2 YEAR 3
CITIES COVERED: 2 8 25
MATERIALS
NEWSPAPER
S/MAGAZINE
S
EVENTS/Sponso
rships
PR/MEDIA
SE0/SEM
SOCIAL MEDIA
25%
25%
25%
10%
10%
5%
25%
35%
25%
20%
15%
10%
35%
45%
25%
30%
25%
15%
SE0/SEM SE0/SEM
SOCIAL MEDIA SOCIAL MEDIA
PR/MEDIA PR/MEDIA
NEWSPAPERS/M
AGAZINES
NEWSPAPERS/M
AGAZINES
MATERIALS
MATERIALS
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EVENTS/Sponso
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tdESTIMATED MARKET REACH IN 5 YEARS TIME
NEWYORK
NEWJERSEY
CHICAGO
SAN FRANSICO
LONDON
ICELAND
•BRAZIL
•CHILE
•SATIAGO
•ARGENTINA
MUMBAI
DELHI
CHENNAI
BANGALORE
AHMEDABAD
KOLKATTA
LONDON
BERLIN
SPAIN
SWITZERLAND
ROMANIA
PRAGUE
RUSSIA
CHINA
SINGAPORE
THAILAND
MALAYSIA
KOREA
PERTH
SYNDEY
EGYPT
KENYA
SOUTH AFRICA
20E-COMMERCE SOCIAL MEDIA COMMUNICATIONS ENTERTAINMENT BUSINESS APPS SAAS0
10
25
50
75
100
150 MARKET GROWTH 2012 WITH OUR
PLATFORM CONTRIBUTION IN 5 YEARS
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TARGET MARKET
Websites
Brands
SME's
Corporates
CONSUMERS
AGE GROUP GENDER LIVE INCOME LIFESTYLE SIZE
13-50 MALE/FEMALE NUCLEAR/JOINT 500k/annum MID/HIGH 40%
WEBSITES
E-commerce, General websites market size 70%
Startups/SMES
Providing low cost software as a service and platform as a service solutions in the online space.(50%)
BRANDS
For marketing and promotion activities, gather fans, internal collaboration size: 40% in diversified verticals.
CORPORATES
For marketing and promotion acitvities,gather fans, internal collaboration :35% in diversified verticals.
Recent Tie-ups with vendors from
• Thailand ( Thai Expo Fair 2012)
• Korea ( ( Korea Expo Fair 2012
• Promotion support provided by village capital for our products
SAAS MARKET: 14.5 Billion by
2013
E-COMMERCE:10 Billion
ENTERTAINMENT:5 billion
VALUE ADDED SERVICES:15
Billion
SOCIAL MEDIA: 3.1 Billion by
2014
APP MARKET PLACE
GROWTH: 100 Billion by 2015
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COMPETITORS(.COM)& DIFFERENTIATORS
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• In-house products easy to customize/make relevant changes /expand.
• Premium pricing flexibility options with add-ons.
• Target websites, corporate, brands, SME’S.• Bringing presence of social interactivity with
peers.• Local and international content.• User generated content and 3rd party
generated content .• Aggregation. In multiple verticals• Multiple revenue streams.• Centralized and organized information.• Cross based marketing with ours/3rd party
sites exchange of traffic.• Unique applications developed .• Multiple PaaS platforms.(Platform as a
service)• Shift to web 3.0 services • Both B2B & B2C platforms supported.• Allow both users and business to generate
revenues • Multiple Marketing solutions for both SMEs
and Brands • Both B2B/B2C supported
Aggregation Centro mall
Social networking Facebook
Videos YouTube
E-commerce Retail mart
Classifieds Olx.in
Coupons Snapdeal
Group buy Groupon/ Sosasta
Events Buzzintown
Yellowpages Just dial/ asklaila
REVENUE STREAMS
Subscription packages,Transaction fees(3%)
Advertising inventory
3rd party apps/Misc revenue
OTHER MEANS OF INCREASE IN REVENUE SALES ONLINE
•Creation of agents/people to act as resellers and sell our products and gain extra additional income, vice-
indirect marketing our company by creation of reseller system
•Affiliate and referral system
•White labeling our services with own branding and charge users on own rates
•Licensing of our content to other websites for cross promotion
•Multiple domains
•Also bringing online websites to leverage our platform
•Creating a development app platform
OFFLINE
•Setup stores for market our products/services to reach wider audience
•Create of franchisee outlets of our products/services. and collection of payments.
•Also providing trial basis, test samples for customers
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Revenue streams:50+ & Freemium model approach
AVERAGE OVERALL ESTIMATEDD NET REVENUES FOR 3 YEARS
YEAR 1 YEAR 2 YEAR 3
25L
1CR
5CR
10CR
15CR
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ORANGE-PROFIT
GREEN-BURN RATE
ESTIMATED AVERAGESTATISTICS FOR 3 YEARS
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TOTAL CAPEX INCURRED 70,00000
TOTAL OPEX INCURRED 3,03,00,180
TOTAL BURNRATE 3,71,53,180
GROSS REVENUE 14,45,00,000
NET REVENUE 10,72,96,820
TOTAL TECH TEAM SIZE 7
TOTAL BPOS SIZE 4
TOTAL NO OF MANAGERS 2
TOTAL MARKETING TEAM 6
EMPLOYEES TOTAL 19
TOTAL CITY OFFICE BRANCHES 3
TOTAL UNITS SOLD 1,06,000
ADVERTISEMENT REVENUE 35,00,000
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EXIT STRATEGY Sale of shares,Buyout %,IPO,Diversify in other verticals,Handle niche
verticals,Handle stronghold cities/countries.
FEW OF OUR TESTIMONIALS
One of the most ambitious software projects undertaken in
India. -Amit Patni,Patni Computers.
A unique and promising startup.
-Raaj Singh,Angel Investor Consortium
Very interesting and upcoming project.
- Arun Kumar,Nsystechnologies
A promising startup to scale up.
-Yoganand Shetty,Bajaj Allianz
Very good concept.
-Arpit Aggarwal,TLabs 26
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COMPANY ACCOLADES.
COMPANY/APPLICATION
Application shortlisted at NSRCEL Open Challenge
Company shortlisted in Top 16 Mumbai Angel Network
Company selected in Microsoft BizPark Program.
Company selected in IBM Partner world Program.
Company selected Top 10 in Destination India 2012 Event
Company selected acceptance in Startup Village Virtual Incubation Program, Kerala.
Company selected in Future Fund, program supported by Freshdesk .
Company Qualified Semi Finalists of Digital Catalyst fund ,Bucharest, Romania.
COMPETITIONS PARTICATION IN PROGRESS
TechSparks 2012
QualComm Qprize
Startup Leadership Program
SHOWCASED
Startup showcase at Welingkar College,Matunga,Mumbai.
Startup showcase at IIT POWAI Sponsored by TLABS.
Startup showcase at Sofitel Hotel, Mumbai
Publications:
Company profile to be featured in Silicon India Entrepreneur Yearbook 2013
Application showcase on online identities to be featured in Silicon India Technology review section.
http://cio.siliconindia.com/cio-expert/Online-Virtual-Identities-Its-Importance-Issues-Faced-and-the-Opportunities-Around-It-eid-274.html
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RECENT PERSONAL ACHIEVEMENTS
2 Time limca book record holder in Hobbies & Arts 2007,2008
Certification in Finance Fundamentals from Brianna Foundation.
Certification in Email Marketing from Email Vidya.
Certification in Social Media Marketing from IAMAI
Certified Technology specialist by Microsoft
Selected top 15,cloud computing quiz program by Mumbai IIT,Pro
Certification in Mobile Marketing by Afaqs
Certification in Basic Entrepreneur Skill test from Exforsys
Certification in Cost effective Marketing by IMET Global, Amity University
Certification in Building a successful Business Venture by IMET Global, Amity University
Certification in Strategic Pillars for a Successful Business Venture by IMET Global, Amity University
Patent for software application for real time collaboration aggregation system in progress.
Article on low cost SaaS & PaaS ecosystem to be featured in Silicon India Technology review section shortly
Writing book on Tips for Entrepreneurs Handbook.
Writing book on application development (Web)
Won Customized Poster from Zoomin,sponsored by Digit Magazine.
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FEW OF OUR PARTNERSHIPS & TIEUPS
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PAYMENTS
INFRASTRUCTURE
COMMUNICATIONS
ASSOCIATED MEMBER
SOME OF OUR SUPPORTING PARTNERS
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HR
FINANCE
LEGAL
KNOWLEDGE+MENTOR
SUPPORT
TECH
INSURANCE
RECRUITMENT
TRAVEL PR
PRINTHR GUPTA BUREAU
MUMBAI-IIT PRO,CLOUD AND VIRTUALIZATION PROGRAM SPONSORED BY
MICROSOFT WINNERS
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THANKS
Comments/Feedback
JAI HIND
MISSION: making people lives easier and simpler.