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Page 1: -changing user experience- · 2017-02-09 · wattpad Discover - Browse Featured Create Community Awards What's Hot Search Stories People hosamma Anywhere Go ENDED PEOPLE DONOtMiCrowave

-changing user experience-

Page 2: -changing user experience- · 2017-02-09 · wattpad Discover - Browse Featured Create Community Awards What's Hot Search Stories People hosamma Anywhere Go ENDED PEOPLE DONOtMiCrowave

usability testing

• Westfield Mall, five individuals, one task & one recording.

• Users need easier navigation on Wattpad.

• features to change:

Page 3: -changing user experience- · 2017-02-09 · wattpad Discover - Browse Featured Create Community Awards What's Hot Search Stories People hosamma Anywhere Go ENDED PEOPLE DONOtMiCrowave

feature before

Page 4: -changing user experience- · 2017-02-09 · wattpad Discover - Browse Featured Create Community Awards What's Hot Search Stories People hosamma Anywhere Go ENDED PEOPLE DONOtMiCrowave

feature after

Page 5: -changing user experience- · 2017-02-09 · wattpad Discover - Browse Featured Create Community Awards What's Hot Search Stories People hosamma Anywhere Go ENDED PEOPLE DONOtMiCrowave

KPI’s

# keywords searched by user/ session.

categorized stories in user library.

ave. time/ user session to select new story.

Page 6: -changing user experience- · 2017-02-09 · wattpad Discover - Browse Featured Create Community Awards What's Hot Search Stories People hosamma Anywhere Go ENDED PEOPLE DONOtMiCrowave

Better ?

• better story selection process.

• stories customized towards user preferences.

• better interactive Wattpad.

• better Wattpad user experience.


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