5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 1/17
Channels for Perishable and Durable
goods-Agriculture and Industrialgoods
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 2/17
Channels commonly used.
Two methods which are commonly followed for the the distribution of the goods are:-
1.Selling through direct channels
Advantage:-
Simple and short Fast deliver of goods More profit
Better understanding of consumer
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 3/17
Contd«
Disadvantages:-
Limited coverage
Non-availability of expert services of middle man.
Large investment is required.
Unsuitable for small producers.
2. Selling through indirect channels
Advantages:-
Wide coverage
Availability of expert service
Suitable for small business
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 4/17
Contd«
Disadvantages:-
Long channels involved
Less economical
Less profit
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 5/17
Channel strategy
There are 3 broad option available for the distribution of the goods:
Intensive distribution
selective distribution
Exclusive distribution
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 6/17
Perishable goods
Perishable goods are those goods which have a shorter life cycle andcannot be used repeatedly.
E.g:-
Milk
Food
Egg
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 7/17
Channel for perishable goods
Tirumala milk Pvt. Ltd :-
distribution channel of Bangalore based company
Manufacturer ± Distributor ± Retailer
80 Distributors.
Each Distributor covers 300 shops everyday.
Starts distributing milk at 3am.
Distributor Sell around 4000 liters/day.
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 8/17
Distribution of mossila cake(Bangalore)
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 9/17
Durable goods
Durable good or a hard good is a good that does not quickly wear out,or more specifically, one that yields utility over time rather than beingcompletely consumed in one use..
E.g:- Car
Furniture
Sports equipment
Consumer electronics .etc.
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 10/17
Distribution of durable goods
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 11/17
Agriculture goods
Meaning:-agriculture products are those products which are derivedfrom nature/agricultural activities and are of some value to the endconsumers.
Eg:-
Rice
Wheat
Tea.etc.
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 12/17
Agriculture goods
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 13/17
Industrial goods
Meaning :-Industrial goods are those products which are bought/purchased by the other business for the manufacturing theconsumer goods.
Eg:- Heavy machineries
Iron
steel
coal
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 14/17
Distribution of industrial goods
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 15/17
Factors effecting the channels of distribution
1.Product factors
y Unit value of product
y Customized or standardized product
y Perishable producty Technical product
2.Market factors
y Number of buyers
y Buying habits.
y Buying quantity.
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 16/17
Contd«
3.Company factors.
y Goodwill
y Financial position of the company.
4.Government factors.
5/12/2018 Channels for Perishable and Durable Goods-Agriculture and Industrial - slidepdf.com
http://slidepdf.com/reader/full/channels-for-perishable-and-durable-goods-agriculture-and-industrial 17/17
THANK YOU